Tag Archives: search engine optimization

How To Track Rankings For International Clients With Google Location

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With so many ways to communicate in the age of Globalization, more and more SEO experts provide their services to customers overseas.

If, let` s say, you are based in San Francisco and you just found a potential customer with a local business in France, le Champs-Élysées will have to wait. All it takes is a few emails and some phone calls, and the new search engine marketing campaign is ready to start.

Sounds easy? Sure it does, but there`s a catch!

Search engines usually show different results for the same keyword, based on different locations.

For example, the Google results you will see from your San Francisco office will not be similar to those your customer will see from Paris. So, when she receives your first ranking report, it may not make much sense to her:

Luckily, there are two solutions to this problem:

  1. Change your location in browser using Google Location
  2. Create a customized Google Location search engine in Advanced Web Ranking

Continue reading →

7 Don’ts To Do Well On Social Networks

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More and more online businesses are using social networks to increase their online exposure, to increase sales or to increase their rankings (now that it’s confirmed the fact that social sharing is also correlated with search engine rankings).

But, are these businesses getting any results?

Is this method paying off or is it just a waste of time? Continue reading →

Set Your Keyword Rankings on Autopilot

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This blog post comes as an answer to the many requests we had from our customers to support them in order to achieve completely automated report generation.

My colleagues from our support team, very often receive questions about whether it is possible to schedule Advanced Web Ranking to do all the rank checking, report generation and sending through email without any intervention, other than the initial setup.

This means that people want to have their data reports delivered without going back in the application and requesting on and on for the information.

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8 Fast Tips To Get New Brilliant Keyword Ideas

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Before starting to research for new keyword ideas, think for a second about your visitors.

Who are they? What are they interested in? And you will come to the conclusion that you can not put them all in one basket.

They are different. Some of them have more knowledge that others, some of them are looking for research when others are looking to buy, some might be pickier than others and so on.

They don’t want the same thing. Some of them don’t even know what exactly they are looking for, and some of them want only one specific thing.

But, how could you guess what searches are they going to make? Continue reading →

How will Google Instant affect you?

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Yesterday Google announced the launch of Google Instant to make search even faster. With the new Google Instant now launched a new search revolution is announced to start. This new feature was  brought up to make the search a better experience for the users and to decrease the average time spend on a search.

How does it help?

When typing a query it makes suggestions of terms that it guesses to be most likely for you to search and displays them in a drop down list. The one with most chances of being your match is also displayed in the search box as a grey sequence of your query and if you think it fits you just press Tab and it will automatically complete it for you.

The coolest thing about Google Instant is that as you type the query search results are already displayed below the suggestions drop down list. With every word you ad to your text the suggestions change and the results shown change too. This way you can get suggestions for the terms to search and see the results without making a click or pressing a key. And it will also be a lot easier to find a relevant results fast by only eye scanning the results as they change with your typing. Continue reading →

How to share the projects with your coworkers

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Picture a marketing agency which offers search engine optimization services… Luke uses Advanced Web Ranking Enterprise when managing his client’s search engine optimization and striving to improve their website ranking. But since the number of clients increased significantly, so the workload did and he decided to take another marketer on board.

Cindy’s skills impressed Luke and he decided to hire her. She was going to help him to manage the portfolio with clients, thus using Advanced Web Ranking to manage search engine rankings. A new computer was configured for her and a Professional license of AWR was bought and installed. Cindy learned how to use the software and started to create projects for new clients.

Weeks later Cindy started to email reports to Luke with the changes noticed in their client’s rankings. But soon Luke felt the need to have a look himself at the Interactive Reports, set Triggers  for Cindy’s projects and find new keywords ideas.  Trying to do this, Luke faced a new issue: he couldn’t access Cindy’s projects without coming to her desk and the reports received from her via email were not enough.  So he started looking for a way to have access at Cindy’s projects and Cindy at his projects.

Fortunately for Luke after doing a research he found a solution: Advanced Web Ranking Server.

AWR Server

The Advanced Web Ranking Server  license allows multiple clients to share the same database and was designed to work on Local Area Networks (LANs). The Server license gives users the possibility to use the Server service and let them keep their existing Enterprise license. Knowing this, Luke decided to upgrade his Enterprise license to Server and keep the Professional license for Cindy.

Luke started by outlining the steps for integrating Advanced Web Ranking Server on the company network:

  • Plan the integration of Advanced Web Ranking Server
  • Install and configure the Server service
  • Connect the clients to the Server

Continue reading →