Long-tail Keywords: How to Identify and Use Them Effectively
When you think of your target keywords, you’re likely to think of a 2-3 word phrase, otherwise known…
LSI Keywords: What are They and What to Use Instead
LSI keywords is a concept that has become immensely popular with SEOs over recent years. So much so…
16 Essential SEO Metrics You Need to Keep Track Of
When it comes to metrics for SEO, you have plenty of options. But knowing the available metrics and…
Tracking SEO: How to Track and Measure SEO Performance
Tracking SEO is a vital part of the ongoing management of a site. It isn’t just about the…
Semantic Search: How to Integrate it into Your SEO Strategy
Semantic search has been a popular topic of conversation for years – and for good reason, as it…
International SEO: Your Guide to Getting Ahead of the Competition
When you hear the term international SEO, what do you think of? A common answer is translating content…
10 Steps to Create a Solid SEO Strategy & Skyrocket Traffic
The job of an SEO is to drive as much traffic as possible to their client’s sites. One…
Featured Snippets: Why They Are Important and How to Get Them
The classic view of ranking first in the search results being the be-all and end-all of organic search…
Rich Snippets: Simple Guide to Boosting CTR in SERPs
Rich Snippets are more enticing to the user than a standard search result. If you’re yet to implement…