How To Create A Content Evaluation Matrix For Your Writers

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.  With almost 7 billion pages online in July 2012, the battle for quality content is reaching new heights. Websites with poor writing no longer pay off, and this is not just because of Google’s algorithm updates. … Continue reading "How To Create A Content Evaluation Matrix For Your Writers"

Content Marketing Success: Developing a Broadcasting Strategy

More and more businesses today concentrate on content marketing in their efforts to convert prospects and deliver sales. And why shouldn’t they? Publishing helpful information online has several advantages that traditional advertising is missing: it offers the chance to explore new marketing methods that people don’t surf away from, it educates prospects in different niches, … Continue reading "Content Marketing Success: Developing a Broadcasting Strategy"

SMX Advanced Seattle – An Unforgettable Adventure

Yup! We’re back from SMX Advanced! And, as you may have guessed, we did not come empty handed. The backpacks that we came back with are stuffed with new ideas from fellow SEOs, old friends and new ones, tons of pictures and, of course, good stories to tell. Let’s open these backpacks together and see … Continue reading "SMX Advanced Seattle – An Unforgettable Adventure"

Google Universal Search: 3 Steps You Should Take To Stand Out From The Crowd

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development. Does anyone see the little red guy upfront? It’s right there, in our face! Yet nothing sets it apart from all the other little red guys in the picture. Let’s imagine now that this is a … Continue reading "Google Universal Search: 3 Steps You Should Take To Stand Out From The Crowd"

Where To Find Images For Your Blog Articles

Cheerfully colored or classic black-and-white, sophisticated or plain, images enhance the impact of the written content, stirring your readers’ interest. I am not a bad photographer myself, but my family, friends and fishing themes never seem to find their place with the content I write. So, it’s only common sense for me to use images … Continue reading "Where To Find Images For Your Blog Articles"

How To Choose Keywords For Your Website

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development. Keywords are the essence of search engine optimization. Think of them as ID Cards that tell the searchers and the search engines what your web page is about. Before you start writing content, you need to … Continue reading "How To Choose Keywords For Your Website"

Social Media Monitoring Made Easy

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.  How’s my website doing?, asks the customer. Well, this month we have higher rankings for 10 more keywords on Google. I’d say our effort paid off! Really? That’s strange, ’cause I don’t see that effort in … Continue reading "Social Media Monitoring Made Easy"

Turning AWR Into A Genuine Ranking API

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.  Integrating a new software solution in big companies, with an already established business background, is always a challenge. There are lots of things to consider: compatibility with the existing solutions, impact on the workflow, new learning … Continue reading "Turning AWR Into A Genuine Ranking API"

How To Speed Up Your Keyword Position Tracking

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.  Doesn’t it seem to you that all things happen too fast these days? Wake up! Take the kids to school, go to work, do this, do that…There’s just so much to do, and time doesn’t  wait … Continue reading "How To Speed Up Your Keyword Position Tracking"

AWR 8.6: Turning Ordinary Reports Into A SEO Masterpiece

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.  One of the key elements in growing your business and increasing sales is to spend most of your time and efforts focusing on customer relationships. It is a fact that the best customers are repeat customers. … Continue reading "AWR 8.6: Turning Ordinary Reports Into A SEO Masterpiece"