Advanced Web Ranking - Features WalkthroughNot sure how Advanced Web Ranking can help you? We've created a small scenario that
will help you experience and get accustomed to the way Advanced Web
Ranking works. We will take a journey through some of it's most powerful
features and will focus our attention on very useful and practical tasks. Let's presume you work in the SEO
field and want to check the web site's position of one of your customers
on the Alexa, Google and Live.com search engines. Creating a
project.
Now let's start building our first
project. It's a very intuitive process. Just launch Advanced Web
Ranking, go to Project -> New Project menu and a "New Project Wizard"
dialog box will appear. Here is where you will select the Alexa, Google
and Live.com search engines for your project. 
Next, you pass on to the Keywords
tab and add the 'sport news' and 'space news' keywords. Now go to the
websites tab and add the website for which you want to check the ranking
position. Let's pick www.bbc.co.uk for this walkthrough. Assigning colors
to websites.
You surely want your website to
stand out in the crowd when we later look at the top rankings. We can do
this by simply assigning a color to our website. It's easy enough. Just
click to select the website in the websites tab and pick a color from
the Color scroll-down menu. So let us paint our website green. 
Updating the
project.
Now that we've created our project,
we just don't feel like being concerned any more. So let's have Advanced
Web Ranking do the hard work and check our web site ranking for us.
Press the Update icon from the menu bar and wait for Advanced Web
Ranking to finish gathering data from the search engines. 
Check your
website ranking.
When the update is done, all you
need to do is check your website's position in search engines. Select
'sport news' and Google by simply clicking on them. The Current Rank tab
will present your ranking for the selected search engine and keyword.
You can also see a more comprehensive view of all keywords for the
selected search engine, by simply switching between the current data
view and the extended data view. It's easy! Just click on the [Extended
Data] toolbar button. Interested in
your competitors' rankings?
That's what the Top Sites tab is
made for, as it will show you the top ranking websites for the selected
keyword/search engine combination. This is the same information you
would obtain by manually searching via a browser. Here you can see which
websites are our closest competitors. If our site occupies the first
position, let's pick the next two and add them to our project. We can
assign a color to each website to easily distinguish them
later. Interactive
reports.
Let's have a look at the generated
interactive reports. There are six types of ranking reports: Current
Rank, Keyword Rank, Search Engine rank, Top Sites, Overview and
Visibility. For each of the first three and the Visibility ranking
reports a chart view is available with the rank evolution in time of the
position of the website. These interactive reports come with
a set of filters for a comprehensive view of what is going on with your
site or competitors' sites on search engines. This will help you sort
the view according to the data you find relevant.  Current Rank
This report presents the current
rank information for all the websites in your project on the selected
search engine, for the selected keyword. This way, you can see a
comparative view of how all the websites in your project rank for the
given coordinates. The Current Rank Report is tied to
a date. By default, the comparison is made between the current date and
the last update. But you can compare any date with a previous one by
selecting the days in the "Compare to" and "Date" scroll-down
menus.  Keyword Rank
This report presents information
about the rank evolution of the selected website, on the selected search
engine, with all the active keywords in your project. This way, you can
see how well wour website is ranked for each keyword in you project. You can easily filter the data in
this report by selecting an option from the "Display:" drop-down list.
The available filters are: All Items, Changed, Ranked, Not Ranked, Moved
Up, Moved Down, Added, Dropped, In Top 10 20 30 40 50 or 100, Colored.
You can either enable or disable this option from the [Filters] toolbar
button.  Search Engine Rank
This report presents information
about the rank evolution of the selected website on all the active
search engines in your project, for the selected keyword. This way you
can see the position of your website on each and every active search
engine in your project. You can generate a ranking report
for a previous date by simply selecting it from the "Date:" scroll-down
menu. Selecting one of the websites in the websites left-side panel will
draw it in a bold script for better differentiation from the other
websites.  Top Sites
This is a tabular report presenting
the list of all the websites (and their positions) for the selected
search engine and keywords. This is the same information you would
obtain by manually searching in a browser window. The Position and
Website columns of this report have the same meaning as their
counterparts from the Current Rank Report. This report also shows historical
information about the search engine results. To see what happened at a
certain date, all you need to do is select the date you are interested
in from the Date drop down. The Compare To drop down allows you to
compare the currently selected date with a previous date, to see what
was changed.  Overview
The Overview report aggregates all
the available information into one single report. It is split into three
parts, corresponding to each of the three entities that it deals with:
Websites, Search Engines and Keywords. When one of the three entities is
selected as input, the other two are presented as output. Also, you can swap the columns and
lines using the two filters "Ordered by Websites" and "Ordered by
Keywords" and you will have 6 Overview reports.  Visibility
The Visibility report gives you an
overview of the visibility of your website in the search engines. On the left side, you have the
three entities that you can select as input: Websites, Search Engines
and Keywords. On the right side, you have several criteria for
comparison between the websites available in your project, such as:
First Result, In Top 10, Ranked, Moved Up, Moved Down, Visibility Score,
Visibility Percent, Site Rank, Average Site Rank. Graphical
evolution charts.
