Advanced Web Ranking retrieves link data for your
websites from SEOmoz and allows you to play with it and extract the
insightful information you need to ground your link building strategy. You
will be able to visualize backlinks, anchor text distribution and domain
link information through four customizable interactive
reports:
The Links Overview
Interactive Report
The Overview report gives you domain related link information for your website compared to your competitors and allows you to synthesize anchor text data for the selected keyword. You may easily select the websites and keywords you wish to display the data for or filter the data displayed, to get the report you desire.
The Overview report displays the data (Domain Authority, Domain mozRank, Domain mozTrust, Total Links, External Followed Links, Linking Root Domains, Keywords in Anchors, Keywords in anchors partial match) for the date of the update you selected from the top calendar.
This report is available in both a tabular form and an evolutional chart that shows your website's linking progress over time.
You can find detailed information about the Links Overview report in the User Guide.
The Top Backlinks Interactive
Report
The Top Backlinks report shows the list of top referrers for the selected website. The referrers are first listed by domains, along with their related link information, giving you the option of further detailing the linking URLs for each domain.
The list of top referrers is retrieved from SEOmoz, within the limits you have set for the selected website, in decreasing order, by mozTrust. This means that you will see in your report your first "x" most trusted referrers. If you wish to adjust the settings for retrieving link data, you can do that easily from the Retrieving links options dialog.
Also, the report shows the link data for the date of the update you select from the top calendar.
You can read more information about the Top Backlinks report in the User Guide.
The Anchor Text Distribution
Interactive Report
The Anchor Text Distribution report displays anchor text related information for the selected website. In the first panel you will see the list of top anchor texts, with their related information and by selecting any from this list, you are able to view in the second panel, the list of backlinks that are using the selected term.
The anchor text data displayed in this report, depends on whether you have set Advanced Web Ranking to retrieve specific anchor text data from SEOmoz or not. If available, SEOmoz's specific anchor text data will be used in this report, showing the anchor text distribution for your entire number of backlinks.
If you have only retrieved links from SEOmoz, this report will show the anchor text distribution for the number of links Advanced Web Ranking has gathered.
You can find more information about the Anchor Text Distribution report in the User Guide.
The Hub Sites Interactive
Report
The Hub Sites report allows you to make a comparison between the built links of multiple websites. You need to select the websites you are interested in, the date of the update for which you wish to make the comparison and you will be able to set them side by side in a very comprehensive and easy to read way.
For each backlink, a checkmark will be displayed for the websites that have it and a straight line for those who don't. Thus, you are able to discover at just a glance new link opportunities for your website.
The data shown in this report is tied to the date you selected from the top calendar. If you wish to compare backlinks at different dates in time, you may easily switch to another update date.
More detailed information about the Hub Sites interactive report you can find in the User Guide.