Advanced Web Ranking retrieves the link information from SEOmoz, using a Link Credits mechanism. To gather new information for external links, anchor texts and link metrics, the application uses your available credits.

Each Advanced Web Ranking license you purchase comes bundled with 2,000 free link credits, that you can use to start gathering valuable link information. After these initial link credits are consumed, you can easily purchase new link credits to continue gathering links information from SEOmoz.

You will be able to use the purchased link credits right away. They will be automatically applied to your existing Advanced Web Ranking license key once the purchase order has been processed.

Advanced Web Ranking uses credits to retrieve from SEOmoz three types of link information: external links, anchor text distribution and domain link metrics. Separate link credits will be consumed for each of the following types of data:

1. Retrieving link information for external links back to your domain or subdomain

For one link credit, you receive information for one external link, containing: the link URL, the related anchor text, the page rank and page authority related to this link, no follow information, and image type identification.

This information is further displayed in the application in reports like "Top Backlinks" and "Hub Sites".

Data retrieved for one link is related to the metrics and anchor text of that specific external link.

2. Retrieving overall anchor text distribution details

For one link credit, you receive one anchor text, the total number of links with this anchor text and the linking root domain information. The anchor text distribution information is retrieved from the total number of external links that exist for your domain or subdomain, regardless of how many links you have gathered under item 1.

This information is further displayed in the application in the "Anchor Text Distribution" report.

All the details retrieved for one anchor text are related to the total number of external links back to your domain or subdomain.

3. Retrieving overall links information for your or your competitors domains or subdomains

For one link credit, you receive a complete overview of the link metrics, with the related total number of external links and external followed links, for one domain or subdomain you have added in your AWR project.

This information is further displayed in the application in the "Overview" report, showing the anchor text information in relation with the keywords that are already added to your project.

Details retrieved for one domain or subdomain in your project are relevant for the total number of external links back to that domain or subdomain. This information is gathered automatically when the application retrieves minimum 250 external link information for that domain or subdomain.

Advanced Web Ranking will gather new link information only for the number of links, anchor texts and metrics you choose, and only when you want them, making the entire process fully customizable.

On each project update, the application will search for fresh link information from SEOmoz. If new data is found, it will be retrieved according to your own instructions, for the domains and subdomains that you select. You will be able to control the estimated number of link credits consumed for your project's update through an user friendly dialog, by setting a limit on the number of links and / or anchor texts retrieved for each domain and subdomain.

For example, if you choose to get only 1,000 links for each of your selected domains, Advanced Web Ranking will gather only the first, most powerful 1,000 external links, according to their mozRank value granted by SEOMoz.

The minimum number of credits you can assign for retrieving links or overall anchor texts for one domain is 250.

SEOmoz refreshes its database once per month. Thus, although you might run project updates more often, Advanced Web Ranking will not gather link information and consume credits unless fresh data is available.

Each time an update is performed, new links, anchor texts and metrics information is retrieved for your selected domains and subdomains, reflecting the status of your link building information on the date of the update.

The link information from the previous updates will be kept in your Advanced Web Ranking database, so you will be able to see the status of your external links, anchor texts and link metrics in comparison mode.

Credits are used only one time for the link information retrieved for one domain or subdomain, during an update, regardless of how many projects you have created with that domain.

For example, if you have the same domain added in project A and in project B, and for project A you need 1,000 links while for project B you need 1,500 links, the application will use 1,000 credits and show the first 1,000 links in project A, and 500 credits to show the first 1,500 links in project B.

Advanced Web Ranking provides you with a detailed history of your transactions so you can check at any time to see what happened with your consumed credits.

By accessing a SEOmoz History page directly from the application, you can see the number of credits consumed, the request type and requested domain, and also how many credits you had left at a certain point in time.

The number of remaining credits is always available in the Retrieving links options dialog. Here, you can also manage your link information retrievals. This way, you can always see how many credits you will have left before the actual update is performed.

When there are no credits left, you will receive automatically a notification email to prevent you from running out of credits before a scheduled update.

No. Your Advanced Web Ranking license key is sufficient to be able to get more link credits. You just choose the number of credits you wish to assign for retrieving new link information and Advanced Web Ranking will handle the gathering process from SEOmoz for you, without any other registration required.

The links are retrieved directly from SEOmoz's database, Linkscape. Besides being one of the most popular SEO communities, SEOmoz is also one of the few developers of an online links databases and the author of the well known metrics: Domain Authority, Page Authority, mozRank and mozTrust. SEOmoz refreshes its links database once per month, so you can retrieve new link information with Advanced Web Ranking every month.

Your orders are processed through a secure SSL connection. Your personal and financial information is kept secure and will not be transferred to other parties. Following your order you will receive a confirmation email as soon as the payment is received. Credit card transactions take just a few minutes usually.