After analysing these tabular
reports, let's see all the information that has been gathered so far
with the help of the rank evolution charts. As we have already
mentioned, chart views are available for the Current Rank, Keyword Rank,
Search Engine Rank and Visibility reports. The Rank Evolution views are
graphical charts depicting the evolution in time of the position of the
websites we are interested in. It shows nice coloured lines, so we can
exactly trace the period in which our website enjoyed a good ranking, or
the period when it was not ranked at all. But notice that at least two
days are necessary for you to see a relevant graph. Here we can choose a
chart type for our report from the following:  The Current Rank chart.
This chart view will contain
information about the rank evolution of all the active websites in the
project, on the selected search engine/keyword combination. This way, we
can see which of our websites is best ranked - so we can adopt an
appropriate marketing campaign. Moreover, by selecting a certain
Website, the chart will highlight the evolution of that particular
Website for better visualization.  The Keyword Rank chart.
This chart view will contain
information about the rank evolution of the selected website, on the
selected search engine, for all the active keywords in our project. This
way, our customers can see how well their websites are ranked for each
keyword - so they can improve the keywords list pertaining to their
website. Moreover, by selecting a certain
Keyword, the chart will highlight the evolution of that particular
Keyword for better visualization.  The Search Engine Rank
chart.
This chart view will contain
information about the rank evolution of the selected website on all the
active search engines in the project, for the selected keyword. This
way, we can see how well the website is ranked on different search
engines. By incorporating this feature,
Advanced Web Ranking will help you improve the efficiency rate of your
work in the SEO field.  The Visibility chart.
This chart displays a comparison in
time for a certain criteria, with one line for each selected website.
The comparison criteria can be selected from the Display drop down box
above the chart. Schedule updates.
We have to gather data regularly
from the search engines - we don't need the rankings for a website only
for one day! Advanced Web Ranking can automatically update the data in
your project as often as you want. After all, this is why the Scheduler
has been invented, isn't it? Now it's time to schedule Advanced
Web Ranking to automatically gather data from the search engines - so
that all we are left to do then is check the reports it generates. 
Report
generation.
Now let's see what choices do we
have after an automatically generated report. At the scheduled date and
time, the application gathers all the data from the search engines,
generates the report in any format your customers may like (PDF, XML,
HTML, Excel, Text and CSV) and either saves it to a local folder, or
sends it to you by email, or, if you're more demanding still, uploads it
to a FTP server. For these scheduled tasks, the only
requirements are to have your computer turned on and connected to the
Internet - the application will automatically start and run in the
background! Advanced Web Ranking will work for you and keep your
customers satisfied. Advanced Web Ranking will fulfil all its scheduled
tasks in the background - you don't even need to have the application
running. Save reports to
folder.
You can choose to have Adwanced Web
Ranking save the generated reports to either a default folder or to any
existing folder on your computer. Upload reports by
FTP.
You can choose to have your reports
uploaded to a FTP server and then published on your web site. Customers
could thus easily see their reports by accessing their personal section
in your web site. Adding and using FTP profiles is just as easy as
adding contacts to your Address Book. 
Send reports by
email.
Let's now focus on the most popular
choice: emailing reports to customers. Let's suppose you are a Webmaster
or a SEO expert and some of your customers want to receive ranking
reports in PDF and EXCEL formats by email, every week on every Tuesday
at 2 a clock. You would have to take your customers' email addresses one
by one, attach the report files and send them. Don't worry - this won't
be the case. It's just another great job Advanced Web Ranking can do for
you! You only have to use another powerful feature provided - Custom
Reports. You can schedule Advanced Web Ranking to update your ranking
reports any time you want, generate them in one of the before mentioned
formats and send them at the desired email addresses.  Search engine friendly.
Worried about how safe such a tool
can be? Relax! Advanced Web Ranking is one of the safest tools you can
find for this job. With Advanced Web Ranking now you
have the opportunity to stay relaxed and enjoy the website monitoring
without worying about using an automated ranking software, as our
product can be extremely search engine frendly. The process of gathering
position data for various queries and websites involves automated
querying of the search engines. This automated querying - if done
abusively - has the potential of imposing a heavy burden upon the search
engine resources (bandwidth and processing power). There are even known
cases when certain engines had to take action against users that would
generate immense amounts of traffic by doing an almost continuous
automated querying. That's why you need a search engine ranking software
who emulates a manual search through search engines and produces
reliable and accurate positioning reports. We, at Advanced Web Ranking, fully
understand the issues related to automated querying. Our ranking
software was designed with them in mind, so that it generates less or
equal load than a user manually doing all the searches. Advanced Web Ranking does each
query page by page, pausing between two consecutive pages. For each
engine, it will only do a single query at a time. We avoid doing
unnecessary searches, by promptly stopping when all the user's websites
were found (or when a set limit is reached). And, most of all, Advanced
Web Ranking stores only one set of data per day, overwriting it in
subsequent updates, thus making more than one daily update
unnecessary. Runs on all major
operating systems.
You won't have to worry about the
operating system compatibility, because Advanced Web Ranking works on
your favorite OS with a suitable nice interface. It is the only web
ranking software that runs on Mac OS X and provides more than 800 search
engines to search with. Do you want to find out more? Check out the list of all
features.
Try and see how our search engine ranking software can make your life
much easier! Download a 30-day free trial
now! |