Why (And How) Keywords Still Matter

With “not provided” taking over our keyword data, the Keyword Planner replacing the Keyword Tool, and Hummingbird changing the way Google interprets queries, it’s no secret that SEO’s emphasis on keywords has diminished. In fact, the notion that SEOs can’t look at keywords the same way ever again has been pretty much done to death. … Continue reading "Why (And How) Keywords Still Matter"