Chapter 27. Links

Overview

There are two available views for the Overview report: the [Date Comparison] view and the [Evolution in Time] view. You can switch views from the drop down list, next to the report selection:

Date Comparison

The Date comparison interactive report gives you an overview of your selected domains link profiles. You can set websites side by side and compare their link metrics over the selected period of time.

You can also choose from the [Keywords] input panel, the keyword you wish to display the anchor text data for.

The main report area displays a number of metrics for the websites added to the project:

  • Domain Authority.  This is the entire domain's authority calculated by SEOmoz's formula.

  • Domain mozRank.  This is the mozRank calculated for the entire domain.

  • Domain mozTrust.  This shows the online trust calculated for the entire domain.

  • Total Links.  This is the total number of external links pointing to the domain.

  • External Followed Links.  This is the total number of external followed links pointing to the domain.

  • Linking Root Domains.  This is the total number of unique domains pointing to the domain.

  • Keyword in anchors.  This is the number of exact match links pointing to the domain. If you gathered anchor text distribution data for this website, then this number is related to the website's total number of links. If not, it's the number of exact match links found among those you set to be retrieved.

  • Keyword in anchors (partial match).  This is the number of partial match links pointing to the domain. If you gathered anchor text distribution data for this website, then this number is related to the website's total number of links. If not, it's the number of exact match links found among those you set to be retrieved.

[Note]Note

The domain related link information displayed in this report is retrieved from SEOmoz along with your links, is not tied to the number of links you choose to gather for each domain and is charged with one link credit.

By clicking on table numbers, you are taken to a more detailed report containing the data you chose, for the website it refers to.

Evolution in Time

The Evolution in time interactive report displays the same information you see in the Dates Comparison report, but as a chart, over a specified period of time.

You are able to select the websites and keywords for which to see data for and then easily switch from one metric to another by selecting it from the third panel.