The
quality of your links lays both in their ability to improve your rankings
and to drive traffic back to your website. To measure links effectiveness
you need to combine your website's ranking data with your analytics and
link data.
Advanced Web Ranking does that for you by reuniting all this data in the same report. It gathers your rankings from the search engines, retrieves your links from SEOmoz, imports data from your Google Analytics account and puts them all together in complete and comprehensive reports.
You are now able to see charts that track the evolution of your links, your website rankings, your website's authority metrics such as Domain Authority, Domain mozRank, Domain mozTrust or your number of website visitors. Thus you can evaluate the impact of your links on all the other factors:
If you prefer numbers, you can also create customized tables of values, where you can add only the data you are interested in. For example you may simply put side by side your website rankings and those of your competitors along with the number of linking root domains for each. This way you can see the correlation between links and rankings and compare your performance with that of your competitors.
Or you could check your links performance for driving referral traffic back to your website. You just need to look in the Analytics tab for the referrer you wish to check and view metrics such as number of visitors, page views, avg. time on site or bounce rate. You can thus select your most performing links and build others as powerful and effective as these.
