User Guide

Edit Reports

To create a new report you need to select the [Reports]->[New Report] menu. Advanced Web Ranking allows you to customize the report to your own needs.

The report type

Initially, you will be required to select the report type you are interested in, the way data is going to be displayed and the file type used when saving the report. Here are all the available reports that you can choose from:

  • Website Rankings

    The Website Ranking report shows you the current position of your website compared to your competition.

  • Keyword Rankings

    The Keyword Rankings report shows the position of your website for each keyword.

  • Search Engine Rankings

    The Search Engine Rankings report shows the position of your website for each search engine.

  • Top Sites

    The Top Sites report shows you the position of all websites exactly as they are displayed in the search engine results.

  • Overview

    This report shows an overview of all keywords and search engines in one table for a quick comparison.

  • Visibility Report

    The Visibility Report shows you the visibility of your websites on the selected search engines.

  • Analytics Report

    The Analytics Report shows you the analytics details for your website, retrieved from your Google Analytics account.

  • Links Report

    The Links Report displays your link building information gathered from Moz for the websites selected.

  • SEO Report

    The SEO Report presents an overview of your analytics, linking and ranking data for the website selected. Data is displayed only in HTML format, grouped under tabs created for each specific metric.

You are also required to choose the way data is going to be displayed in the new report:

  • Full report .  The report will include both the table with the ranking values for your websites and keywords, and the correspondent graphical display.

  • Evolution in Time.  The Evolution in Time report shows the ranking data as a chart for a selected period and for the inputs you further specify.

  • Multiple Dates Comparison.  This report shows as a chart the evolution of your website's ranking data, over a longer period of time, containing multiple updates.

  • Date Comparison .  The Date Comparison report displays a table with the ranking values of your websites compared from two different update dates.

The Analytics and Links reports have separate views that you can select from:

Analytics reports:

  • Dashboard.  The report will include an overview of your analytics data for your website on all keywords and search engines, with key details about your visits, referrals and goal completion.

  • Keywords.  The Keywords report displays a table and a chart with analytics for the websites selected, containing information about the keywords your visitors used to reach your websites.

  • Search Engines.  The Search Engines report shows analytics data both in a table and in a chart, for the websites selected, with details about the traffic sent by search engines to your websites.

  • Referrals.  The Referrals report displays key details about the referrals that sent traffic to your websites. Data is presented as a chart and as a table.

  • Goals.  The Goals report shows a chart and a table with details about the visitors that completed the goals set up in your Google Analytics account. The information is displayed for the websites selected, for all goals defined.

  • Goals - Detailed by Source.  This report shows details both as a chart and as a table, about the goals that were completed by your visitors. Data is displayed per each goal selected, according to the sources that generated visitors.

Links reports:

  • Date Comparison.  The Date Comparison report shows an overview of the link building profiles for your website and your competition. Data is displayed in a tabular form.

  • Top Backlinks.  The Top Backlinks report displays a table with key information about all backlinks that are available in the application, for the websites selected.

  • Anchor text distribution.  This report contains a table with the anchor texts your partners used in links pointing back to your websites. The anchor text distribution is calculated according to your link building data retrieved from Moz.

  • Hub Sites.  The Hub Sites report presents a list with domains, displayed side by side, that have links pointing back to your website and your competitors.

At this step you must also choose the file type of your report: Text, CSV, HTML, PDF, Excel or XML.

You can set the report to be available in all your projects by enabling the Make reports available in all projects (global template) checkbox.

The report templates are usually defined per project. However by checking this option in the New report wizard, you can create a global template, that you can access from all projects. A global template cannot have custom input data (search engines, keywords and websites) due to the fact that each project has a different set of this data. So, when you generate a report from a global template, all the input data from the current project will be used. If you want to customize the input data, you need to create a normal template by duplicating an existing template.

Further on, in order to adjust the report exactly to your needs, you can edit all of its settings:

The Report Settings

You have two fields available for editing the title of your report and for adding a comprehensive and detailed description to it. Along with typing a new name, you can also append the Project Name, Date and/or Time to the report title using the right click mechanism available.

  • Append project name.  This option appends the project name to the report title name.

  • Append date.  This option appends the input date to the report title. This is the date on which the report is generated.

  • Append time.  This option appends the time when the report was generated to the report title.

From here you can also edit the report's file name, which you can append using the same right click mechanism. Also, you can edit the format and some advanced customization options for HTML files. These will allow you to specify an XSL template to apply as a transformation when generating the HTML report. You can read more about this in the Customize HTML reports using XSL section.

Next you are able to set the date range contained in the report, and add a Header and Footer template.

  • Date. 

    Specifies the day the data of which will be used to generate the report.

  • Show changes compared to a previous day. 

    When this setting is enabled, you can select the day you wish to compare the current results with from the drop-down list. The differences between the selected days (the report day and the previous day) are displayed to the right of the current position in the report.

