The Advanced Web Ranking SEO Blog
  • Features
    • Why choose AWR
    • Rank Tracker
    • SEO Reporting
    • Competitor Analysis
  • Top Content
    • [SEO Report] The Ultimate Reporting Template for In-house and Agencies
    • SEO Competitor Analysis – Your Essential Guide to Crushing Competition [w/ Template]
    • Amazon SEO – 2020 Guide to Ranking High in Amazon Search
    • The Anatomy of a Google Search Results Page in 2020
    • Ecommerce SEO – Your Complete Guide to Grow Search Traffic
    • How to Target, Optimize and Track Rankings for ‘People Also Ask’ (PAA)
    • Integrating AWR Keyword Ranking data in Google Data Studio
  • Categories
    • Product Updates
    • Research Studies
    • Success Stories
    • SEO
    • Content Marketing
    • Competitive Research
    • Keyword Research
  • Free SEO Tools
    • Google SERP Features
    • Google Algorithm Changes
    • Google Organic CTR
    • Wattspeed
    • Search Demand Trends
The Advanced Web Ranking SEO Blog
  • Features
    • Why choose AWR
    • Rank Tracker
    • SEO Reporting
    • Competitor Analysis
  • Top Content
    • [SEO Report] The Ultimate Reporting Template for In-house and Agencies
    • SEO Competitor Analysis – Your Essential Guide to Crushing Competition [w/ Template]
    • Amazon SEO – 2020 Guide to Ranking High in Amazon Search
    • The Anatomy of a Google Search Results Page in 2020
    • Ecommerce SEO – Your Complete Guide to Grow Search Traffic
    • How to Target, Optimize and Track Rankings for ‘People Also Ask’ (PAA)
    • Integrating AWR Keyword Ranking data in Google Data Studio
  • Categories
    • Product Updates
    • Research Studies
    • Success Stories
    • SEO
    • Content Marketing
    • Competitive Research
    • Keyword Research
  • Free SEO Tools
    • Google SERP Features
    • Google Algorithm Changes
    • Google Organic CTR
    • Wattspeed
    • Search Demand Trends
  • Get a Demo
Free Trial

Sam Underwood

10 posts
Sam Underwood, a digital marketing expert with proficiencies in SEO, data analysis, site speed, CRO/UX and content strategy. Sam has experience working on enterprise search strategies for some of the UK's largest brands such as AO, Reiss & Compare The Market.
RResearch Studies
Read More
  • 7 minute read

LSI Keywords: What are They and What to Use Instead

  • bySam Underwood
  • March 30, 2021
LSI keywords is a concept that has become immensely popular with SEOs over recent years. So much so…
SSearch Engine Optimization
Read More
  • 10 minute read

16 Essential SEO Metrics You Need to Keep Track Of

  • bySam Underwood
  • March 11, 2021
When it comes to metrics for SEO, you have plenty of options. But knowing the available metrics and…
SSearch Engine Optimization
Read More
  • 9 minute read

Tracking SEO: How to Track and Measure SEO Performance

  • bySam Underwood
  • February 9, 2021
Tracking SEO is a vital part of the ongoing management of a site. It isn’t just about the…
SSearch Engine Optimization
Read More
  • 9 minute read

Semantic Search: How to Integrate it into Your SEO Strategy

  • bySam Underwood
  • January 21, 2021
Semantic search has been a popular topic of conversation for years – and for good reason, as it…
SSearch Engine Optimization
Read More
  • 13 minute read

International SEO: Your Guide to Getting Ahead of the Competition

  • bySam Underwood
  • December 15, 2020
When you hear the term international SEO, what do you think of? A common answer is translating content…
SSearch Engine Optimization
Read More
  • 13 minute read

10 Steps to Create a Solid SEO Strategy & Skyrocket Traffic

  • bySam Underwood
  • November 5, 2020
The job of an SEO is to drive as much traffic as possible to their client’s sites. One…
CCompetitive Research
Read More
  • 8 minute read

Featured Snippets: Why They Are Important and How to Get Them

  • bySam Underwood
  • August 27, 2020
The classic view of ranking first in the search results being the be-all and end-all of organic search…
SSearch Engine Optimization
Read More
  • 9 minute read

Rich Snippets: Simple Guide to Boosting CTR in SERPs

  • bySam Underwood
  • August 11, 2020
Rich Snippets are more enticing to the user than a standard search result.  If you’re yet to implement…
SSearch Engine Optimization
Read More
  • 18 minute read

SEO Best Practices: 13 Tips to Boost Organic Traffic

  • bySam Underwood
  • July 2, 2020
The list of approaches you could apply to your SEO strategy in the hope of increasing rankings are…
The Advanced Web Ranking SEO Blog
World's longest-standing rank tracking tool.
  • Contact
  • Meet the team
  • Help center