SEO is probably the most important marketing channel for success in ecommerce, since a full 89% of customers begin their buying process with a search engine. If you run a small-to-medium ecommerce store, you probably look to the big shopping carts to learn how to do SEO right. That’s a smart move, but remember that … Continue reading "SEO for Ecommerce: Do the Big Shopping Carts Get It Right?"
The stakes are high. Really high. Global retail ecommerce was worth $1.55 trillion USD in 2015 (that’s trillion with a “T”), and it’s predicted to top $4 trillion by 2020. By comparison, it brought in “only” $342.96 billion in the United States last year. Amazon held the top spot with $79.3 billion in annual sales, followed … Continue reading "Google Analytics Tips for Ecommerce"
Search engine optimization is like the brainy go-getter in high school that no one pays much attention to because she has a ponytail and wears glasses. The rest of the marketing world is just so much more captivating: the beautiful cheerleader (PPC), the almost-as-cute-and-popular clique that hangs on her every word (social media), the captain … Continue reading "Tips for an Effective SEO Proposal for Clients"
Google introduced Accelerated Mobile Pages (AMP) in search results back in February 2016, as a solution to a big user experience problem for mobile searchers – page speed. And just like with any new feature Google rolls out, SEOs and webmasters want to know: Can AMPs help improve rank? Now that the dust has settled … Continue reading "Will Google’s Accelerated Mobile Pages Improve Your Rank? A Data Driven Answer"
A study from Nielsen in conjunction with Google discovered that a large majority of mobile users begin researching products on their mobile device. This makes sense, because the average consumer already spends over 15 hours per week using smartphones and tablets. Of those smartphone users who initially research on their mobile device, more than 70% … Continue reading "Getting Seen in Mobile SERPs: 10 Tips for Local Businesses"
“Search sits at the core of online behavior.” People spend more time on the web than they do watching TV, and whatever it is they’re putting into the search bar is a clear expression of intent – and what they want is content that is going to educate, inform and solve a problem. While more … Continue reading "Know Your Numbers: The Business Case for Investing in SEO"
Google recently made a pretty bold move with its paid advertising platform: it ceased to show ads on the right hand side of its desktop search results. Google will continue to display ads above and below the search results and may, for “highly commercial queries” show one additional ad at the top of the search … Continue reading "10 Alternative Traffic Sources to Leverage After Google’s Right-Rail Ad Changes"
Most business owners and webmasters today understand that SEO plays a key role in their visibility online. I’m guessing you do too, or you wouldn’t be here. Data collected by BrightEdge found that an average of 51% of a site’s traffic comes from organic search – far higher than any other traffic source. This means … Continue reading "Is Your SEO Campaign Hurting Your User Experience?"
Implementing an SEO strategy within complex organizations can be one of the most difficult challenges for an enterprise company. That’s because, in order to both plan and launch a successful SEO strategy, it must be cohesive and consistent across departments, as well as the various goals of the company. That’s an easy task to pull … Continue reading "Implementing Enterprise SEO Successfully Within Complex Organizations"
Late last year, Google released the full version of its latest Search Quality Guidelines, a 160-page report full of SEO insights that are important for any online marketer to understand. Previous versions of the quality guidelines have been leaked over the years, and marketers have known for a while that Google has a team of … Continue reading "Taking a Closer Look at Google’s Full Quality Guidelines"