Advanced Web Ranking not only gathers the ranking data for all your
websites and keywords but it also lets you play with it and adjust it to
your own needs and preferences.
You are able to view the data in different patterns according to your interests, sort it, filter it and transform it into the comprehensive reports you have always dreamed about.
In Advanced Web Ranking there are six main viewing types where you can start your analysis from:
The Website Rankings
Interactive Report
The Website Rankings report shows you the current position of your website compared to your competition, for a selected keyword. You can include in the report as many websites as you wish and you can easily switch to view the website rankings for another keyword by selecting the desired keyword from the list.
The Website Rankings Report is tied to a date: the date when the project was updated. That means that the report will display (for each website in the given Search Engine/Keywords combination), the Position, Previous Positions, Change, Page, Best Position - all for the date when the update took place
This report is available in three different views: as a date comparison table, as an evolution chart over time and as a multiple dates comparison.
In the Date Comparison view, you can also include related analytics data that Advanced Web Ranking can retrieve from your Google Analytics account, and link building information that the application can gather from SEOmoz. Thus, you have the chance to combine the three types of metrics, creating an amazing hybrid report.
You can find detailed information about the Website Rankings report in the User Guide.
The Keyword Rankings
Interactive Report
The Keyword Rankings report shows the position of your website for each keyword in your project. You can include in the report as many keywords as you wish and you can easily switch to view the keyword rankings for another website by selecting it from the inputs list.
You can easily filter all this data in the report by selecting an option from the "Filters:" drop-down list. The available filters are: All Items, Changed, Ranked, Not Ranked, Moved Up, Moved Down, Added, Dropped, In Top 3 5 10 20 30 40 50 or 100, Previous In Top 20, Top 20 Up, Top 20 Down, Top 20 Dropped, Moved More 5 Up, Colored. You can either enabled or disabled this option from the [Filters] toolbar button.
This report is available in four different views: as a general date comparison table, as a comparison table with the data grouped by keyword categories, as a evolutional chart over time and as a multiple dates comparison.
You can find detailed information about the Keyword Rank report in the User Guide.
The Search Engine Rankings
Interactive Report
The Search Engine Rank report shows the position of your websites for each search engine and the selected keyword.
This report is available in three different views: as a date comparison table, as an evolution chart over time and as a multiple dates comparison.
You can generate the Search Engine Rankings report for any desired date as long as an update was performed for your project at that date in time. You just need to select it from the "Date:" calendar and the data will be displayed for the selected date.
You can find detailed information about the Search Engine Rank report in the User Guide.
The Top Sites Interactive
Report
This is an interactive report that presents you the list of all the websites (and their positions) for the selected search engine and keyword. This is the same information you would obtain by manually searching in a browser window, except that the Top Sites report can also give you information about what has changed over time.
This report also shows historical information about the search engine results. To see what happened at a certain date, all you need to do is select the date you are interested in from the Date drop down calendar or you can specify two different dates to view a comparison between the search results at those dates in time.
You can find detailed information about the Top Sites report in the User Guide.
The Overview Interactive
Report
The Overview report aggregates all the available information into one single report. It is split into three parts, corresponding to each of the three entities that it deals with: Websites, Search Engines and Keywords. When one of the three entities is selected as input, the other two are presented as output. Also, you can swap the columns and lines using the two different viewing options available for a report: "Websites on columns", "Keywords on columns" or "Search engines on columns" and you will have 6 Overview reports.
Also, you can sort any column in the report by clicking on the corresponding column header. This will sort the items in that column ascending or descending. For Keywords, you have advanced sorting options in the Keywords section of the Project menu. The Overview report will display the keywords in the same order they appear in the Project menu listing.
You can find detailed information about the Overview report in the User Guide.
The Visibility Interactive
Report
The Visibility report gives you an overview of the visibility of your project websites in the search engines. It is available as a data table view, or as an evolution chart.
The table view shows the information in a matrix with the websites as lines and the summary data as columns (mozRank, Domain mozRank, First Place, In Top 3, Moved Up, Moved Down, Ranked, Not Ranked, Visibility Score, Visibility Percent, Site Rank, Average Site Rank). You can switch the columns and lines from the drop down list: Compare Websites or Compare Metrics.
For this interactive report, you have the three entities that you can select as input: Websites, Search Engines and Keywords and for each website you will receive a series of specific metrics by which you can perform a comparison: mozRank, Domain mozRank, First Place, In Top 3, Moved Up, Moved Down, Ranked, Not Ranked, Visibility Score, Visibility Percent, Site Rank and Average Site Rank.
The visibility score is the sum of all visibility points for each keyword based on their position and is calculated for each website for the selected search engines and keywords. The site rank is a number that tells how well a website is ranked, and is calculated by a formula for the selected search engine and keywords. The exact calculation for both of them is explained in detail in the User Guide.