Author: Dani Shalmone

Dani Shalmone is a PPC Jedi and revenue-growth hero who fights the good fight. His love for PPC only grows as he prefers to be hands-on and in the trenches. He grew up curious about the world, which is why he studied philosophy and psychology in school and traveled to over 25 countries and 33 US states. He enjoys making up tunes to sing to his dog Sonny, pushing his limits via SoulCycle, and framing photos of bald people that inspire him, which he hangs on the wall of his office (P.S. He’s bald). He believes that life without comedy is not worth living and that tech will save us all. From 2009-2015, he managed the PPC team at Gogotech, a private Ecommerce company that grew its sales from $15 million annually to over $150 million a year when he left. In 2016, he went on to start Shalmie, a PPC + Conversion growth agency that has a no-nonsense, eye-on-the-ball approach to hitting clients’ PPC goals. His ambition to grow a company is based not only on his own personal fulfillment but also to spread happiness and success to his team members and everyone around him.