60% of mobile users access smartphones as a primary means of online shopping and research. 76% report they are more likely to read a message if sent as a text (SMS) rather than an email. 64% admit they have made a purchase based on a mobile marketing alert or campaign. In short, the mobile revolution … Continue reading "Using Mobile Personas For More Productive Marketing"
According to data from the U.S. Census., 20 years ago (in 1991), U.S. start-ups per 100.000 individuals was about 185.6 businesses. Now, start-ups per 100,000 people declined 29.3 percent, to 131.3 (for 2011, the most recent year of figures available). Wait! What’s all the “hub buzz” about start-ups and the success of tech about? Aren’t entrepreneurs and digital … Continue reading "Five Actions for Finding Your Next Web Hosting Service"