With more and more algorithm changes, achieving quality SEO results has never been more difficult. Long gone are the days of signing up to directories and keyword stuffing.
In a world of mobile-first indexing and Penguin penalties handed out right, left and center – SEO professionals need to find more creative ways to secure top results for their clients and still maintain white-hat SEO.
Sure, you can put more grind work through aggressive link building, hiring a PR agency or hiring a bunch of content writers, but could these simple alternative strategies below give you the edge you need?
Tip #1 – Post Content When No One Else Is
We know that content is king. Adding regular content to your website through landing pages or blog posts is very beneficial for SEO, provided it is relevant. It can’t be thin – with thousands and thousands of words, it needs to be relevant and answer questions in your industry, presented by h tags, useful links, images and videos where possible.
A competitive edge over your rivals is posting content when no one else is. We assume that Google indexes SERPs every day or at least every few days, but we don’t know precisely when this happens. If you can post content at alternative times of the day or year and Google indexes your site, it could give you a competitive advantage.
Our company only posts content on weekends (because we know no one else will) and it so easy to schedule if you use WordPress. In addition, we take advantage of things like UK bank holidays and that lazy week between Christmas and New Year’s because Google could very well pick up that we are being more proactive than our competitors.
If this is the case, don’t we deserve to rank higher?
Tip #2 – Get Impartial Users to Critique Your Website
We regularly hear in the SEO blogger sphere that Google (and other search engines) is taking user metrics and UX more seriously when defining SERPs. Specifically, things like time on site, page views per visit and low bounce rate are important.
With this in mind, there is an argument to ask your partners and people in your industry to look through your site and offer their feedback. This can be achieved for free by emailing partners that you work with, posting on Reddit or on free start-up groups on Facebook and LinkedIn.
The idea is that they will spend some quality time on the site, read through the content, browse through different pages and give you useful feedback, Moreover, this activity on your site will make you look relevant and boost your rankings.
This may be a temporary boost, but we must not forget that a higher click through rate on Google’s search results also helps. For instance, if you are ranked position 9 and more people click on you than position 3 or 4, this should also help your ranking.
Therefore, if you are a newbie brand or website who has only recently pushed to page 1, users that have not seen you before will be inclined to ‘give you a go’ – meaning that you should push up and up.
Tip #3 – Acquire Links from Simple Sources
Of course, you can take the traditional route of creating a quality content piece and then using outreach to get links back to it. But not only is this very time consuming, you also have no guarantee over which links will point back to you and what anchor text will be used.
In reality, there are going to be lots of websites talking about your product, service or industry and they are always looking for references, quotes or data.
Our alternative technique involves finding websites that have already written articles or blog posts on the subject. Taking an example from our client at Perfect Funeral Plans, they are competing in the tough industry of funeral insurance. But since it is quite an unfamiliar product, there are lots of guides, articles and forums online trying to explain it.
Our approach involved reaching out to all those guides on page 2 to 10, contacting them and offering to give additional data to help ‘bulk up’ and refine their articles. Understandably, several publishers were thrilled to have more information in their articles and were pleased to give a follow link back as a reference. Link building achieved!
Sure, these SEO techniques have worked for me, but does SEO today need to be so complex? Is writing good content, getting natural links and making your site user-friendly enough to get to page 1?
Please leave your comments below.
Note: The opinions expressed in this article are the views of the author, and not necessarily the views of Caphyon, its staff, or its partners.