 | Advanced Web Ranking User Guide |
 | To create a new report start the report wizard by clicking on this icon from the toolbar, or by selecting the [Edit Reports]->[New Report] menu. The report wizard will help you customize the report to your own needs. |
The first step of the wizard will ask you for the report type you are interested in. Here are all the available reports that you can choose from:
The Current Rank report shows you the current position of your website compared to your competition.
The Top Sites report shows you the position of all websites exactly as they are displayed in the search engine results.
Overview .
This report shows an overview of all keywords and search engines in one table for a quick comparison.
The Search Engine Rank report shows the position of your website for each search engine.
The Keyword Rank report shows the position of your website for each keyword.
The second step of the wizard allows you to choose the input options, such as the date the report will use to report on, and what search engines, keywords and websites you wish to report on:
Below, you can find a description for each option you can change in this step:
Date.
Specifies the day whose data will be used to generate the report.
Show changes compared to a previous day.
When this setting is enabled, you can select the day you wish to compare the current results with from the drop-down list. The differences between the selected days (the report day and the previous day) are displayed to the right of the current position in the report.
Make reports available in all projects (global template).
The report templates are usually defined per project. However by checking this option, you can create a global template, that you can access from all projects. A global template cannot have custom input data (search engines, keywords and websites) due to the fact that each project has a different set of this data. So when you generate a report from a global template, all the input data from the current project will be used. If you want to customize the input data, you need to create a normal template by duplicating an existing template.
Include all search engines.
When this setting is enabled, all the search engines from your project will be included in the report. If you wish to exclude some of the search engines, just uncheck this option and click on the Select button to choose the exact search engines you are interested in.
Include all keywords.
When this setting is enabled, all the keywords from your project will be included in the report. If you wish to exclude some of the keywords, just uncheck this option and click on the Select button to choose the exact keywords you are interested in.
Include all websites.
When this setting is enabled, all the websites from your project will be included in the report. If you wish to exclude some of the websites, just uncheck this option and click on the Select button to choose the exact websites you are interested in.
The third step of the wizard allows you to choose the output options, such as the report file format and its layout. You can also apply filters from here or sorting the data using several criteria:
Below, you can find a description for each option you can change in this step:
Format.
Specifies the file format for the report. You can create the report in the following formats: PDF, Excel, HTML, CSV, Text, XML. When HTML is selected, the [Customize] button is enabled, which gives you access to the advanced customization options that will allow you to specify an XSL template to apply as a transformation when generating the HTML report. You can read more about this in the Customize HTML reports using XSL section.
Filter.
This option allows you to filter the report data by a certain criteria such as Changed, Moved Up, Moved Down, etc.
Highlight data.
If this option is checked you can select which items will be highlighted in your reports.
Order by.
This option allows you to ordered the report data by search engine or by keywords.
Search Engines.
This option allows you to order the search engines ascending or descending.
Keywords.
This option allows you to order the keywords ascending, descending or show them in the same way they are ordered in the project settings dialog.
Websites.
This option allows you to order the websites ascending, descending or show them in the same way they are ordered in the project settings dialog.
Use header and footer template.
This option allows you to add a custom header and footer to your report by selecting the template from the drop-down list. You can create a new template or edit the selected one by pressing the [Setup...] button. Read more about this in the Header and Footer chapter.
Insert chart.
This option allows you to display the charts in your reports. You can access advanced properties for charts by pressing on the [Setup...] button.
Show all columns.
This option (when unchecked) allows you to show only some of the columns of a report.
Color websites and keywords.
If this option is checked, the websites and keywords will appear colored in the reports, with the colors assigned to them from the project settings dialog.
Show number of results (competition).
If this option is checked each keyword will be followed by a number which is the actual number of results returned by a search engine for that specified keyword. This number tells you how much competition there is for that keyword.
Show legend.
If this option is checked the report will contain a legend which explains what all the icons in the report mean.
The fourth step of the wizard allows you to choose the destination of your report. Here you can specify if you want to send the report by email or if you want to upload it to your website via FTP.
Below, you can find a description for each option you can change in this step:
Report title.
Specifies the title that will appear at the top of the report.
Description.
This button will open a dialog allowing you to give a more detailed description to the report. This description appears when you hover your mouse pointer over a report in the application menus or when you look at the report summary information in the [Edit Reports] -> [Manage Reports] dialog.
Report name.
Specifies the file name where the report will be saved.
Use default name.
This option changes the file name have to the default value that is made of the template name and the project name.
Append date.
This option appends the input date to the report file name. This is the day whose data will be used to generate the report and it was specified in the second step of the wizard.
Save to folder.
Use this option to save the report to a folder. You can change the default location of this folder using the [Select] button.
Create separate folders for report type, year and month.
By enabling this option your reports will be saved in a subfolder whose name will be made from the name of the project, the name of the report and the date broken down into year, month and day. This directory structure is useful when you create many reports for different projects and you wish to find them easily when needed.
Send report by email.
Allows you to send the report to one or more email addresses. Read more about this in the Email Settings section.
Upload report to FTP server.
Allows you to upload the report to your website using FTP. Read more about this in the FTP Settings section.
Generate report after each update.
If checked, the report will be generated each time the project is updated.
Preview report after it is generated.
If checked, the report will be opened for preview after it is generated.
This step of the wizard is optional and appears only when you select the "Send report by email" option. It allows you to specify the email addresses where you want the report to be sent.
Below, you can find a description for each option you can change in this step:
Address book.
Opens the Address Book dialog where you can manage your contacts.
Send report as zip attachment.
When checked, it specifies that the report should be archived before sending it by email.
Notify on upload.
When checked, the application will send an email to the chosen addresses to confirm that the report was uploaded by FTP.
Ask for confirmation.
Specifies whether the user needs to confirm the sending of the report by email before it is sent.
This step of the wizard is optional and appears only when you select the "Upload report to FTP server" option. It allows you to specify the FTP server where you want the report to be uploaded.
Below, you can find a description for each option you can change in this step:
FTP Profiles.
Opens the FTP Profiles dialog where you can where you can manage your FTP servers.
Upload report as zip file.
When checked, it specifies that the report should be archived before uploading it by FTP.
This is the final step of the wizard and it shows you an overview of all the settings used to create the report and allows you to set the deployment options for your report.
Below, you can find a description for each option you can change in this step:
Generate report immediately.
If checked, the report will be generated when you press Finish to close the wizard. This is not a persistent setting.