Forget PageRank: A Link Metrics Checklist for 2013 (and Beyond)

It’s one of the most common questions that I get from clients and Backlinko readers: “How do I know if a link is going to make a difference in my search traffic?” In my experience, PageRank is one of the worst ways to figure that out. Why? Easily gamed Only updated a few times per … Continue reading "Forget PageRank: A Link Metrics Checklist for 2013 (and Beyond)"