With Google SERP features being increasingly present in the search marketing landscape and constantly shaping users’ search behaviour, measuring their impact on the traditional organic listings becomes vital. AWR has been recently enhanced with new and advanced SERP features tracking capabilities, that enable you to successfully do that. We are now happy to announce awesome … Continue reading "Track Google SERP Features Over Time With AWR’s Free Tool"
We’re kicking off the new year with a fresh AWR update that includes a new Organic CTR report, cool new search engines and a set of metric fine-tunings, that we’ll go through in this article. These updates will impact particular types of AWR users, so make sure to read on if any of these cases … Continue reading "Updated AWR Metrics and Niche Search Engines Added"
Yes, you read that right. This week we’re bringing out a new report that’s focusing on URLs, their performance and visibility, and that lets you work on a more granular level than before! It’s something you have been specifically requesting from AWR during these past few months since we’ve been remaking the app, and we’re … Continue reading "[AWR Release] Presenting the new, Landing Pages Visibility report"
This week AWR has pushed another update that I think you’ll be quite excited to try. It concerns the SERP Features data already available in the app, with some extra metrics and ways to slice those numbers. Measuring SERP Features over time doesn’t only offer you an idea of their increasing importance and occurrence, but … Continue reading "[AWR Update] SERP Features Visibility for New Click Opportunities"
Brand reputation management should be – and probably is – an important part of your marketing strategy. But having control over what happens in the online environment can prove to be more challenging than anticipated. Customers and competitors are just as visible, and so is what they say about you. How you handle pleasant and … Continue reading "Four Steps to Monitor Online Reputation with AWR Cloud"
UPDATE [December 10, 2015]: We have implemented a new system to geolocate queries to Google and retrieve localized ranking data in both AWR Desktop and Cloud. Thus, the workaround described in this article has been replaced and will no longer be used in AWR for location specific search engines. Special thanks to Rüdiger Voßberg for … Continue reading "The Removal of Google’s Search Location Filter and What it Means for AWR Users"
There has been a lot of chalk talk about last week’s mysterious Google update, but up until now we haven’t been able to bring forth anything more than the obvious: major shifts were cropping up in rankings. We decided to roll up our sleeves and get any insight we could from the data we have; … Continue reading "More Insights On Google’s Update From Last Week – It’s Not Wikipedia"
Last month, with Penguin 3.0 rolling out, we’ve witnessed a new frenzy among SEOs. As usual, the effects of the update were seen by webmasters days before Google confirmed the event. No one knew what was happening or why were rankings going up and down like crazy, until the confirmation arrived and cleared things up. … Continue reading "Announcing the Google Algorithm Changes Tool"
In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye. How many clicks will the first listing get? How about the second? But what if ads are listed at the top of the page? What if the … Continue reading "How many clicks does each SERP get? – Google Organic Click-Through Rate Study 2014"
This post is for content creators of any kind who might be, just like me, facing the irritating daily uncertainty of whether the latest piece will pull the reader’s trigger or not. The idea of the post was to try to determine what goes on in the minds of our readers, what are they thinking … Continue reading "4 Psychological Concepts That Will Change the Way You Create Content"