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The Keywords Rank report
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The Keywords Rank report

There are two available views for the Keywords Rank report: the Data view and the Chart view. You can switch views from the following toolbar buttons:

Report Data view

This is a tabular report presenting the rank information for all the keywords in your project. This information reflects the selected search engine-URL combination. The report contains the following columns:

  • Keywords. 

    This column contains all the keywords in your project. Some keywords are duplicated to match the various derivations of the selected URL which have been found for that keyword, on the selected search engine.

  • URL. 

    This column shows the selected URL and its derivations.

  • Position. 

    This column contains the position on which each URL was found for the selected Search Engine and Keywords.

  • Previous. 

    This column contains the position on which each URL was found at the previous update.

  • Change. 

    With the help of icons, this column shows the changes that took place between previous positions and actual positions: moved up "x" places, moved down "x" places, no change, no ranking, added, dropped.

  • Page. 

    This column contains the search page on which each URL was found.

  • Best. 

    This is the best position each URL has had over time. If you right-click on this column (option-click on Mac OS X), a popup menu will appear showing the most recent date the URL was in this position, and if you select it, the application will refresh the view with the information recorded on that day.

The Keywords Rank Report is tied to a date: the date when the project was updated. That means that the report will display (for each URL in the given Search Engine/Keywords combination), the Position, Previous Positions, Change, Page, Best Position - all for the date when the update took place.

When a new update is executed, you can still access the old data by going back to a previous date (when the update was done). The "Date" drop-down list box in the top right corner of the Keywords Rank Report allows you to select the date for which the report is generated.

The "Display" drop-down list box in the top left corner of the Keywords Rank Report allows you to filter the data by using the criteria you are interested in. This option can be either enabled or disabled from the [Filters] toolbar button. The following filters are available:

  • All items. 

    Displays everything, every URL and change available.

  • Changed. 

    Only displays the Websites that have changed their rankings. This filter also includes Websites that have been added or dropped.

  • Ranked. 

    Displays only Websites that are ranked. The ones that are not found will be omitted.

  • Not Ranked. 

    This is the reverse of the Ranked filter: displays only Websites that are not ranked. The ones that are found and ranked will be omitted.

  • Moved Up. 

    Displays only the Websites that have moved up the ranks. The ones that have moved down, maintained their position, or have no been found, are omitted.

  • Moved Down. 

    Displays only the Websites that have moved down the ranks. The ones that have moved up, maintained their position, or have not been found, are omitted.

  • Added. 

    Displays the Websites that have been found in this update for the first time. The ones that were present in the previous update are omitted.

  • Dropped. 

    Displays the Websites that have not found in this update anymore, although they were present in the previous update.

  • In Top NN (10 - 100). 

    Displays everything, every URL and change available, but only for the Websites ranked in the top NN positions. This is effectively the "All items" filter restricted to the first NN positions.

  • Colored. 

    Displays only the Websites that have been assigned a color. All the Websites with the default color (black) are omitted.

You can filter both Websites and Keywords in the Data view by the criteria you are interested in from the "Filter" option. This option can be either enabled or disabled from the [Filters] toolbar button, along with the "Display" option above mentioned.

[Note]Note

Additionally you can filter keywords by selecting the ones included into a specific keyword category.

The "Compare to" dropdown allows you to select which update to compare data with.

Chart view

This chart will contain information about the rank evolution of the selected URL and its derivations, on the selected search engine, with all the active keywords in your project. In this way, you can see how well your URL is ranked for each keyword.

In the Chart view, position is represented on the vertical axis, while time is represented on the horizontal one.

The Legend at the bottom of the chart allows you to better understand the information depicted in the chart. You can easily adjust the legend's dimensions. Just click on its upper margin and drag with your mouse. Then you can scroll through it to see the needed information.

Note that in the Keywords Chart view there is a line for each active keyword in your project, but only the line for the selected keyword is thickened.

A filter is available in the top left corner of the Chart view. Type one of the active keywords of the project in the filter box and the chart will display only the line for the specified keyword. This option can be either enabled or disabled from the [Filters] toolbar button.

[Note]Note

Additionally you can filter keywords by selecting the ones included into a specific keyword category.

This report allows you to choose a time range for the data that is displayed in the chart. There are 7 choices available:

  • All Data

  • Last week

  • Last month

  • Last three months

  • Last six months

  • Last year

  • Custom range - can be set from the Time Range dialog box.

For this report you can also choose the Position Range for the data that is displayed in the chart. There are 7 choices available:

  • All Data

  • 1 to 10

  • 1 to 20

  • 1 to 30

  • 1 to 40

  • 1 to 50

  • 1 to 100

  • Custom Range - can be set from the Position Range dialog box.

A context menu is available for the chart, with the following options:

  • Save As. 

    Saves the chart view into a .png file. Note that the png will contain only the current view of the chart (so be sure to save the right section of your chart).

  • Export to CSV... 

    Allows you to export the rank evolution data to CSV format.

  • Print. 

    Allows you to print the chart view.

  • Zoom In . 

    You can magnify the chart view on both axes. The area that will be zoomed in has its center in the point where you click with your mouse.

    If you want to magnify only a certain area, click with the left button of your mouse to specify the top left point and drag it to select the desired area.

  • Zoom Out . 

    You can decrease the chart view on both axes. The area that will be zoomed out has its center in the point where you click with your mouse.

  • Show All Data. 

    Redraws the chart so it fits all the data into the view. The same effect can be achieved by double-clicking on the chart, or by drag and dropping with your mouse from a lower position to a higher one.

  • Show/Hide Page Markers. 

    Shows or hides the chart's visual markers. These markers help you visualize the position of your website within each search engine result page.

  • Page Markers Settings... 

    Opens a new dialog box which allows you to set the range, the color and the transparency of the Page Markers.

Multiple Dates view

The Multiple Dates view allows you to select multiple update dates and show them in the Keyword Rank report, both in the user interface and in printable reports, in any file format you need.

To compare multiple dates, you need to select a predefined template or create a new one.

To see predefined templates or create new ones go to the [Options] menu and select Manage multiple dates templates. In this view you can create new templates or select the template you have created from the [Select] template drop-down list. You can modify, rename or remove existing templates.

Select [Add] to create a new template and from the new window, select your desired settings for the new template. For a number of Updates, Weeks or Months, you can select the Last period, First period or select custom updates. If you select Weeks or Months, you have the possibility to choose the Best, Average, Lowest rankings or All days(this option will include all the updates ).

The Custom option allows you to manually select from a list with all the available results, the ones you want to include in the Multiple dates template.

A filter is available in the top of the Multiple Dates view. Type one of the active keywords of the project in the filter box and the chart will display only the line for the specified keyword. This option can be either enabled or disabled from the [Filters] toolbar button.

[Note]Note

Additionally you can filter keywords by selecting the ones included into a specific keyword category.

Multiple Dates in printable reports

If you want to include Multiple Dates in printable reports, you can do this by following the steps outlined below:

  • Select from the [Edit Reports] menu the report you want to generate (Current Rank, Keyword Rank or Search Engine Rank).

  • On the first step of the report template wizard, [Report Input], select your preferred Multiple Dates template from the [Date] drop-down list.

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