The Complete SEO Report in Advanced Web Ranking displays ranking, analytics, linking and social media data for your website and your competitors, within the same frame. The data is combined in a multiple tabs HTML report, giving you the chance to browse the report sections, just as if you were navigating through a SEO web based application.
You can generate this report in Advanced Web Ranking using the SEO report printable template, defined in the [Reports] menu.
The Complete SEO Report dashboard shows an overview of your ranking, analytics, linking and social media details, that helps you quickly analyze your website comparing the four types of metrics.
It consists of three levels:
-
Top menu bar. This horizontal menu bar helps you access the report sections that you are interested in, according to the type of data they display.
-
Chart. It shows an evolution in time of the ranking, analytics, links and social media metrics that you have selected in the Dashboard metrics grid.
-
SEO Panel. It contains four sections that display the summary information for each type of data: Rankings, Analytics, Links and Social.
Rankings
The Rankings section displays information about the visibility your website has on search engines and the number of keywords for which you rank in the first 10 and 30 positions.
-
Visibility Score.
The visibility score is the sum of all visibility points for each keyword based on their position and is calculated for each website for the selected search engines and keywords. The exact calculation is explained in detail in the The Visibility Score section of the User Guide.
-
Visibility Percent.
The visibility percent is the visibility score divided by the number of total points given by the selected search engines.
-
In Top 10.
This criteria shows the number of top 10 rankings for your website, for the search engines and keywords you have selected in the SEO report template.
-
In Top 30.
This metric displays the number of top 30 rankings for your websites in the selected search engines.
Analytics
The Analytics section shows at-a-glance details about visitors that came to your website over a selected period of time and the percentage of visitors that left your website immediately.
-
Visits.
This metric shows the total number of visits your website gathered for your selected period of time. A visit counts for one person visiting your website once. If that person visits your websites multiple times then it will have multiple visits.
-
Page Views.
The Page Views metric displays the total number of page views that your site gathered. Page Views are single views of the pages from your website. One visitor can have multiple page views during a visit for your website or even for a single page.
-
New Visits.
It displays the total number of new visits for the selected time period.
-
Bounce Rate.
This metric shows the percentage of visits when people leave your website instantly.
-
Revenue.
This metric displays the total revenue calculated in your Google Analytics Ecommerce component, per the UTM:T field value denoted. The Google Analytics UTM, is the tracking code installed on a web page for the purpose of collecting Customer Data. It is used to track individual marketing campaigns, via the different values you assign them.
![[Note]](../icons/note.png){kind=icon} | Note |
|---|---|
|
The Revenue metric is automatically included in the Complete SEO Report only when your website has e-commerce data defined in the related Google Analytics account. For websites with no e-commerce data, the report will display the Bounce Rate metric. |
Links
The Links section displays summary information about your domain authority and the number of external links pointing back to your website.
-
External Followed Links.
This metric shows you the total number of external follow links which point to your domain.
-
Linking Root Domains.
The Linking Root Domains metric shows the total number of unique domains pointing back to your domain.
-
Total Links.
This is the total number of external links pointing to the domain.
-
Domain Authority.
This is the entire domain's authority calculated by SEOmoz's formula.
Social
The Social section presents valuable details about the Facebook, Twitter and Google +1 shares your website has, as well the number of fans for the related Facebook fan page and Twitter profiles.
-
Facebook Shares.
This metric shows you the number of people that shared on Facebook the specific webpage added to your project.
-
Twitter Shares.
The Twitter Shares metric displays the number of people that twitted the webpage you are tracking in your project.
-
Google +1's.
This metric represents the number of people that +1'd the webpage you are tracking in your project.
-
Followers.
This metric shows you the total number of followers associated with the Twitter profile associated to your project.
-
Likes.
This metric displays the number of likes the Facebook page selected has on a specific date.