Why Your SEO Strategy Needs to Take Lead Generation and Sales into Account

When it’s time to decide what pages to promote through link building, do you have a solid strategy? Many of us have been trained to dig for good keyword ranking opportunities and base our SEO promotion strategies there. Do you have pages that are on the cusp of page one for a given keyword? Point … Continue reading "Why Your SEO Strategy Needs to Take Lead Generation and Sales into Account"

How to Properly Measure Your Social Media ROI

Many years ago, the method through which companies would acquire new customers was by putting up promotional material and hoping that this reaches more people. Marketing was never an exact science and it is no different today. In the age of the internet, however, there are a couple of things about it that have since … Continue reading "How to Properly Measure Your Social Media ROI"

3 Ways to Leverage Video Content for SEO

Video continues to dominate content strategy in 2016, and video will account for 80 percent of all internet traffic by 2019. Videos can generate more backlinks than text-based content because users find them more interesting and engaging. In fact, more than half of marketers name video as the type of content with the highest ROI, … Continue reading "3 Ways to Leverage Video Content for SEO"

How to Add Reviews to Your Website and Boost Google Rankings

When people shop online for products or services, reviews are seen as indicators of trust, quality and authenticity for a business. Even though reviews on Google, Yelp, Facebook, etc. are user-submitted and mostly out of your control, you can actually showcase your positive reviews in Google SERPs, thanks to a little trick called schema markups. … Continue reading "How to Add Reviews to Your Website and Boost Google Rankings"