The Ecommerce interactive report presents key details about your online revenues and the sources that brought you sales conversions. The data is retrieved from your Google Analytics account, for the websites for which you have configured the Ecommerce component.
From the top Websites input section, you can select the website for which you want to see the ecommerce details.
The chart presented will show you information related to each of the top metrics you select, as follows: Revenue, Visits, Transactions, Average Value, Ecommerce Conversion Rate or Per Visit Value.
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Revenue. The Revenue metric displays the total revenue calculated in your Google Analytics Ecommerce component, per the UTM:T field value denoted. The Google Analytics UTM, is the tracking code installed on a web page for the purpose of collecting Customer Data. It is used to track individual marketing campaigns, via the different values you assign them.
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Visits. This metric represents the total number of visits for your website. One visit counts when a person is visiting your website. However, if that visitor comes again to your website, it will count as a new visit. The Visits metric displays the total number of visits that you website has received in the selected period and the chart displays the evolution of your daily visitors for the same period.
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Transactions. The Transactions metric shows you the total number of transactions performed on your website, displayed according to your Google Analytics data retrieved in the application. The chart presents the evolution of the transactions over the selected period of time.
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Average Value. The Average Value metric represents the average value of an ecommerce transaction. The chart displays the evolution of the average values over the selected period of time.
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Ecommerce Conversion Rate. This metric displays the rate at which visits on your website are converted into purchases. The related chart shows the evolution of ecommerce conversion rates over the selected period of time.
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Per Visit Value. This metric represents the average per-visit value, which is the average value of a visit to your website and is calculated as Revenue divided by Visits. The chart displays the evolution of the per visit values over the selected period of time.
The three panels below the chart contain details on the sources that drove the revenues recorded on your website.
Search Engines
The Search engines section displays the revenues calculated per your Google Analytics data, and the related percentage from your total revenues, detailed for each search engine.
Keywords
The Keywords section shows the revenues calculated per your Google Analytics data, and the related percentage from your total revenues, detailed for each keyword.
Referrals
The Referrals section shows you the revenue values that were driven by your referrals, detailed per each referral that drove visits back to your website. Also, you can see the related percentages from the total revenues, calculated per to your Google Analytics data.