The Links section of the Complete SEO Report presents details about your link building profile, giving you the chance to analyze your domain's evolution side by side with your competitors link profiles.
The Links charts change according to the metric you focus on in the top metrics panel. This way, the related chart lines will show you an evolution in time of your external links that point back to your websites. The number of links displayed is calculated monthly in the SEOmoz links database.
The section also contains four links panels, which show a summary of the related links reports.
You can further see detailed information about your backlinks, anchor text distribution and link metrics for your domain, by clicking on the URLs you are interested in from each panel.
According to the selections you make, you will be able to see the Overview, Backlinks, Anchor Text Distribution and Hub Sites reports. Each report is described in detail in the Links chapter.
Exact Anchor Text Links
This panel shows information about the number of exact match anchor text links for the domain selected in the report. The number next to each keyword shows how many links your domain has with this term in anchor text. It is calculated according to the information type you retrieved from SEOmoz.
Clicking on the keyword hyperlinks in the panel will direct you to an Overview report relevant for the keyword selected. Besides the number of exact match anchor text links, you will also be able to see the related SEOmoz metrics for your website and your competitors.
Anchor Text
This panel displays details about your anchor text distribution. Next to the websites for which you have link data gathered in the application, you can see the number of anchor texts you retrieved from SEOmoz.
![[Note]](../icons/note.png){kind=icon} | Note |
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The information displayed in this report depends on whether you chose to retrieve anchor text distribution information from SEOmoz for a domain or not. If available, SEOmoz's specific anchor text data will be displayed. If not and you have only gathered links for a domain, then Advanced Web Ranking will calculate the anchor text distribution based on the information attached to the retrieved links. |
Clicking on the websites hyperlinks will direct you to the Anchor Text report relevant for the website selected.
Backlinks
The Backlinks panel shows you the best links that point back to your websites and your competitors, with the afferent link metrics. Next to each website for which you have gathered link information, you can see the total number of links.
Clicking on the websites hyperlinks will direct you to the Backlinks list relevant for the website selected.
Hub Sites
The Hub Sites panel allows you to see the domains and related metrics that link back to your website or to your competitors, in a side by side presentation. This helps you identify easier the strongest link partners your competitors have.
Referral domains are displayed on rows and websites on columns, the green icon indicating the websites from your report that have links from the referrals in question.
Clicking on the panel will direct you to the Hub Sites report.