User Guide

Chapter 8. Interactive Reports

Advanced Web Ranking presents the information gathered from search engines in a set of interactive, easy to use reports. Each report can be viewed by clicking on the corresponding view in the top panel of the [Rankings] section.

There are six types of tabular reports: Website Rankings, Keyword Rankings, Search Engine Rankings, Top Sites, Overview and Visibility. For five of the six types of interactive reports (Website Rankings, Keyword Rankings, Search Engine Rankings and Overview) a graphical rank evolution chart is available.

In the tabular reports, you can sort the table rows by clicking on the column headers or you can reorder and customize the columns using the button at the top left corner of the table area.

All reports will use the color assigned to each URL when presenting their information. An empty report usually means that there is no data available for the selected Search Engine and Keywords. You should do an update to gather some data.

The Website Rankings report

There are two available views for the Website Rankings report: the [Date Comparison] view and the [Multiple Dates Comparison] view. You can switch views from the drop down list, next to the report selection:

Date Comparison

This is a tabular report presenting the website rankings information for the Websites you are interested in. For each URL, the following information is available in the corresponding column:

  • Website. 

    This is the actual URL. The protocol field will be omitted for HTTP Websites.

  • Position. 

    This is the position on which the URL was found for the selected Search Engine and Keywords.

  • Previous. 

    This is the position on which the URL was found at the previous update.

  • Change. 

    With the help of icons, this column shows the changes that took place between previous positions and actual positions: moved up "x" places, moved down "x" places, no change, no ranking, added, dropped.

  • Page. 

    This is the search page on which the URL was found.

  • Best. 

    This is the best position the URL has had over time.

  • Page Rank. 

    This is the Google Page Rank for the URL.

  • Alexa Rank. 

    This is the URL's rank retrieved from Alexa.

  • mozRank. 

    This is the URL's mozRank retrieved from Moz.

For a better understanding of each website's optimization and for highlighting the correlation between rankings, links and website traffic you can also add to this report other columns:

  • Domain mozRank. 

    This is the mozRank calculate for the entire website and it's retrieved from Moz.

  • Title. 

    This column shows you the title of the webpage.

  • Description. 

    This is the meta description of the respective URL.

  • Total Links. 

    This is the total number of external links pointing to the domain. This number is not tied to the number of links you set to be gathered for this website.

  • External Followed Links. 

    This is the number of external followed links pointing to the domain. This number is not tied to the number of links you set to be gathered for this website.

  • Linking Root Domains. 

    This is the number of unique domains pointing to the domain. This number is not tied to the number of links you set to be gathered for this website.

  • Exact Anchor Text Links. 

    This is the number of exact match links pointing to the domain. If you gathered anchor text distribution data for this website, then this number is related to the website's total number of links. If not, it's the number of exact match links found among those you set to be retrieved.

  • Partial Anchor Text Links. 

    This is the number of partial match links pointing to the domain. If you gathered anchor text distribution data for this website, then this number is related to the website's total number of links. If not, it's the number of partial match links found among those you set to be retrieved.

  • Visits. 

    This is the number of visits the domain received from the selected search engine, with the selected keyword.

  • Site Visits. 

    This is the number of visits the domain received from all sources.

  • Weekly Visits. 

    This is the number of visits the domain received from the selected search engine, with the selected keyword, in a week period.

  • Monthly Visits. 

    This is the number of visits the domain received from the selected search engine, with the selected keyword, in a month period.

  • Site Weekly Visits. 

    This is the number of visits the domain received from all sources, in a week period.

  • Site Monthly Visits. 

    This is the number of visits the domain received from all sources, in a month period.

  • Revenue. 

    This metric shows the revenue calculated in your Google Analytics Ecommerce component, per the UTM:T field value denoted, for the search engine and keyword selection you made.

  • Site Revenue. 

    This metric shows the total revenue calculated in your Google Analytics Ecommerce component, per the UTM:T field value denoted, from all sources.

  • Weekly Revenue. 

    This metric shows the revenue calculated in your Google Analytics Ecommerce component, per the UTM:T field value denoted, for the search engine and keyword selection you made, in a week period.

  • Monthly Revenue. 

    This metric shows the revenue calculated in your Google Analytics Ecommerce component, per the UTM:T field value denoted, for the search engine and keyword selection you made, in a month period.

  • Site Weekly Revenue. 

    This metric shows the total revenue calculated in your Google Analytics Ecommerce component, per the UTM:T field value denoted, from all sources in a week period.

  • Site Monthly Revenue. 

    This metric shows the total revenue calculated in your Google Analytics Ecommerce component, per the UTM:T field value denoted, from all sources in a month period.

  • Result Type. 

    This metric shows you the type of the results retrieved from the selected search engine, for the related website. Result types can be Organic, Sponsored, News, Video, Image, and Shopping.

