There are four available views for the Keyword Rankings report: the Evolution in Time view, Date Comparison, Keyword Categories and the Multiple Dates Comparison view. You can switch views from the drop down list, next to the report selection:
This chart will contain information about the rank evolution of the selected URL and its derivations, on the selected search engine, with all the active keywords in your project. In this way, you can see how well your URL is ranked for each keyword.
In the Evolution in Time view, position is represented on the vertical axis, while time is represented on the horizontal one.
The Legend at the bottom of the chart allows you to better understand the information depicted in the chart. You can easily adjust the legend's dimensions. Just click on its upper margin and drag with your mouse. Then you can scroll through it to see the needed information.
 | A filter is available in the top right corner of the Evolution in Time view. Type one of the active keywords of the project in the filter box and the chart will display only the line for the specified keyword. |
This report allows you to choose a time range for the data that is displayed in the chart. There are 6 choices available:
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7 Days
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Last month
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Last three months
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Last six months
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Last 12 Months
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All Data
For this report you can also choose the Position Range for the data that is displayed in the chart. There are 11 choices available:
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All Data
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1 to 10
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1 to 20
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1 to 30
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1 to 40
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1 to 50
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1 to 60
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1 to 70
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1 to 80
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1 to 90
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1 to 100
A context menu is available for the chart through the "Settings" button at the top right corner of the chart area, with the following options:
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Show/Hide Page Markers.
Shows or hides the chart's visual markers. These markers help you visualize the position of your website within each search engine result page.
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Page Markers Settings...
Opens a new dialog box which allows you to set the range, the color and the transparency of the Page Markers.
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Manage Notes. Through this option you can add, remove or edit the notes available for your charts. Each note can be made global and thus be available for all websites, keywords and search engines, or it can have set a priority status such as: Normal, Important or To do.
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Add Notes. Opens the notes dialog which will let you to add notes on a specific date for future references.
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Hide Chart Notes. Hides the notes present on the chart.
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Export to CSV...
Allows you to export the rank evolution data to CSV format.
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Save As.
Saves the chart view into a .png file. Note that the png will contain only the current view of the chart (so be sure to save the right section of your chart).
This is a tabular report presenting the rank information for all the keywords in your project. This information reflects the selected search engine-URL combination. The report contains the following columns:
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Keywords.
This column contains all the keywords in your project. Some keywords are duplicated to match the various derivations of the selected URL which have been found for that keyword, on the selected search engine.
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URL.
This column shows the selected URL and its derivations.
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Position.
This column contains the position on which each URL was found for the selected Search Engine and Keywords.
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Previous.
This column contains the position on which each URL was found at the previous update.
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Change.
With the help of icons, this column shows the changes that took place between previous positions and actual positions: moved up "x" places, moved down "x" places, no change, no ranking, added, dropped.
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Page.
This column contains the search page on which each URL was found.
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Best.
This is the best position each URL has had over time.
The Keyword Rankings Report is tied to a date: the date when the project was updated. That means that the report will display (for each URL in the given Search Engine/Keywords combination), the Position, Previous Positions, Change, Page, Best Position - all for the date when the update took place.
When a new update is executed, you can still access the old data by going back to a previous date (when the update was done). The Calendar from the top of the Keyword Rankings Report allows you to select the date for which the report is generated.
The "Filters" drop-down list box in the top left corner of the Keyword Rankings Report allows you to filter the data by using the criteria you are interested in. This option can be either enabled or disabled from the [Filters] toolbar button. The following filters are available:
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All items.
Displays everything, every URL and change available.
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Changed.
Only displays the Websites that have changed their rankings. This filter also includes Websites that have been added or dropped.
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Ranked.
Displays only Websites that are ranked. The ones that are not found will be omitted.
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Not Ranked.
This is the reverse of the Ranked filter: displays only Websites that are not ranked. The ones that are found and ranked will be omitted.
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Moved Up.
Displays only the Websites that have moved up the rankings. The ones that have moved down, maintained their position, or have no been found, are omitted.
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Moved Down.
Displays only the Websites that have moved down the rankings. The ones that have moved up, maintained their position, or have not been found, are omitted.
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Added.
Displays the Websites that have been found in this update for the first time. The ones that were present in the previous update are omitted.
