Author: Dave Schneider

Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.

Influencer Marketing Strategy: Its Benefits and Challenges

The influence of social media has changed brand marketing strategies and the focus has shifted towards influencer marketing. On Instagram alone, it has become a billion-dollar industry. Using influencer marketing is one of the best ways to organically target an engaged audience and promote brand awareness. A recent survey showed that over 40% of marketers … Continue reading "Influencer Marketing Strategy: Its Benefits and Challenges"