Advanced Web Ranking - Features Walkthrough

Not sure how Advanced Web Ranking can help you?

We've created a small scenario that will help you experience and get accustomed to the way Advanced Web Ranking works. We will take a journey through some of it's most powerful features and will focus our attention on very useful and practical tasks.

Let's presume you work in the SEO field and want to check the web site's position of one of your customers on the Alexa, Google and Live.com search engines.

Creating a project.

Now let's start building our first project. It's a very intuitive process. Just launch Advanced Web Ranking, go to Project -> New Project menu and a "New Project Wizard" dialog box will appear. Here is where you will select the Alexa, Google and Live.com search engines for your project.

Next, you pass on to the Keywords tab and add the 'sport news' and 'space news' keywords. Now go to the websites tab and add the website for which you want to check the ranking position. Let's pick www.bbc.co.uk for this walkthrough.

Assigning colors to websites.

You surely want your website to stand out in the crowd when we later look at the top rankings. We can do this by simply assigning a color to our website. It's easy enough. Just click to select the website in the websites tab and pick a color from the Color scroll-down menu. So let us paint our website green.

Updating the project.

Now that we've created our project, we just don't feel like being concerned any more. So let's have Advanced Web Ranking do the hard work and check our web site ranking for us. Press the Update icon from the menu bar and wait for Advanced Web Ranking to finish gathering data from the search engines.

Check your website ranking.

When the update is done, all you need to do is check your website's position in search engines. Select 'sport news' and Google by simply clicking on them. The Current Rank tab will present your ranking for the selected search engine and keyword. You can also see a more comprehensive view of all keywords for the selected search engine, by simply switching between the current data view and the extended data view. It's easy! Just click on the [Extended Data] toolbar button.

Interested in your competitors' rankings?

That's what the Top Sites tab is made for, as it will show you the top ranking websites for the selected keyword/search engine combination. This is the same information you would obtain by manually searching via a browser. Here you can see which websites are our closest competitors. If our site occupies the first position, let's pick the next two and add them to our project. We can assign a color to each website to easily distinguish them later.

Interactive reports.

Let's have a look at the generated interactive reports. There are six types of ranking reports: Current Rank, Keyword Rank, Search Engine rank, Top Sites, Overview and Visibility. For each of the first three and the Visibility ranking reports a chart view is available with the rank evolution in time of the position of the website.

These interactive reports come with a set of filters for a comprehensive view of what is going on with your site or competitors' sites on search engines. This will help you sort the view according to the data you find relevant.

Current Rank

This report presents the current rank information for all the websites in your project on the selected search engine, for the selected keyword. This way, you can see a comparative view of how all the websites in your project rank for the given coordinates.

The Current Rank Report is tied to a date. By default, the comparison is made between the current date and the last update. But you can compare any date with a previous one by selecting the days in the "Compare to" and "Date" scroll-down menus.

Keyword Rank

This report presents information about the rank evolution of the selected website, on the selected search engine, with all the active keywords in your project. This way, you can see how well wour website is ranked for each keyword in you project.

You can easily filter the data in this report by selecting an option from the "Display:" drop-down list. The available filters are: All Items, Changed, Ranked, Not Ranked, Moved Up, Moved Down, Added, Dropped, In Top 10 20 30 40 50 or 100, Colored. You can either enable or disable this option from the [Filters] toolbar button.

Search Engine Rank

This report presents information about the rank evolution of the selected website on all the active search engines in your project, for the selected keyword. This way you can see the position of your website on each and every active search engine in your project.

You can generate a ranking report for a previous date by simply selecting it from the "Date:" scroll-down menu. Selecting one of the websites in the websites left-side panel will draw it in a bold script for better differentiation from the other websites.

Top Sites

This is a tabular report presenting the list of all the websites (and their positions) for the selected search engine and keywords. This is the same information you would obtain by manually searching in a browser window. The Position and Website columns of this report have the same meaning as their counterparts from the Current Rank Report.

This report also shows historical information about the search engine results. To see what happened at a certain date, all you need to do is select the date you are interested in from the Date drop down. The Compare To drop down allows you to compare the currently selected date with a previous date, to see what was changed.

Overview

The Overview report aggregates all the available information into one single report. It is split into three parts, corresponding to each of the three entities that it deals with: Websites, Search Engines and Keywords. When one of the three entities is selected as input, the other two are presented as output.

Also, you can swap the columns and lines using the two filters "Ordered by Websites" and "Ordered by Keywords" and you will have 6 Overview reports.

Visibility

The Visibility report gives you an overview of the visibility of your website in the search engines.

On the left side, you have the three entities that you can select as input: Websites, Search Engines and Keywords. On the right side, you have several criteria for comparison between the websites available in your project, such as: First Result, In Top 10, Ranked, Moved Up, Moved Down, Visibility Score, Visibility Percent, Site Rank, Average Site Rank.

Graphical evolution charts.

After analysing these tabular reports, let's see all the information that has been gathered so far with the help of the rank evolution charts. As we have already mentioned, chart views are available for the Current Rank, Keyword Rank, Search Engine Rank and Visibility reports.

