Accuracy of
results is the most important factor in ranking reports, since all your
future marketing decisions will be based on these numbers. Thus, you need
to measure your position in the search engines according to the results
your targeted audience sees in browser. This can become difficult, because
all search engines loot at your IP address and return personalized
results, relevant for your own location.
With Advanced Web Ranking, you have the chance to customize location and narrow it down to city level. This helps you see in your reports the same ranking results as a person from another country or city sees in browser.
This is achieved with the integrated Google Customized Location mechanism.
Defining the new customized locations in Advanced Web Ranking is done through a simple dialog.
All you need to do is choose the Google domain and country or city you are interested in, and add the new search engine to your project.
The application will further gather new ranking results for your keywords, adjusted to the locations you just defined.
This way, you get to emulate the browsing behavior of your targeted audience, and provide reliable data to your customers or to other departments of your company, located in different countries or cities.
This feature is only available in the Enterprise version.