Advanced Web Ranking presents you current rank and the top sites using easy to read,
intuitive tables. The websites are shown in (customizable) colors for easy differentiation
between your websites and your competitor's.
Different tables are generated and displayed in real time when you pick a different
keyword or search engine. The tables can be interactively sorted by multiple
columns.
Current Rank Report
The Current Rank report shows you the current position of your website compared to
your competition. An alternative mode of operation for this report is to include all the
keywords at once, for a quick overview of the websites positions in the selected search
engine. This is the Extended Data view of the Current Rank Report. There are two more views
on this report: the Data view and the Chart view.
The Current Rank Report is tied to a date: the date when the project was updated.
That means that the report will display (for each website in the given Search
Engine/Keywords combination), the Position, Previous Positions, Change, Page, Best Position
- all for the date when the update took place.
You can find detailed information about the Current Rank report in the User Guide.
Keyword Rank Report
The Keyword Rank report shows the position of your website for each keyword. Two
views are available in this report: the Data view and the Chart view. You can see the rank
information for all the keywords in your project in a tabular report, using the Data view.
This information reflects the selected search engine - website combination. The Chart view
contains information about the rank evolution of the selected websites, on the selected
search engine, with all the active keywords in your project.
You can easily filter the data in this report by selecting an option from the
"Display:" drop-down list. The available filters are: All Items, Changed, Ranked, Not
Ranked, Moved Up, Moved Down, Added, Dropped, In Top 10 20 30 40 50 or 100, Colored. You can
either enabled or disabled this option from the [Filters] toolbar button.
You can find detailed information about the Keyword
Rank report in the User Guide.
Search Engine Rank Report
The Search Engine Rank report shows the position of your website for each search
engine. There are two available views for the Search Engine Rank report: the Data view and
the Chart view.
You can generate a ranking report for a previous date by simply selecting it from
the "Date:" scroll-down menu. Selecting one of the websites in the websites left-side panel
will draw it in a bold script for better differentiation from the other
websites.
Also, you can easily filter the data in this report by selecting an option from the
"Display:" drop-down list. The available filters are: All Items, Changed, Ranked, Not
Ranked, Moved Up, Moved Down, Added, Dropped, In Top 10 20 30 40 50 or 100,
Colored
You can find detailed information about the Search Engine
Rank report in the User Guide.
Top Sites Report
This is a tabular report that presents the list of all the websites (and their
positions) for the selected search engines and keywords. This is the same information you
would obtain by manually searching in a browser window, except that the Top Sites report can
also give you information about what happened in time.
Using the display filter, you can modify the way this report shows the results.
(All the results, Only the top 10, Only the top 20 and so on). The Filter edit box allows
you to enter a part of an website to filter the results with. The filter text box helps you
find a website in the Top Sites report. Only the websites that contain the text you enter
will be visible in the report
This report also shows historical information about the search engine results. To
see what happened at a certain date, all you need to do is select the date you are
interested in from the Date drop down. The Compare To drop down allows you to compare the
currently selected date with a previous date, to see what was changed.
You can find detailed information about the Top
Sites report in the User Guide.
Overview Report
The Overview report aggregates all the available information into one single
report. It is split into three parts, corresponding to each of the three entities that it
deals with: Websites, Search Engines and Keywords. When one of the three entities is
selected as input, the other two are presented as output. Also, you can swap the columns and
lines using the two filters "Ordered by Websites" and "Ordered by Keywords" and you will
have 6 Overview reports.
In this report, you can select multiple items in the input panel. This will allow
you to compare the results between the selected inputs. In the report, a new column will be
displayed that will contain the inputs you selected.
Also, you can sort any column in the report by clicking on the corresponding column
header. This will sort the items in that column ascending or descending. For Keywords, you
have advanced sorting options in the Keywords tab of the Project Settings dialog. The
Overview report will display the keywords in the same order they appear in the Project
Settings dialog.
You can find detailed information about the Overview report in the User Guide.
Visibility
The Visibility report gives you an overview of the visibility of your website in
the search engines.
On the left side, you have the three entities that you can select as input:
Websites, Search Engines and Keywords. On the right side, you have several criteria for
comparison between the websites available in your project, such as: First Result, In Top 10,
Ranked, Moved Up, Moved Down, Visibility Score, Visibility Percent, Site Rank, Average Site
Rank.
The visibility score is the sum of all visibility points for each keyword based on
their position and is calculated for each website for the selected search engines and
keywords. The site rank is a number that tells how well a website is ranked, and is
calculated by a formula for the selected search engine and keywords. The exact calculation for both of them is explained in detail in the User
Guide.
Keyword Analysis
The Keyword analysis tool is useful for finding out various keywords related
information like keyword density, occurrences in the page, occurrences in the anchor text
and the word count of each phrase found. Before seeing any results you should analyze your
websites.
The Keyword Analysis tool has two ways of displaying the analysis data. The first
is a side by side comparison of two different web pages. The second way is to compare two
different analysis dates of the same domain. In this mode the Keyword Analysis tool will
display the differences between the two selected days.
You can find detailed information about the Keyword
Analysis report in the User Guide.
Competition
The Competition report gives you an overview of the competition your keywords have
in a specific search engine. The more higher the competition number is in a search engine,
the harder is to get on the first page.
Competition represents the number of total results returned by a search engine when
searching for a keyword.
The Competition report contains a Table view and a Chart view. The Table view
displays keywords or rows or column and the Chart view gives you an overview at your
competition evolution in time.
Detailed information about the Competition report can be found in the User
Guide.