The Rank Evolution views are graphical charts depicting the evolution in time of the position of the websites we are interested in. It shows nice coloured lines, so we can exactly trace the period in which our website enjoyed a good ranking, or the period when it was not ranked at all. But notice that at least two days are necessary for you to see a relevant graph. Here we can choose a chart type for our report from the following:

The Current Rank chart.

This chart view will contain information about the rank evolution of all the active websites in the project, on the selected search engine/keyword combination. This way, we can see which of our websites is best ranked - so we can adopt an appropriate marketing campaign.

Moreover, by selecting a certain Website, the chart will highlight the evolution of that particular Website for better visualization.

The Keyword Rank chart.

This chart view will contain information about the rank evolution of the selected website, on the selected search engine, for all the active keywords in our project. This way, our customers can see how well their websites are ranked for each keyword - so they can improve the keywords list pertaining to their website.

Moreover, by selecting a certain Keyword, the chart will highlight the evolution of that particular Keyword for better visualization.

The Search Engine Rank chart.

This chart view will contain information about the rank evolution of the selected website on all the active search engines in the project, for the selected keyword. This way, we can see how well the website is ranked on different search engines.

By incorporating this feature, Advanced Web Ranking will help you improve the efficiency rate of your work in the SEO field.

The Visibility chart.

This chart displays a comparison in time for a certain criteria, with one line for each selected website. The comparison criteria can be selected from the Display drop down box above the chart.

Schedule updates.

We have to gather data regularly from the search engines - we don't need the rankings for a website only for one day! Advanced Web Ranking can automatically update the data in your project as often as you want. After all, this is why the Scheduler has been invented, isn't it?

Now it's time to schedule Advanced Web Ranking to automatically gather data from the search engines - so that all we are left to do then is check the reports it generates.

Report generation.

Now let's see what choices do we have after an automatically generated report. At the scheduled date and time, the application gathers all the data from the search engines, generates the report in any format your customers may like (PDF, XML, HTML, Excel, Text and CSV) and either saves it to a local folder, or sends it to you by email, or, if you're more demanding still, uploads it to a FTP server.

For these scheduled tasks, the only requirements are to have your computer turned on and connected to the Internet - the application will automatically start and run in the background! Advanced Web Ranking will work for you and keep your customers satisfied. Advanced Web Ranking will fulfil all its scheduled tasks in the background - you don't even need to have the application running.

Save reports to folder.

You can choose to have Adwanced Web Ranking save the generated reports to either a default folder or to any existing folder on your computer.

Upload reports by FTP.

You can choose to have your reports uploaded to a FTP server and then published on your web site. Customers could thus easily see their reports by accessing their personal section in your web site. Adding and using FTP profiles is just as easy as adding contacts to your Address Book.

Send reports by email.

Let's now focus on the most popular choice: emailing reports to customers. Let's suppose you are a Webmaster or a SEO expert and some of your customers want to receive ranking reports in PDF and EXCEL formats by email, every week on every Tuesday at 2 a clock. You would have to take your customers' email addresses one by one, attach the report files and send them. Don't worry - this won't be the case. It's just another great job Advanced Web Ranking can do for you! You only have to use another powerful feature provided - Custom Reports. You can schedule Advanced Web Ranking to update your ranking reports any time you want, generate them in one of the before mentioned formats and send them at the desired email addresses.

Search engine friendly.

Worried about how safe such a tool can be? Relax! Advanced Web Ranking is one of the safest tools you can find for this job.

With Advanced Web Ranking now you have the opportunity to stay relaxed and enjoy the website monitoring without worying about using an automated ranking software, as our product can be extremely search engine frendly. The process of gathering position data for various queries and websites involves automated querying of the search engines.

This automated querying - if done abusively - has the potential of imposing a heavy burden upon the search engine resources (bandwidth and processing power). There are even known cases when certain engines had to take action against users that would generate immense amounts of traffic by doing an almost continuous automated querying. That's why you need a search engine ranking software who emulates a manual search through search engines and produces reliable and accurate positioning reports.

We, at Advanced Web Ranking, fully understand the issues related to automated querying. Our ranking software was designed with them in mind, so that it generates less or equal load than a user manually doing all the searches.

Advanced Web Ranking does each query page by page, pausing between two consecutive pages. For each engine, it will only do a single query at a time. We avoid doing unnecessary searches, by promptly stopping when all the user's websites were found (or when a set limit is reached). And, most of all, Advanced Web Ranking stores only one set of data per day, overwriting it in subsequent updates, thus making more than one daily update unnecessary.

Runs on all major operating systems.

You won't have to worry about the operating system compatibility, because Advanced Web Ranking works on your favorite OS with a suitable nice interface. It is the only web ranking software that runs on Mac OS X and provides more than 800 search engines to search with.

Do you want to find out more? Check out the list of all features. Try and see how our search engine ranking software can make your life much easier! Download a 30-day free trial now!