One major goal every business has with social media is to expand their reach and connect with new potential customers. Nearly everybody has social media in some form, with 79 percent of adults using Facebook. Since so many people use Facebook, any new features they implement have to be taken seriously by marketers. Facebook Live … Continue reading "How to Expand Your Reach with Facebook Live"
One of the newest hot trends in digital marketing is influencer marketing. There’s evidence of large ROIs in specific industries when influencer marketing is done the right way. It’s not just a tool for larger corporations. As more social influencers crop up and start growing their audiences, you can work with them at that early … Continue reading "How to Do Influencer Marketing the Right Way"
Your site’s analytics is a powerful resource when it comes to learning more about your target market. It can tell you how successful you are, help track where people are going, and clue you in on what works and what doesn’t. An analytic that doesn’t get nearly enough attention or thought is bounce rate. For … Continue reading "Use Your Bounce Rates to Make Your SEO Jump-Up"
Buyer personas are a great tool to put a face to your target market. This can be incredibly useful when planning marketing strategies as it focuses your intent on specific people instead of a broad, mysterious market. Creating effective buyer personas shouldn’t be taken lightly. If they are going to represent your target market, it … Continue reading "5 Mistakes That Can Cripple Your Buyer Personas"