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| User Guide |
The Keyword analysis tool is useful for finding out various keywords related information like keyword density, occurrences in the page, occurrences in the anchor text and the word count of each phrase found. Before seeing any results you should analyze your websites. To do that you need to press the "Analyze websites" button from the upper region of the report
Pressing the down arrow button next to the "Analyze websites" button will show an update context menu with the following options:
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Analyze all websites. This will start an update of the current day for all the websites in the project.
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Import history for all websites from WayBackInTimeMachine. This will start an update for all the websites in the project that will import from WayBackInTimeMachine all the available change dates.
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Analyze selected websites. This will start an update of the current day for the websites selected in both left side input panels.
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Import history for the selected websites from WayBackInTimeMachine. This will start an update for the selected websites from both left side input panels that will import from WayBackInTimeMachine all the available change dates.
This panel contains two sections for each selected URL. In the upper section you will see an analysis of the general URL information. The information presented here contains the URL title, IP address, parent domain, page size and a meta information analysis. The lower section displays the words and phrases found in the page text along with the time they occurred in the text, anchors and their densities
The Keyword Analysis tool has two ways of displaying the analysis data. The first is a side by side comparison of two different web pages. To do that, select two different web pages in the left side input panels.
The second way is to compare two different analysis dates of the same domain. In this mode the Keyword Analysis tool will display the differences between the two selected days.
The Keyword Analysis tool allows you to set up various parsing parameters. You can set these parameters by pressing the Options button.
In the Options panel you can specify the maximum number of words in a phrase. You can also specify the maximum and minimum density percent that will determine the coloring of the density column.
Definitions
Occurrences. Represents the number of times a keyword is present in the selected page.
Density. The density represents the appearance percent of a keyword or phrase compared with the total number of words present on that web page. So if a word appears 10 times in the page and the page contains 100 words, the density is 10%. The same goes for phrases(groups of words). If a phrase appears 10 times and contains 3 words, the words appear 30 times, and if the page contains 100 words, the density of the 3 words phrase is 30%.
Prominence. The prominence represents how well a keyword or phrase is placed in a sentence. If a keyword is the first word in a sentence, it has 100% prominence. If the keyword is in the middle of the sentence then it has 50% prominence and if it is the last it has 0% prominence. In the case a keyword appears two times in the same sentence, then the prominence is the average of those two occurrences. For example, if the keyword appears first and last in the sentence, then the prominence is (100% + 0%)/2 = 50%.
What text is considered for Keyword Analysis
Entire text. The Entire text view displays as keywords and phrases, the content of title tag, meta description and keywords tags, anchor tags, ALT tags, H tags and body copy.
Title. The title tag is extracted from the web page and it's content is displayed as keywords and phrases.
Links. The anchor tags are extracted from the web page and their contents is displayed as keywords and phrases.
Img ALTs. The ALTs attributes are extracted from the img tags and their contents is displayed as keywords and phrases.
Meta keywords/description. The content attribute of the meta tag with the attribute name equal to keywords/description is extracted, and it's content is displayed as keywords and phrases.
Headings. The H tags are extracted from the web page and their contents are displayed as keywords and phrases.
This view displays an overview of the changes made to specific pages of your website or your competitors websites.
The Keyword Analysis Overview lets you select what changes you want to be displayed in the report, being them for the entire text, changes made for the title, link, Img ALTs meta information or headings.