  • Use header and footer template. 

    This option allows you to add a custom header and footer to your report by selecting the template from the drop-down list. You can create a new template or edit the selected one by pressing the [Setup] button. Read more about this in the Header and Footer chapter.

Output and Layout Options

Next, you are able to choose the output options, and to filter or sort the data shown in the report, using several criteria:

  • Websites selected. 

    This input section shows you the websites you will see in your report. To include all websites, make sure the Select all checkbox is checked. To display only part of them, uncheck it and select only the websites you are interested in. You can further sort websites here alphabetically, by index or by color, using the sorting tool next to the input section name.

    [Note]Note

    In the SEO report, the Websites selection represents the website for which the data will be displayed in the Dashboard and Analytics sections of the report.

  • Keywords selected. 

    This section shows you the keywords you will see in your report. To include all keywords, make sure the Select all checkbox is checked. To display only part of them, uncheck it and select only those you are interested in. You can further sort keywords here alphabetically, by index, color or by priority, using the sorting tool next to the input section name.

  • Keyword Categories selected. 

    You can select the keywords you wish to include in your report by category. You will see here all the keyword categories you created for your project and by checking a category, you will include in your report all its keywords, regardless of whether you selected them or not in the Keywords list.

    You are also able to display the keywords in your report, organized by category, by checking the [Organize] option.

  • Search Engines selected. 

    This section shows you the search engines you will see in your report. To include all the search engines, make sure the Select all checkbox is checked. To display only part of them, uncheck it and select only those you are interested in. You can further sort search engines here alphabetically or by importance, using the sorting tool next to the input section name.

  • Competitors selected. 

    This input section shows you the websites added to your project from which you can select your competitors to which you want to compare. You can further sort your competitors alphabetically, by index or by color, using the sorting tool next to the input section name.

    [Note]Note

    The Competitors input section is available only in the SEO report.

  • Report layout. 

    This table shows you how search engines results will be sorted and ordered in the printable report. You can sort data here by any column you want. If you click on the Websites, Keywords or Search engines column head, sorting in the Report input section will become effective also on the Report layout. In this grid you can also select the columns you want to see in your report. Just click on the Select columns button, on the top left side of the report layout, and you will be able to select, deselect or switch the positions of the report columns.

    [Note]Note

    All ranking, linking and analytics values displayed in this table are only for example purpose. To see the actual results for your websites and keywords, you need to Preview the report.

  • Dashboard metrics. 

    This grid is available only in the SEO report. It allows you to select the ranking, analytics, links and social media metrics that you want to be further displayed in the Dashboard chart and in the Social panel of the SEO report.

  • Report sections. 

    This grid is available only in the SEO report. It allows you to choose the specific sections you want to include in the report. By default, all report sections are selected.

  • Highlight data. 

    If this option is checked you can select which items will be highlighted in your reports.

  • Color websites and keywords. 

    If this option is checked, the websites and keywords will appear colored in the reports, with the colors assigned to them from the project settings dialog.

  • Show number of results (competition). 

    If this option is checked each keyword will be followed by a number which is the actual number of results returned by a search engine for that specified keyword. This number tells you how much competition there is for that keyword.

  • Display Visibility. 

    If this option is checked the report will contain an overview of the visibility of your report. You can further choose which Visibility columns you want to see and if they should be displayed at the beginning or the end of the report from the Setup button next to this option.

  • Display each group on a separate page .  When this option is checked, each group you have created in your project will be displayed in the report on a separate page.

  • Display only best position. 

    If this option is checked the report will contain only the best position of your websites.

  • Display table summary.  By checking this option you choose to include in your report, at the bottom of each table of data, a summary of the data shown above.

  • Order by.  This option allows you to order data in your report by websites, keywords or search engines.

  • Show Gain/Loss after each column.  With this option is checked, both the Net and Gross Gain/Loss values will be displayed for each column in the report.

  • Show legend.  If this option is checked the report will contain a legend which explains what all the icons in the report mean.

  • Display maximum [number] records in the table.  The number that you enter in this option will set the limit of records included in the tabular reports where this is available.

Chart options

If you have previously set the report to contain a chart display of the ranking data, you can also edit the chart options from this section.

  • Insert chart .  This option allows you to display the charts in your reports. By checking it, you will have access to the other chart settings for your report.

  • Show only charts in report.  If this option is checked, the report will show only the chart, without other additional information. By checking this option, the Show legend option will become inactive.

  • Position Range.  You can limit the ranking data displayed in your charts by selecting a range of positions that will be included in the chart. If your keywords or websites rank further than the selected range, they will not appear on the chart.

  • Date Range.  With this option you can select the period of time for which the chart will be created: last week, last month, last year or specify the desired period of time.

