User Guide

Chapter 26. Analytics

Dashboard

The Analytics dashboard in Advanced Web Ranking presents at-a-glance information about your visitors and key information that can help you increase your visibility in search engines.

In the [Websites] panel, you will find the list off all your project's websites for which you have added a Google Analytics account.

Once you select a website, you will see the information displayed in two panels: the first contains a chart and the second area breaks down your website data by Keywords, Search Engines and Referrals.

You can also select the date range you in are interested in, from the top calendar box. The analytics data will be presented in the chart over the chosen period of time. To see these details in a comparison to a previous period, you need to check the [Compare to previous period] check box. This option will display a second chart line, reflecting the analytics values recorded for your website, for the previous period of time.

For the top chart you are able to select from 6 different metrics to see information for by simply clicking on the metric you are interested in. The data will be displayed for the selected period of time.

  • Visits.  A visit counts for one person visiting your website once. If that person visits your websites multiple times then it will have multiple visits.

    The metric shows the total number of visits your website gathered for your selected period of time. The chart displays the total number of visits that your website gathered daily during the period you have selected at the top of the menu.

  • Page Views.  Page Views are single views of the pages from your website. One visitor can have multiple page views during a visit for your website or even for a single page.

    The Page Views metric displays the total number of page views that your site gathered. The chart displays the total number of page views for each day within the selected period of time.

  • Revenue.  The Revenue is presented in the Dashboard only when you have ecommerce data in your Google Analytics account. The metric shows the total revenue calculated in your Google Analytics Ecommerce component, per the UTM:T field value denoted.

    The Google Analytics UTM is the tracking code installed on a web page for the purpose of collecting Customer Data. It is used to track individual marketing campaigns, via the different values you assign them.

  • Page Views/Visit.  Represents the average number of page views that a visitor viewed during a visit.

    The Page Views / Visit metric displays the average of pages viewed during a visit. The chart displays daily averages of this metric for your selected time period.

  • Avg. Time on Site.  The Average Time on Site represents the average time that visitors spent during their visit on your website.

    The Average Time on Site metric displays the average time that a visitor spends on your website during a visit. The chart displays daily averages of this metric for a specific time period.

  • New Visits.  New visits represent the total number of visitors that have visited the website for the first time.

    This metric displays the total number of new visits for the selected time period and the chart displays daily totals for that period.

  • Bounce Rate.  Represents the percentage of visits when people reach your website and leave it instantly.

    The Bounce Rate displays the percentage of visits when people leave your website instantly and the chart displays daily percentages for your selected time period.

Keywords

The keywords section displays information about the keywords used by visitors to reach your website from search engines. The panel displays the list of keywords along with the number of visits and the percentage from the total number of visits that the keyword got for your site.

Your project's keywords will be shown in this list using the color you set for each in the project's settings. If you need, you can also add a keyword from this list to the project using the right click menu option [Add to project].

If you click the [View full report] button, you will be directed to the [Keywords] interactive report.

Search Engines

The search engines section, displays the number of visits and the percentage from the total number of visits that a search engine has sent to your website. This represents the organic traffic that your website has received during the selected time period.

When clicking on the [View full report] button, you will be directed to the [Search Engines] interactive report.

Referrals

The referrals section displays a full list with the referrals that have sent traffic to your website. It also displays the number of visits and percentage from the total number of visits that a specific referral has sent to your website.

To see the full [Referrals] interactive report, just click the [View full report] button.

Goals

The Goals section shows you an overview of the completions your visitors have reached for the goals you defined in your Google Analytics account. The data is presented for the selected period of time.

To see the full [Goals] interactive report, just click the [View full report] button.