Using Mobile Personas For More Productive Marketing

60% of mobile users access smartphones as a primary means of online shopping and research. 76% report they are more likely to read a message if sent as a text (SMS) rather than an email. 64% admit they have made a purchase based on a mobile marketing alert or campaign. In short, the mobile revolution … Continue reading "Using Mobile Personas For More Productive Marketing"

Five Actions for Finding Your Next Web Hosting Service

According to data from the U.S. Census., 20 years ago (in 1991), U.S. start-ups per 100.000 individuals was about 185.6 businesses. Now, start-ups per 100,000 people declined 29.3 percent, to 131.3 (for 2011, the most recent year of figures available). Wait! What’s all the “hub buzz” about start-ups and the success of tech about? Aren’t entrepreneurs and digital … Continue reading "Five Actions for Finding Your Next Web Hosting Service"