In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye. How many clicks will the first listing get? How about the second? But what if ads are listed at the top of the page? What if the … Continue reading "How many clicks does each SERP get? – Google Organic Click-Through Rate Study 2014"
This post is for content creators of any kind who might be, just like me, facing the irritating daily uncertainty of whether the latest piece will pull the reader’s trigger or not. The idea of the post was to try to determine what goes on in the minds of our readers, what are they thinking … Continue reading "4 Psychological Concepts That Will Change the Way You Create Content"
Although content marketing has just entered the list of popular techniques (as shown in Moz’s latest industry survey), the online environment is already flooded with content. Of all sorts. Making it harder for inbound marketers to create content that would attract the attention of publishers and engage audiences. It’s harder, but not impossible with the … Continue reading "How to Perform Successful Content Outreach – Interview With Ryan McGonagill"
This week, we continue the interview series with an awesome Q&A session with SEO expert Dan Shure from Evolving SEO. Between travelling arrangements for NYC to speak at SMX this month, Dan was kind enough to sit down with us and share a few of his SEO secrets. Here are the questions we started with … Continue reading "The Road to SEO Success – Behind the Scenes with SEO Expert Dan Shure [Interview]"
Are you looking for a plain action plan to optimize your local business for search? In this article I’ll be focusing on the particularities of local search optimization and try to create for you a comprehensive image of what is and how local search needs to be managed for achieving the best results. Let’s begin! … Continue reading "Local Search Optimization Made Simple"
No news to anyone (I guess) the Keyword Planner is the new tool from Google that has replaced both the AdWords Keyword Research and Traffic Estimator tools, and generated a lot of drama in the SEO world. Although according to the official Google announcement this tool is designed to make it easier for marketers to … Continue reading "Keyword Research With the New Google Keyword Planner"
This week, our guest contributor, Brian Dean from Backlinko, was kind to answer a few questions for us and let us have a sneak peak into his work routine. If you can’t go to Berlin to meet Brian, this is your chance to gain some knowledge from him. For those of you who don’t already … Continue reading "How SEO Expert, Brian Dean, Does Link Building [Interview]"
More and more businesses turn to YouTube to advertise their products and services. I have no doubt that you have already noticed the changes in ad display on YouTube. These are not exactly a thrill for the average YouTube user, but can be a gold mine for advertisers. In fact, a handful of recent studies … Continue reading "Facts You Need To Know About Video Advertising"
What’s a search engine to you, dear SEO disciple? If your answer starts with a definition then you have successfully gained the habit of mind of an SEO professional. Congratulations …NOT! Search engines are supposed to help you find information. Are the search engines a resource to you? Do you use them in other way … Continue reading "Top 10 Most Interesting & Useful Search Engines for SEOs"
What is a blogger’s worst nightmare? After countless hours of work, your blog is gone in an instant. Your web host could experience a server failure, or your domain registration could expire. You might delete the blog by accident, or do so on purpose but regret it later. You could be hacked or God forbid, … Continue reading "How To Back Up Your Blog Content"