Brand reputation management should be – and probably is – an important part of your marketing strategy. But having control over what happens in the online environment can prove to be more challenging than anticipated. Customers and competitors are just as visible, and so is what they say about you. How you handle pleasant and … Continue reading "Four Steps to Monitor Online Reputation with AWR Cloud"
UPDATE [December 10, 2015]: We have implemented a new system to geolocate queries to Google and retrieve localized ranking data in both AWR Desktop and Cloud. Thus, the workaround described in this article has been replaced and will no longer be used in AWR for location specific search engines. Special thanks to Rüdiger Voßberg for … Continue reading "The Removal of Google’s Search Location Filter and What it Means for AWR Users"
There has been a lot of chalk talk about last week’s mysterious Google update, but up until now we haven’t been able to bring forth anything more than the obvious: major shifts were cropping up in rankings. We decided to roll up our sleeves and get any insight we could from the data we have; … Continue reading "More Insights On Google’s Update From Last Week – It’s Not Wikipedia"
Last month, with Penguin 3.0 rolling out, we’ve witnessed a new frenzy among SEOs. As usual, the effects of the update were seen by webmasters days before Google confirmed the event. No one knew what was happening or why were rankings going up and down like crazy, until the confirmation arrived and cleared things up. … Continue reading "Announcing the Google Algorithm Changes Tool"
In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye. How many clicks will the first listing get? How about the second? But what if ads are listed at the top of the page? What if the … Continue reading "How many clicks does each SERP get? – Google Organic Click-Through Rate Study 2014"
This post is for content creators of any kind who might be, just like me, facing the irritating daily uncertainty of whether the latest piece will pull the reader’s trigger or not. The idea of the post was to try to determine what goes on in the minds of our readers, what are they thinking … Continue reading "4 Psychological Concepts That Will Change the Way You Create Content"
Although content marketing has just entered the list of popular techniques (as shown in Moz’s latest industry survey), the online environment is already flooded with content. Of all sorts. Making it harder for inbound marketers to create content that would attract the attention of publishers and engage audiences. It’s harder, but not impossible with the … Continue reading "How to Perform Successful Content Outreach – Interview With Ryan McGonagill"
This week, we continue the interview series with an awesome Q&A session with SEO expert Dan Shure from Evolving SEO. Between travelling arrangements for NYC to speak at SMX this month, Dan was kind enough to sit down with us and share a few of his SEO secrets. Here are the questions we started with … Continue reading "The Road to SEO Success – Behind the Scenes with SEO Expert Dan Shure [Interview]"
Are you looking for a plain action plan to optimize your local business for search? In this article I’ll be focusing on the particularities of local search optimization and try to create for you a comprehensive image of what is and how local search needs to be managed for achieving the best results. Let’s begin! … Continue reading "Local Search Optimization Made Simple"
No news to anyone (I guess) the Keyword Planner is the new tool from Google that has replaced both the AdWords Keyword Research and Traffic Estimator tools, and generated a lot of drama in the SEO world. Although according to the official Google announcement this tool is designed to make it easier for marketers to … Continue reading "Keyword Research With the New Google Keyword Planner"