If exact and partial match links put a lot of weight on your rankings, it would only be logical to keep a close eye on the correlation between them, right?
So, if you work on your anchor text distribution, you should see some effects on your rankings as well. Or at least you should know what to expect after adding some anchor text links.
Therefore, for matching and tracking together your website rankings and your anchor text distribution, I suggest this three step routine:
Conversion rate optimization is about making your visitors interact more with your website and perfecting the process of converting them into customers or subscribers.
It’s about emulating your website on your visitors behavior.
It’s about anticipating what they think, what they need and what they desire, and give them just that.
The first and the most important tool you have for achieving that are your WORDS.
All the other methods are useless if your message is wrong.
Talk your visitors through the conversion funnel! Continue reading
Before starting to research for new keyword ideas, think for a second about your visitors.
Who are they? What are they interested in? And you will come to the conclusion that you can not put them all in one basket.
They are different. Some of them have more knowledge that others, some of them are looking for research when others are looking to buy, some might be pickier than others and so on.
They don’t want the same thing. Some of them don’t even know what exactly they are looking for, and some of them want only one specific thing.
But, how could you guess what searches are they going to make? Continue reading