 | Advanced Web Ranking User Guide |
The Visibility report gives you an overview of the visibility of your website in the search engines. On the left side, you have the three entities that you can select as input: Websites, Search Engines and Keywords. On the right side, you have several criteria for comparison between the websites available in your project, which contain data according to the selection from the left side.
The Visibility report contains a table view, and a chart. The table view shows the information in a matrix with the websites as lines and the summary data as columns. You can switch the columns and lines using the toolbar icons above the report.
You can select which items you wish to see from the Select Items button on the toolbar. The dialog that appears will also allow you to change the order in which the items will appear.
The chart displays a comparison in time for a certain criteria, with one line for each selected website. The comparison criteria can be selected from the Display drop down box above the chart.
Here are the comparison criteria available in the Visibility report:
First Result.
This criteria shows the number of first place rankings for each website for the selected search engines and keywords.
In Top 5.
This criteria shows the number of top 5 rankings for each website for the selected search engines and keywords.
In Top 10.
This criteria shows the number of top 10 rankings for each website for the selected search engines and keywords.
In Top 20.
This criteria shows the number of top 20 rankings for each website for the selected search engines and keywords.
In Top 30.
This criteria shows the number of top 30 rankings for each website for the selected search engines and keywords.
Ranked.
This criteria shows the number keywords that are ranked for each website for the selected search engines and keywords.
Not Ranked.
This criteria shows the number keywords that were not found within the search depth for each website for the selected search engine and keywords.
Moved Up.
This criteria shows the number keywords that have moved up for each website for the selected search engines and keywords.
Moved Down.
This criteria shows the number keywords that have moved down for each website for the selected search engines and keywords.
Not Changed.
This criteria shows the number keywords that have not changed since the last update for each website for the selected search engine and keywords.
Added.
This criteria shows the number of new keywords that have been found in the selected search depth since the last update for each website for the selected search engines and keywords.
Dropped.
This criteria shows the number of keywords that have been found in the selected search depth in the last update but have no longer been found in the current update. This criteria is displayed for each website for the selected search engines and keywords.
Visibility Score.
The visibility score is the sum of all visibility points for each keyword based on their position and is calculated for each website for the selected search engines and keywords. The exact calculation is explained in detail below.
Visibility Percent.
The visibility percent is the visibility score divided by the number of total points given by the selected search engines. See the Visibility Score section below for an example.
Site Rank.
The site rank is a number that tells how well a website is ranked, and is calculated by a formula for the selected search engine and keywords. The exact calculation is explained in detail in the Site Rank paragraph below.
Average Site Rank.
The average site rank is the site rank divided by the number search engines multiplied by the number of keywords. See the Site Rank section below for an example.
To calculate the visibility score, we first assign a number of points to each of the first 30 positions, as follows:
Position 1 = 30 points
Position 2 = 29 points
..................................
Position 30 = 1 point
Positions below 30 have 0 points.
The visibility score is the sum of the points given to an URL by each search engine. The visibility percentage is given by the sum of visibility scores from all the search engines divided by the maximum number of points that the search engines can provide.
Example: 3 search engines give 3x30=90 points. If you have an URL that has the following positions:
Search engine 1: Position 1 = 30 points
Search engine 2: Position 10 = 21 points
Search engine 3: Position 32 = 0 points
The visibility score is 51 points. The visibility percentage is 51/90 = 0.5666 = 56.66% which approximates to 57%.
The Site Rank is calculated using the following formula:
The Keyword Priority can be set from the Keywords tab in the Project Settings. You can set your own keyword priorities from 1 to 10 for example, with 10 being the most important keyword.
The Maximum Priority is the maximum value taken from all the keyword priorities.
The Search Depth is the number of search results that Advanced Web Ranking is downloading for each keyword. This value can be changed from the Global Preferences and it can also be overwritten in the Project Settings.
Position is the actual position of the keyword in the respective search engine results.
You can sort any column in the report by clicking on the corresponding column header. This will sort the items in that column ascending or descending.
In the Websites as Columns view of the Visibility report (the second toolbar item) you can also double click on a line. This will change the order of the columns to match the ascending or descending order of the selected criteria.
The following filters can be applied to the Visibility report:
Changed.
This filters shows only websites that have non zero values in the following columns: Moved Up, Moved Down, Added and Dropped.
Ranked.
This filters shows only websites that have non zero values in the Ranked column.
Not Ranked.
This filters shows only websites that have non zero values in the Not Ranked column.
Moved Up.
This filters shows only websites that have non zero values in the Moved Up column.
Moved Down.
This filters shows only websites that have non zero values in the Moved Down column.
Added.
This filters shows only websites that have non zero values in the Added column.
Dropped.
This filters shows only websites that have non zero values in the Dropped column.
First Result.
This filters shows only websites that have non zero values in the First Result column.
In Top 5.
This filters shows only websites that have non zero values in the In Top 5 column.
In Top 10.
This filters shows only websites that have non zero values in the In Top 10 column.
In Top 20.
This filters shows only websites that have non zero values in the In Top 20 column.
In Top 30.
This filters shows only websites that have non zero values in the In Top 30 column.
Colored.
This filters shows only websites that have a color assigned to them.