The Website Rankings Report is tied to a date: the date when the project was updated. That means that the report will display, for each URL, the data gathered at the updated you selected from the calendar. For the link information, the data displayed for a certain date, will be the freshest data available at that time.

When a new update is executed, you can still access the old data by going back to a previous date (when the update was done). The "Calendar" in the top section of the Website Rankings Report allows you to select the date for which the report is generated.

The "Filters" drop-down list box next to the Calendar allows you to filter the data by using the criteria you are interested in. The following filters are available:

  • All items. 

    Displays everything, every URL and change available.

  • Changed. 

    Only displays the Websites that have changed their rankings. This filter also includes Websites that have been added or dropped.

  • Ranked. 

    Displays only Websites that are ranked. The ones that are not found will be omitted.

  • Not Ranked. 

    This is the reverse of the Ranked filter: displays only Websites that are not ranked. The ones that are found and ranked will be omitted.

  • Moved Up. 

    Displays only the Websites that have moved up the rankings. The ones that have moved down, maintained their position, or have not been found, are omitted.

  • Moved Down. 

    Displays only the Websites that have moved down the rankings. The ones that have moved up, maintained their position, or have not been found, are omitted.

  • Added. 

    Displays the Websites that have been found in this update for the first time. The ones that were present in the previous update are omitted.

  • Dropped. 

    Displays the Websites that have not found in this update anymore, although they were present in the previous update.

  • In Top NN (10 - 100). 

    Displays everything, every URL and change available, but only for the Websites ranked in the top NN positions. This is effectively the "All items" filter restricted to the first NN positions.

  • Previous In Top 100. 

    Displays the Websites that at the previous update ranked in the top 100 positions, regardless of their current position.

  • Previous In Top 20. 

    Displays only the websites that have been in top 20 at the previous update.

  • Top 20 Up/Down. 

    Displays only the Websites that have changed their position Up or Down, according to the selected filter, and that are still ranking in the first 20 positions.

  • Top 20 Dropped. 

    Displays only the websites that have been in top 20 at the previous update and rank further than the 20th position at the current update.

  • Moved More 5 Up. 

    Displays the Websites that have increased their rankings since the last update with at least five positions.

  • Colored. 

    Displays only the Websites that have been assigned a color. All the Websites with the default color (black) are omitted.

The chart will contain information about the rank evolution of all the active Websites in your project, for the selected search engine and keyword. In this way, you can see which of your Websites is best ranked.

The position is represented on the vertical axis, while time is represented on the horizontal one.

You are enabled to choose a time range for the data that is displayed in the chart. There are 6 choices available:

  • 7 Days

  • Last month

  • Last three months

  • Last six months

  • Last 12 Months

  • All Data

For this report you can also choose the Position Range for the data that is displayed in the chart. There are 11 choices available:

  • All Data

  • 1 to 10

  • 1 to 20

  • 1 to 30

  • 1 to 40

  • 1 to 50

  • 1 to 60

  • 1 to 70

  • 1 to 80

  • 1 to 90

  • 1 to 100

A context menu is available for the chart through the "Settings" button at the top right corner of the chart area, with the following options:

  • Show/Hide Page Markers. 

    Shows or hides the chart's visual markers. These markers help you visualize the position of your website within each search engine result page.

  • Page Markers Settings... 

    Opens a new dialog box which allows you to set the range, the color and the transparency of the Page Markers.

  • Manage Notes. 

    Through this option you can add, remove or edit the notes available for your charts. Each note can be made global and thus be available for all websites, keywords and search engines, or it can have set a priority status such as: Normal, Important or To do.

  • Add Notes. 

    Opens the notes dialog which will let you to add notes on a specific date for future references.

  • Hide Chart Notes. 

    Hides the notes present on the chart.

  • Show/Hide Chart Title. 

    Allows you to choose whether the title of the chart is displayed above the chart area.

  • Export to CSV... 

    Allows you to export the rank evolution data to CSV format.

  • Save As. 

    Saves the chart view into a .png file. Note that the png will contain only the current view of the chart (so be sure to save the right section of your chart).

[Note]Note

If you no longer want to see the chart, you can choose to hide it by clicking on the "Hide Chart" from the on top menu.

Multiple Dates Comparison

The Multiple Dates view allows you to select multiple update dates and visualize the ranking data as a comparison between the selected moments in time.

To compare multiple dates, you need to select a predefined template or create a new one.

To see predefined templates or create new ones go to the top of the window and click on the [Last 3 updates]. From the drop-down menu you can select a different date range, add new or manage existing templates.

Select [New] to create a new template and from the new window, select your desired settings for the new template. For a number of Updates, Weeks or Months, you can select the Last period, First period or select custom updates. If you select Weeks or Months, you have the possibility to choose the Best, Average, Lowest rankings or All days (this option will include all the updates ).

The Custom option allows you to manually select from a list with all the available results, the ones you want to include in the Multiple dates template.