User Guide
Table of Contents
The Links feature in Advanced Web Ranking helps you easily manage your links, anchor text details and metrics, and compare your profile with your competition. The information is presented in customizable reports and views, where you can select the specific website, keyword in anchor text and link metrics for which you need the data to be displayed.
There are three views available for the Overview report: the [Evolution in Time] view, the [Date Comparison] view and the [Websites Comparison] view. You can switch between them from the drop down list, next to the report selection:
The Evolution in Time interactive report displays a chart with the link profiles of your selected domains, over a specified period of time.
Here you can select the websites, the specific pages and keywords for which you want to see the data and then easily switch from one metric to another by selecting it from the third panel.
The tabular report area, below the chart, displays a number of metrics for the websites and pages added to the project:
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Authority. This is the authority of the domain or of the page selected, calculated by SEOmoz's formula.
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mozRank. This is the mozRank calculated for the domain or the webpage selected.
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mozTrust. This metric shows the online trust calculated by SEOmoz for the domain or for the webpage selected.
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Total Links. This is the total number of external links pointing to the domain or the webpage that you have selected in the report.
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External Followed Links. This metric indicates the total number of external followed links pointing to the domain or to the webpage selected.
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Followed Linking Root Domains. This is the number of unique domains pointing to the selected website or page, with followed links.
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Linking Root Domains. This is the total number of unique domains pointing to the domain or the webpage that you have selected.
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Exact Anchor Text Links. This is the number of exact match links pointing to the domain or the webpage selected.
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Partial Anchor Text Links. This is the number of partial match links pointing to the domain or webpage selected.
![[Note]](../icons/note.png){kind=icon} | Note |
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If you have retrieved anchor text distribution data for the domain or page in question, then this number is related to the domain/page's total number of links. If you've chosen not to gather anchor text distribution information in the Retrieving Links options dialog, then this value shows the exact match links calculated according to the number of links you have set to be retrieved. |
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Branded anchor text links. This metric shows you the number of links with anchor text that contains the name of your brand.
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The branded anchor texts are determined automatically in Advanced Web Ranking according to the name of the selected domain. |
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Branded + Keyword. This indicates the number of links with anchor text that contains both your brand name and the selected keyword.
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% Exact anchor text links. This is the percentage of exact match links pointing to the selected website or page.
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% Partial anchor text links. This metric shows the percentage of partial match links pointing to the selected website or page.
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% Branded anchor text links. This is the percentage of links with anchor text that contain your brand name.
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% Branded + Keyword. This metric displays the percentage of links with anchor text that contain both your brand name and the selected keyword.
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% Exact vs Branded. This shows the ratio of exact match anchor texts versus branded keyword in anchor text.
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All the links percentages in the metrics above are calculated from the total number of external followed links. |
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Exact anchor text LRD. This is the number of Linking Root Domains that link to the selected domain or page with exact match anchor text.
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Partial anchor text LRD. This metric shows the number of LRDs that link to the selected domain or page with partial match anchor text.
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Branded anchor text LRD. This indicates the number of LRDs that point to the domain or webpage your have selected, with anchor text containing your brand name.
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Branded + Keyword LRD. This metric shows the number of LRDs pointing to your domain or webpage, with anchor text that contains both your brand name and the selected keyword.
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% Exact anchor text LRD. This is the percentage of Linking Root Domains that link to your domain or page with exact match anchor text.
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% Partial anchor text LRD. This metric indicates the percentage of LRDs that link to your domain or webpage, with partial match anchor text.
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% Branded anchor text LRD. This metric shows the percentage of LRDs that point to the domain or webpage your selected, with anchor text containing your brand name.
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% Branded + Keyword LRD. This is the percentage of LRDs that link to your domain or webpage, with anchor text containing your brand name and the selected keyword.
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% Exact vs Branded LRD. This metric shows the ratio of LRDs that link to your domain or webpage, with exact match anchor texts versus branded keyword in anchor text.
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Exact match Avg PA. This metric shows you the average Page Authority calculated for backlinks of the URL analyzed, with exact match anchor text for the keyword selected.
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Exact match Avg DA. This indicates the average Domain Authority calculated for linking pages that point back to the URL analyzed, with exact match keyword in anchor text.
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Partial match Avg PA. This metric displays the average Page Authority calculated for linking pages that point to the URL analyzed with partial match keyword in anchor text.
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Partial match Avg DA. This is the average Domain Authority calculated for linking pages that point to the URL analyzed with partial match keyword in anchor text.
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Average Page Authority. This metric indicates the average Page Authority of the backlinks for the URL analyzed.
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Average Domain Authority. This metric shows you the average Domain Authority of the backlinks for the URL analyzed.
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All the LRDs percentages in the metrics above are calculated from the total number of root domains pointing to your website. |
The Date comparison interactive report gives you an overview of the link profiles for your selected domains and pages. You can see the websites side by side and compare their link metrics over the selected period of time.
You can also choose from the [Keywords] input panel, the keyword for which you wish to display the anchor text data.
Link metrics are the same as in the previous view.
Clicking on the values in the tabular report, you will be redirected to more detailed reports in the Links menu, containing the data you've chosen.
The Websites Comparison interactive report shows the same metrics as the previous views, but here you have the ability to compare domains or webpages side by side, as chart bars, for a selected date.
The comparison is made for the keyword and specific metric that you selected from the top panels.