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Dropped.
Displays the Websites that have not found in this update anymore, although they were present in the previous update.
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In Top NN (10 - 100).
Displays everything, every URL and change available, but only for the Websites ranked in the top NN positions. This is effectively the "All items" filter restricted to the first NN positions.
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Colored.
Displays only the Websites that have been assigned a color. All the Websites with the default color (black) are omitted.
This is also a tabular report presenting the rankings for all keywords grouped per keyword categories. Thus, it is much easier to analyze your website rankings and get insights, when you have deal with a great number of keywords.
The report contains the following columns:
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Keywords. This column contains all the keywords in your project. Some keywords are duplicated to match the various derivations of the selected URL which have been found for that keyword, on the selected search engine.
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Website. This column shows the selected URLs and their derivations.
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Position. This column contains the position on which each URL was found for the selected Keywords in Search Engine.
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Previous. This column contains the position on which each URL was found at the previous update.
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Change. With the help of icons, this column shows the changes that took place between previous positions and actual positions: moved up "x" places, moved down "x" places, no change, no ranking, added, dropped.
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Page. This column contains the search engine page on which each URL was found.
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Best. This is the best position each URL has had over time. If you right-click on this column (option-click on Mac OS X), a popup menu will appear showing the most recent date the URL was in this position, and if you select it, the application will refresh the view with the information recorded on that day.
The Category Data displays the relevant data for each keyword in any Search Engine/Website combination for the date when the latest update took place, compared to a previous date. The change information is displayed as an icon placed to the right of the position.
If you do not wish to see a comparison with a previous day, you can choose "No selection" in the "Compare to" drop down box from the date panel.
The "Filters" drop-down list box on the title bar allows you to filter the data by using the criteria you are interested in predefined filters, or in filters that you created. This option can be either enabled or disabled from the Filters button. The following filters are available:
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All items.
Displays everything, every URL and change available.
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Changed.
Only displays the Websites that have changed their rankings. This filter also includes Websites that have been added or dropped.
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Ranked.
Displays only Websites that are ranked. The ones that are not found will be omitted.
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Not Ranked.
This is the reverse of the Ranked filter: displays only Websites that are not ranked. The ones that are found and ranked will be omitted.
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Moved Up.
Displays only the Websites that have moved up the rankings. The ones that have moved down, maintained their position, or have no been found, are omitted.
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Moved Down.
Displays only the Websites that have moved down the rankings. The ones that have moved up, maintained their position, or have not been found, are omitted.
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Added.
Displays the Websites that have been found in this update for the first time. The ones that were present in the previous update are omitted.
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Dropped.
Displays the Websites that have not found in this update anymore, although they were present in the previous update.
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In Top NN (10 - 100).
Displays everything, every URL and change available, but only for the Websites ranked in the top NN positions. This is effectively the "All items" filter restricted to the first NN positions.
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Top 20 Up/Down. Displays only the Websites that have changed their position Up or Down, according to the selected filter, and that are still ranking in the first 20 positions.
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Moved More 5 Up. Displays the Websites that have increased their rankings since the last update with at least five positions.
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Colored.
Displays only the Websites that have been assigned a color. All the Websites with the default color (black) are omitted.
The Multiple Dates Comparison view allows you to select multiple update dates and show them in the Keyword Rankings report, both in the user interface and in printable reports, in any file format you need.
To compare multiple dates, you need to select a predefined template or create a new one.
To see predefined templates or create new ones go to the [Options] menu and select Manage multiple dates templates. In this view you can create new templates or select the template you have created from the [Select] template drop-down list. You can modify, rename or remove existing templates.
Select [Add] to create a new template and from the new window, select your desired settings for the new template. For a number of Updates, Weeks or Months, you can select the Last period, First period or select custom updates. If you select Weeks or Months, you have the possibility to choose the Best, Average, Lowest rankings or All days(this option will include all the updates ).
The Custom option allows you to manually select from a list with all the available results, the ones you want to include in the Multiple Dates Comparison template.
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| A filter is available in the top of the Multiple Dates Comparison view. Type one of the active keywords of the project in the filter box and the chart will display only the line for the specified keyword. This option can be either enabled or disabled from the [Filters] toolbar button. |