  • Show legend.  If this option is checked the report will contain a legend which explains what all the icons in the report mean.

Filters and conditions

You can set the report to be generated only if a set of conditions is met. In this section you can add or edit the filters that the report generation depends on:

Filters .  You can use the Advanced Web Ranking filters to condition the report generation. Just select one of the default filters from the list, define a new, customized filter or combine two or more filters to achieve the set of conditions you need.

Refine inputs .  You can set a certain filter to be applied only to a segment of your project data. This means that you can use this button to select the keywords and websites you wish to apply the filter to. For each filter you set you may refine the inputs it affects.

Save to local file

This section allows you to choose the destination of the reports generated using this template.

  • Save to folder.  Use this option to save the report to a certain folder. You can change the default location of this folder by unchecking the [Use default location] option.

  • Create separate folders for report type, year and month.  By enabling this option your reports will be saved in a subfolder the name of which from the name of the project, the name of the report and the date broken down into year, month and day. This directory structure is useful when you create many reports for different projects and you wish to find them easily when needed.

Upload report in the AWR Cloud

This section is visible only for reports in HTML format, helping you to upload the report files to specific cloud users created for your clients. The option becomes available after you sign up for an AWR Cloud account.

  • Upload to cloud.  When enabled, this option allows you to upload your HTML reports to the cloud.

  • Approve report before sending to the client.  When this option is checked, your report will be uploaded to your cloud account with the status "Pending", and will be sent to the specified client only after your manual approval. If the option is not selected, the report files are uploaded directly to the selected client.

  • Select user.  You are enabled to select the AWR Cloud user for which you wish to grant the access to the respective report. If you haven't invited any users yet to your AWR Cloud account, you will be directed to a dialog from where to start inviting users.

  • Add.  If you have no users invited yet to your AWR Cloud account, with whom to share your uploaded reports, you can send invitations either to your Address book contacts, either from the AWR Cloud administrator account.

Send report by Email

In this section you are able to adjust the settings for sending your reports via email. The files will be automatically sent as zip attachments.

  • Send Report by Email.  When this option is checked, you are allowed to send the report to one or more email addresses. Read more about this in the Email Settings section.

  • Notify on FTP upload. 

    When checked, the application will send an email to the chosen addresses to confirm that the report was uploaded by FTP.

  • Send report as zip attachment. 

    This option allows you to send the report as zip attachment. That will make the transfer via email much easier.

  • Ask for confirmation. 

    Specifies whether the user needs to confirm the sending of the report by email before it is sent.

  • Email Address. 

    In this section you can type directly your customer` s email addresses, or you can add them from the Address Book, from the Add button. Emails typed here will be automatically stored in the Address Book.

  • Address book. 

    Opens the Address Book dialog where you can manage your contacts.

  • Show / Hide Bcc. 

    This option gives you action to the Bcc section, where you can add other email addresses as Blind carbon copies to receive the report.

  • Email Settings.  In this section you may customize the subject and the text for the emails sent to your clients, with this report.

Upload report to FTP server

This section is optional and is active only when you select the "Upload report to FTP server" option. It allows you to specify the FTP server where you want the report to be uploaded.

Below, you can find a description for each option you can change in this step:

  • Upload report to FTP server.  Allows you to upload the report to your website using FTP. Read more about this in the FTP Settings section.

  • Create separate folders for each type, year and month .  This option creates a folder for each report type and then breaks them into separate folders for each year and month.

  • Upload report as zip file. 

    When checked, it specifies that the report should be archived before uploading it by FTP.

Scheduled tasks

In this section, you can create a new scheduled task to generate your report automatically.

Just click on the New button and follow the Scheduler Wizard steps. If you already have scheduled tasks previously created, you can also add this report to one of them. Only the tasks that are related to your current project will be displayed in this list.

  • Status.  This column shows you the status for each scheduled task included in this list. If it is marked as Enabled, the task should run on the scheduled date. If it is Disabled, the task will not be started. You need to enable it first in order to run.

  • Generate Report.  In this column you can see which scheduled tasks will generate your report. If you want to add the report to an existing scheduled task, just select the related checkbox and your report will be automatically added to that task.

  • Type.  This column indicates the type of each scheduled task. It can be of type Update, when the task updates your projects and then may generate reports, or of type Generate, when the task only generates reports.

  • Kind.  This column shows you what kind of scheduled task may generate your report. Tasks can be Simple, created for your current project, or Multiple, created for more projects in the application.

  • Projects.  In this column, you can see the name of the project, or the name of the projects list for which the scheduled task is created.

  • Start Date.  This column shows you the start date for each scheduled task included in the list.

  • Time.  Here, you can see the time at which each task is scheduled to start.

  • Repeat.  This column shows you how often the scheduled tasks will run.

  • Next Run Date.  In this column, you can see the next date your tasks are scheduled to run.