Twenty percent of searches in Google’s mobile apps and on Android are voice searches and many of us talk to smart speakers and similar devices every day. Seventy-one percent of smartphone users in the 18-29 age group use mobile personal assistants. In 2017, there were an estimated 33 million voice-first devices in use. Search engine … Continue reading "Voice Search: SEO in the Age of Conversational Interfaces"
Traditional web applications render HTML on the server. WordPress, Magento, Ruby on Rails, and most common web applications and frameworks work this way. Server-side rendering is ideal for SEO: complete pages are delivered to browsers and crawlers alike and, from the client’s perspective, navigation looks much the same as on a static site. Over the … Continue reading "Build Progressive Web Apps That Don’t Destroy Your SEO"
The EU’s General Data Protection Regulation (GDPR) comes into force on May 25th. The GDPR is intended to give EU citizens – and non-citizens located in the EU – control over personally identifiable data. That means big changes for companies that collect and process data, regardless of whether analytics is carried out by a third-party … Continue reading "GDPR and Analytics: What do Online Businesses Need to Know?"