The Visibility report gives you an overview of the visibility of your website in the search engines. On the top section of the application, you have the three entities that you can select as input: Websites, Search Engines and Keywords. Also, you have several criteria for comparison between the websites available in your project, which contain data according to the selection from the top side.
The Visibility report contains two views: Date Comparison and Evolution in Time.
The Date Comparison view shows the information in a matrix with the websites as lines and the summary data as columns. You can switch the columns and lines by selecting [Compare Websites] or [Compare Metrics].
Date Comparison > Compare Websites
The [Compare Websites] view lets you display visibility information about your website and your competitors websites. You can sort the information by website and see in this way how your visibility compares with the one of your competitors.
Date Comparison > Compare Metrics
The [Compare Metrics] view lets you sort the data by the metrics used in the Visibility report.
The following filters can be applied to the [Date Comparison] views in the Visibility report:
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Changed.
This filters shows only websites that have non zero values in the following columns: Moved Up, Moved Down, Added and Dropped.
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Ranked.
This filters shows only websites that have non zero values in the Ranked column.
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Not Ranked.
This filters shows only websites that have non zero values in the Not Ranked column.
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Moved Up.
This filters shows only websites that have non zero values in the Moved Up column.
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Moved Down.
This filters shows only websites that have non zero values in the Moved Down column.
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Added.
This filters shows only websites that have non zero values in the Added column.
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Dropped.
This filters shows only websites that have non zero values in the Dropped column.
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First Place.
This filters shows only websites that have non zero values in the First Place column.
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In Top 3. This filters shows only websites that have non zero values in the In Top 3 column.
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In Top 5.
This filters shows only websites that have non zero values in the In Top 5 column.
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In Top 10.
This filters shows only websites that have non zero values in the In Top 10 column.
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In Top 20.
This filters shows only websites that have non zero values in the In Top 20 column.
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In Top 30.
This filters shows only websites that have non zero values in the In Top 30 column.
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Colored.
This filters shows only websites that have a color assigned to them.
The Evolution in Time displays a comparison in a selected period of time for a certain criteria, with one line for each selected website. The comparison criteria can be selected from the [Visibility Score] drop down box above the chart.
Evolution in Time > Global
The [Global] view of the [Visibility > Evolution in Time] report displays the visibility of your selected websites over time. The visibility is calculated for all search engines. This means that the higher you rank in multiple search engines, the higher the visibility score for your website will be.
Evolution in Time > Search Engines
On the other hand the [Search Engines] view of the [Visibility > Evolution in Time] report displays the visibility of your selected websites over time for individual search engines. The visibility is calculated only for the search engines you select from the top section of the application window.
With this view you have the freedom of selecting which search engines and websites you want the visibility to be calculated for.
Evolution in Time > Keywords
The [Keywords] view of the [Visibility > Evolution in Time] report shows a chart with the visibility of your selected websites over time, for individual keywords. The visibility is calculated only for the keywords you select from the top input section of the application window.
With this view you have the chance to choose which keywords and websites you want the visibility to be calculated for.
Here are the comparison criteria available in the Visibility report from the [Visibility] inputs section:
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Visibility Score.
The visibility score is the sum of all visibility points for each keyword based on their position and is calculated for each website for the selected search engines and keywords. The exact calculation is explained in detail below.
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Visibility Percent.
The visibility percent is the visibility score divided by the number of total points given by the selected search engines. See the Visibility Score section below for an example.
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First Place.
This criteria shows the number of first place rankings for each website for the selected search engines and keywords.
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In Top 3. This filters shows only websites that have non zero values in the In Top 3 column.
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In Top 5.
This criteria shows the number of top 5 rankings for each website for the selected search engines and keywords.
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In Top 10.
This criteria shows the number of top 10 rankings for each website for the selected search engines and keywords.
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In Top 20.
This criteria shows the number of top 20 rankings for each website for the selected search engines and keywords.
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In Top 30.
This criteria shows the number of top 30 rankings for each website for the selected search engines and keywords.
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Ranked.
This criteria shows the number keywords that are ranked for each website for the selected search engines and keywords.
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Not Ranked.
This criteria shows the number keywords that were not found within the search depth for each website for the selected search engine and keywords.
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Site Rank.
The site rank is a number that tells how well a website is ranked, and is calculated by a formula for the selected search engine and keywords. The exact calculation is explained in detail in the Site Rank paragraph below.
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Average Site Rank.
The average site rank is the site rank divided by the number search engines multiplied by the number of keywords. See the Site Rank section below for an example.
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Gain/Loss.
The aggregate information about the changes in all keywords that have changed. For example, if you have one keyword that went up 5 positions, one that went up 2 positions and one that went down 4 positions, the Gain/Loss attribute would display up 1 position because there were 2 keywords that went up and only one that went down.
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Net Gain/Loss.
The same information as Gain/Loss, but it counts the number of positions that the keyword went up or down instead. So for the example above, you would have a Net Gain/Loss of +3. The calculation is: 5 + 2 - 4 = 3
To calculate the visibility score, we first assign a number of points to each of the first 30 positions, as follows:
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Position 1 = 30 points
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Position 2 = 29 points
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..................................
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Position 30 = 1 point
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Positions below 30 have 0 points.
The visibility score is the sum of the points given to an URL by each search engine. The visibility percentage is given by the sum of visibility scores from all the search engines divided by the maximum number of points that the search engines can provide.
Example: 3 search engines give 3x30=90 points. If you have an URL that has the following positions:
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Search engine 1: Position 1 = 30 points
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Search engine 2: Position 10 = 21 points
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Search engine 3: Position 32 = 0 points
The visibility score is 51 points. The visibility percentage is 51/90 = 0.5666 = 56.66% which approximates to 57%.
The Site Rank is calculated using the following formula:
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The Keyword Priority can be set from the [Project] -> [Keywords] menu. You can set your own keyword priorities from 1 to 10 for example, with 10 being the most important keyword.
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The Maximum Priority is the maximum value taken from all the keyword priorities.
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The Search Depth is the number of search results that Advanced Web Ranking is downloading for each keyword. This value can be changed from the [Settings] -> [Performance] -> [General performance settings] menu and it can also be overwritten in the [Project] -> [ Settings] -> [Preferences] menu.
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Position is the actual position of the keyword in the respective search engine results.
You can sort any column in the report by clicking on the corresponding column header. This will sort the items in that column ascending or descending.
In the Compare Websites view of the Date Comparison - Visibility report you can also double click on a line. This will change the order of the columns to match the ascending or descending order of the selected criteria.