Analyzing
anchor text distribution for your website and competition gives you great
insights and great advantage over your competitors.
Therefore, knowing its importance, Advanced Web Ranking pays a special attention to this part. It allows you to analyze anchor texts both individually for each backlink and globally, for your entire link profile.
Individually
This means that you will be able to check for your most powerful links, the anchor text used and compare with that your competitors use. Also, you can identify opportunities of acquiring better anchor texts for important links in your profile and thus, improve your keyword rankings. You will see this data within the application, for each of the links you choose to retrieve from SEOmoz.
Globally
On the other hand, you need to evaluate your overall anchor text distribution. For that, Advanced Web Ranking is able to gather specific anchor text information from SEOmoz, that would give you a complete and accurate overview of your link profile, regardless of the number of links you chose to retrieve.
For example, if you set Advanced Web Ranking to retrieve only your top 1000 links from SEOmoz, the anchor text data bound to these links might not be relevant for your entire link profile as these links could all use the same term.
So, to be able to also get an overview of your anchor text distribution, you may set Advanced Web Ranking to retrieve specific anchor text data. It will gather for you details and metrics for your chosen number of top anchor texts, enabling you to aggregate link data for each of your targeted terms.
