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The Overview report

The Overview report aggregates all the available information into one single report. As you already know, Advanced Web Ranking has three major entities that it deals with: Websites, Search Engines and Keywords. Because of this, the Overview report is also split into three parts, corresponding to each of these entities.

When one of the three entities is selected as input, the other two are presented as output. Example: If you select Websites as input, you will be presented with an Overview report that will contain Search Engines as columns and Keywords as lines. Add to this the ability to swap the columns and lines and you will have 6 Overview reports, which will be presented below.

You can switch between the three available inputs by selecting one from the drop down box above the input panel. To swap columns select one of the corresponding toolbar buttons inside the report, on the left side of the date drop down.

You can select multiple items in the input panel. This will allow you to compare the results between the selected inputs. In the report, a new column will be displayed that will contain the inputs you selected.

Overview Data and Icons

Each cell in the report displays a position depending on the selected input and report type. If there is a difference between the previous update and the current update, the cell will also contain information about what has changed. The change information is displayed as an icon placed to the right of the position. If you do not wish to see a comparison with a previous day, you can select "None" in the "Compare to" drop down box.

The change may contain the following items: "added", "dropped", "moved up" and "moved down". For the "moved up" and "moved down" changes, the number of places your URL has moved up or down is also displayed. A blue dash is displayed if there is no change (see the Not changed icon below).

The following icons may also appear in the Overview report:

Not updated - This icon appears when no data exists for this search engine and keyword combination in the database for the selected day.
Not found - This icon appears when the selected website could not be found in the search engine results within the selected search depth.
Not changed - This icon appears when there is no change between the previous date and the currently selected date.

Sorting and Selection

You can sort any column in the report by clicking on the corresponding column header. This will sort the items in that column ascending or descending. For Keywords, you have advanced sorting options in the Keywords tab of the Project Settings dialog. The Overview report will display the keywords in the same order they appear in the Project Settings dialog.

You can sort the data in each column by the number of changes. For this, instead of left clicking on the column header, right click on it. (Mac users should use Ctrl+Click instead.) A colored arrow will appear instead, with the following meanings:

  • A green arrow will sort the numbers ascending with the highest rise at the top and the highest fall at the bottom

  • A red arrow will show the numbers descending with the highest fall at the top and the highest rise at the bottom.

When selecting a row in the Overview Report, the item in the first column will become selected in the corresponding input panel for the entire project, triggering changes in the other reports of the application.

Each cell in the Overview report can lead you to the page in the search engine where that data was found. Simply double-click on the cell representing the position of your website on the selected search engine and a new browser window will open with the actual results from the search engine.

Filters

There are two types of filters available: filters that affect the first column of the table (which may contain websites, search engines or keywords) and filters that affect the other columns (which contain position data).

To apply a filter on the text of the first column use the Filter By box. If you don't see the filter box, you may need to enable it first using the third toolbar button. You can also use the filter hide/show button on the toolbar to quickly disable the filter without actually deleting the filter contents.

To apply a filter to the columns that contain position data, use the Display drop down. If a filter is applied and at least one item (on a column) matches the filter, then the entire line will be displayed, regardless if the data from the other columns match the filter or not. If you would rather not see the data that is not matched by the filter, you can check the "Show empty cells for filtered data in Overview reports" option in the Report Preferences section of the Global Preferences.

Gain/Loss

At the bottom of the Overview report you will find two lines of additional information: Gain/Loss and Net Gain/Loss. These two lines display an aggregate information about the changes in each of the columns of the report. For example, if you have one keyword that went up 5 positions, one that went up 2 positions and one that went down 4 positions, the Gain/Loss attribute, which is the sum of all the keywords that have changed, would display up 1 position because there were 2 keywords that went up and only one that went down.

The Net Gain/Loss is the same as Gain/Loss but it counts the number of positions that the keyword went up or down instead. So for the example above, you would have a Net Gain/Loss of +3. The calculation is: 5 + 2 - 4 = 3.

Websites Overview

This report is used to see how your keywords are ranked among the search engines. The report displays the position of your website for each search engines and keyword from your project.

Selecting multiple websites will allow you to compare your results with the results of your competitors.

1. Search Engines as columns and Keywords as lines

The Overview report with Websites as input, Search Engines as columns and Keywords as lines.

2. Search Engines as lines and Keywords as columns

This report is similar to the Overview report above but with the columns and lines swapped. It is most useful in case your project contains many search engines and only a few keywords.

The Overview report with Websites as input, Keywords as columns and Search Engines as lines.

Search Engines Overview

This report is used to see how your website is ranked compared to your competition in the selected search engine. The report displays the position of your website for each keyword in the selected search engine.

Selecting multiple search engines will allow you to compare your results among the selected search engines.

1. Websites as columns and Keywords as lines

The Overview report with Search Engines as input, Websites as columns and Keywords as lines.

2. Websites as lines and Keywords as columns

This report is similar to the Overview report above but with the columns and lines swapped. It is most useful in case your project contains many websites and only a few keywords.

The Overview report with Search Engines as input, Keywords as columns and Websites as lines.

Keywords Overview

This report is used to see how your website is ranked compared to your competition for the selected keyword. The report displays the position of your website in each search engine for the selected keyword.

Selecting multiple keywords will allow you to compare the results between the selected keywords.

1. Websites as columns and Search Engines as lines

The Overview report with Keywords as input, Websites as columns and Search Engines as lines.

2. Websites as lines and Search Engines as columns

This report is similar to the Overview report above but with the columns and lines swapped. It is most useful in case your project contains many websites and only a few search engines.

The Overview report with Keywords as input, Search Engines as columns and Websites as lines.

Overview Report Filters

The "Display" drop-down list box in the top left corner of the Overview Report allows you to filter the data by using the criteria you are interested in. This option can be either enabled or disabled from the [Filters] toolbar button. The following filters are available:

  • All items. 

    Displays everything, every URL and change available.

  • Changed. 

    Only displays the Websites that have changed their rankings. This filter also includes Websites that have been added or dropped.

  • Ranked. 

    Displays only Websites that are ranked. The ones that are not found will be omitted.

  • Not Ranked. 

    This is the reverse of the Ranked filter: displays only Websites that are not ranked. The ones that are found and ranked will be omitted.

  • Moved Up. 

    Displays only the Websites that have moved up the ranks. The ones that have moved down, maintained their position, or have no been found, are omitted.

  • Moved Down. 

    Displays only the Websites that have moved down the ranks. The ones that have moved up, maintained their position, or have not been found, are omitted.

  • Added. 

    Displays the Websites that have been found in this update for the first time. The ones that were present in the previous update are omitted.

  • Dropped. 

    Displays the Websites that have not found in this update anymore, although they were present in the previous update.

  • In Top NN (10 - 100). 

    Displays everything, every URL and change available, but only for the Websites ranked in the top NN positions. This is effectively the "All items" filter restricted to the first NN positions.

  • Colored. 

    Displays only the Websites that have been assigned a color. All the Websites with the default color (black) are omitted.

A filter is available in the top of the Overview report. Type one of the active keywords of the project in the filter box and the chart will display only the line for the specified keyword. This option can be either enabled or disabled from the [Filters] toolbar button.

[Note]Note

Additionally you can filter keywords by selecting the ones included into a specific keyword category.