With every update Google makes on their search ranking algorithm, we don’t just ask ourselves “Did any of my websites get hit?”, but also “Did anyone else get hit?”. Knowing how broad each update gets and how many websites got impacted helps us better understand Google’s search ranking strategy. It helps us get an overview … Continue reading "How Google Search Ranking Algorithm Updates Impact the SERPs"
Keyword segmentation is an essential step for making sense of hundreds or even thousands of keywords tracked monthly for an SEO project. But once you’ve created your segments and sliced the data into smaller, more relevant groups, you also need to think about setting up performance tracking to keep an eye on how each segment … Continue reading "How to Track the Visibility of Dynamic Keyword Groups in AWR"
We’re setting live a brand new feature, meant to enhance your data processing creativity and let you develop unique new ways of looking at keyword rankings. You will now have more flexibility in slicing your data so that it answers all your key questions, regardless of how specific they are. In a nutshell, you will … Continue reading "Custom Ranking Data Analysis With AWR Complex Filters"
With Google SERP features being increasingly present in the search marketing landscape and constantly shaping users’ search behaviour, measuring their impact on the traditional organic listings becomes vital. AWR has been recently enhanced with new and advanced SERP features tracking capabilities, that enable you to successfully do that. We are now happy to announce awesome … Continue reading "Track Google SERP Features Over Time With AWR’s Free Tool"
We’re kicking off the new year with a fresh AWR update that includes a new Organic CTR report, cool new search engines and a set of metric fine-tunings, that we’ll go through in this article. These updates will impact particular types of AWR users, so make sure to read on if any of these cases … Continue reading "Updated AWR Metrics and Niche Search Engines Added"
Yes, you read that right. This week we’re bringing out a new report that’s focusing on URLs, their performance and visibility, and that lets you work on a more granular level than before! It’s something you have been specifically requesting from AWR during these past few months since we’ve been remaking the app, and we’re … Continue reading "[AWR Release] Presenting the new, Landing Pages Visibility report"
This week AWR has pushed another update that I think you’ll be quite excited to try. It concerns the SERP Features data already available in the app, with some extra metrics and ways to slice those numbers. Measuring SERP Features over time doesn’t only offer you an idea of their increasing importance and occurrence, but … Continue reading "[AWR Update] SERP Features Visibility for New Click Opportunities"
Brand reputation management should be – and probably is – an important part of your marketing strategy. But having control over what happens in the online environment can prove to be more challenging than anticipated. Customers and competitors are just as visible, and so is what they say about you. How you handle pleasant and … Continue reading "Four Steps to Monitor Online Reputation with AWR Cloud"
UPDATE [December 10, 2015]: We have implemented a new system to geolocate queries to Google and retrieve localized ranking data in both AWR Desktop and Cloud. Thus, the workaround described in this article has been replaced and will no longer be used in AWR for location specific search engines. Special thanks to Rüdiger Voßberg for … Continue reading "The Removal of Google’s Search Location Filter and What it Means for AWR Users"
There has been a lot of chalk talk about last week’s mysterious Google update, but up until now we haven’t been able to bring forth anything more than the obvious: major shifts were cropping up in rankings. We decided to roll up our sleeves and get any insight we could from the data we have; … Continue reading "More Insights On Google’s Update From Last Week – It’s Not Wikipedia"