Author: Dan Popa

Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in a mood to chat about new creative ideas for campaigns, so you can find him on Twitter.

CTR Stats – Changes Report for June

The latest CTR data pulled from millions of keywords in June shows some interesting insights on how the organic traffic is being distributed among the top positions. These fluctuations affected branded searches, 2-word queries, informational and location intent queries and, as usual, some industries. Here’s how the interpretation of these trends look like when comparing … Continue reading "CTR Stats – Changes Report for June"

CTR Stats – Changes Report for May

Following our latest CTR database update, the clickthrough rate evolution was quite steady as opposed to other months comparison. The changes affected some search intent queries and a bit more than a handful of industries. So here’s how the CTR values are shaping up when comparing May against April update: On search intent Websites ranked … Continue reading "CTR Stats – Changes Report for May"

CTR Stats – Changes Report for April

Compared to March, there are quite some interesting April clickthrough rate variations registered by our CTR tool. These changes impact top ranking websites’ CTR on all searches and we’ll drill down on the most affected queries, such as un-branded, long tail, specific intent queries and some industry specific ones. Here’s how each of the above … Continue reading "CTR Stats – Changes Report for April"

CTR Stats – Changes Report for March

March data is now available and there are some quite interesting facts on the CTR evolution when comparing the values with the ones retrieved in February. The changes affect 1 word keywords SERPs, location and commercial intent queries, as well as, of course, some specific industries. So let’s have a closer look at each category’s … Continue reading "CTR Stats – Changes Report for March"

CTR Stats – Changes Report for February

We’ve been tracking CTR evolution for about half a decade now, and since we’re updating the values each month, we figured it’d be useful to also draw some brief conclusions for you, one month to another. Whether your clients’ websites are from an industry affected by these CTR changes or perhaps you’re seeing traffic spikes … Continue reading "CTR Stats – Changes Report for February"

New in AWR: Organic CTR Report

As probably most of you already know, back in may 2014 we released a standalone free CTR tool. A few months later, based on these gathered stats, we conducted a study to find out how many clicks each SERP gets. Fuelled by the success this topic received, we integrated the “Google Organic Click Through Rates” … Continue reading "New in AWR: Organic CTR Report"

5 Tips for Setting AWR Cloud on Autopilot

At the end of each year, we’re running a customer satisfaction survey and whether our users work in an SEO agency or are responsible for generating more traffic for their company’s website, they all have one thing in common: SEOs are extremely busy people. On-page, off-page, monitoring, reporting, you name it – these are all … Continue reading "5 Tips for Setting AWR Cloud on Autopilot"

How to Configure AWR Cloud for eCommerce Sites

We’ve repeatedly been asked by our users doing SEO for eCommerce websites which would be the best way to configure their AWR Cloud accounts. And tracking the rankings progress for thousands or even hundreds of thousands of items from different product categories might get overwhelming at some point. Each product belongs to a category within … Continue reading "How to Configure AWR Cloud for eCommerce Sites"

How to Track Local Results with AWR Cloud

Today we’re gonna talk about a feature that’s been one of AWR Cloud‘s strengths since the very beginning, but maybe not all of you are aware of. Since the early days of AWR Desktop (which is no longer under active development), we knew that search will, at some point, become more focused on local searches. … Continue reading "How to Track Local Results with AWR Cloud"