An important part of any SEO campaign is link building and therefore you must not neglect it. To make your work easier Advanced Web Rankings has integrated a link building module so you would have all your SEO tasks in one place.

To begin with, Advanced Web Ranking gathers the links, link metrics and anchor text usage for both yours and your competitor's websites, and allows you to visualize the data in customizable interactive reports.

You will be able to compare your link profile to those of your competitors and discover new linking opportunities. By setting side by side useful link metrics for all your project's websites, you can easily evaluate the quality of your links and find ways of improving both your link building and SEO results.

If you wish to get an overview of your link building performance compared to your competitors, you can also create evolutional charts, that would highlight the progress you have made within periods of time. Charts are the fastest way of presenting results and Advanced Web Ranking allows you to use them for depicting your link building evolution.

Beside gathering anchor texts for your links, Advanced Web ranking also creates detailed tables with additional data such as the number of links for each term, the number of followed links using a certain term, the page authority, mozRank and other such metrics that would help you measure the power of your anchor texts.