Advanced Web Ranking presents you current rank and
the top sites using easy to read, intuitive tables. The websites are shown
in (customizable) colors for easy differentiation between your websites
and your competitor's.
Different tables are generated and displayed in real time when
you pick a different keyword or search engine. The tables can be
interactively sorted by multiple columns.
Current Rank Report
The Current Rank report shows you the current position of your
website compared to your competition. An alternative mode of operation
for this report is to include all the keywords at once, for a quick
overview of the websites positions in the selected search engine. This
is the Extended Data view of the Current Rank Report. There are two more
views on this report: the Data view and the Chart view.
The Current Rank Report is tied to a date: the date when the
project was updated. That means that the report will display (for each
website in the given Search Engine/Keywords combination), the Position,
Previous Positions, Change, Page, Best Position - all for the date when
the update took place.
You can find detailed information about the Current Rank report in the User Guide.
Keyword Rank Report
The Keyword Rank report shows the position of your website for
each keyword. Two views are available in this report: the Data view and
the Chart view. You can see the rank information for all the keywords in
your project in a tabular report, using the Data view. This information
reflects the selected search engine - website combination. The Chart
view contains information about the rank evolution of the selected
websites, on the selected search engine, with all the active keywords in
your project.
You can easily filter the data in this report by selecting an
option from the "Display:" drop-down list. The available filters are:
All Items, Changed, Ranked, Not Ranked, Moved Up, Moved Down, Added,
Dropped, In Top 10 20 30 40 50 or 100, Colored. You can either enabled
or disabled this option from the [Filters] toolbar button.
You can find detailed information about the Keyword Rank report in the User Guide.
Search Engine Rank Report
The Search Engine Rank report shows the position of your
website for each search engine. There are two available views for the
Search Engine Rank report: the Data view and the Chart view.
You can generate a ranking report for a previous date by simply
selecting it from the "Date:" scroll-down menu. Selecting one of the
websites in the websites left-side panel will draw it in a bold script
for better differentiation from the other websites.
Also, you can easily filter the data in this report by
selecting an option from the "Display:" drop-down list. The available
filters are: All Items, Changed, Ranked, Not Ranked, Moved Up, Moved
Down, Added, Dropped, In Top 10 20 30 40 50 or 100, Colored
You can find detailed information about the Search Engine Rank report in the User Guide.
Top Sites Report
This is a tabular report that presents the list of all the
websites (and their positions) for the selected search engines and
keywords. This is the same information you would obtain by manually
searching in a browser window, except that the Top Sites report can also
give you information about what happened in time.
Using the display filter, you can modify the way this report
shows the results. (All the results, Only the top 10, Only the top 20
and so on). The Filter edit box allows you to enter a part of an website
to filter the results with. The filter text box helps you find a website
in the Top Sites report. Only the websites that contain the text you
enter will be visible in the report
This report also shows historical information about the search
engine results. To see what happened at a certain date, all you need to
do is select the date you are interested in from the Date drop down. The
Compare To drop down allows you to compare the currently selected date
with a previous date, to see what was changed.
You can find detailed information about the Top Sites report in the User Guide.
Overview Report
The Overview report aggregates all the available information
into one single report. It is split into three parts, corresponding to
each of the three entities that it deals with: Websites, Search Engines
and Keywords. When one of the three entities is selected as input, the
other two are presented as output. Also, you can swap the columns and
lines using the two filters "Ordered by Websites" and "Ordered by
Keywords" and you will have 6 Overview reports.
In this report, you can select multiple items in the input
panel. This will allow you to compare the results between the selected
inputs. In the report, a new column will be displayed that will contain
the inputs you selected.
Also, you can sort any column in the report by clicking on the
corresponding column header. This will sort the items in that column
ascending or descending. For Keywords, you have advanced sorting options
in the Keywords tab of the Project Settings dialog. The Overview report
will display the keywords in the same order they appear in the Project
Settings dialog.
You can find detailed information about the Overview report in the User Guide.
Visibility
The Visibility report gives you an overview of the visibility
of your website in the search engines.
On the left side, you have the three entities that you can
select as input: Websites, Search Engines and Keywords. On the right
side, you have several criteria for comparison between the websites
available in your project, such as: First Result, In Top 10, Ranked,
Moved Up, Moved Down, Visibility Score, Visibility Percent, Site Rank,
Average Site Rank.
The visibility score is the sum of all visibility points for
each keyword based on their position and is calculated for each website
for the selected search engines and keywords. The site rank is a number
that tells how well a website is ranked, and is calculated by a formula
for the selected search engine and keywords. The exact calculation for both of them is explained in
detail in the User Guide.
Keyword Analysis
The Keyword analysis tool is useful for finding out various
keywords related information like keyword density, occurrences in the
page, occurrences in the anchor text and the word count of each phrase
found. Before seeing any results you should analyze your websites.
The Keyword Analysis tool has two ways of displaying the
analysis data. The first is a side by side comparison of two different
web pages. The second way is to compare two different analysis dates of
the same domain. In this mode the Keyword Analysis tool will display the
differences between the two selected days.
You can find detailed information about the Keyword Analysis report in the User
Guide.
