More and more online businesses are using social networks to increase their online exposure, to increase sales or to increase their rankings (now that it’s confirmed the fact that social sharing is also correlated with search engine rankings).
But, are these businesses getting any results?
Is this method paying off or is it just a waste of time? Continue reading
Conversion rate optimization is about making your visitors interact more with your website and perfecting the process of converting them into customers or subscribers.
It’s about emulating your website on your visitors behavior.
It’s about anticipating what they think, what they need and what they desire, and give them just that.
The first and the most important tool you have for achieving that are your WORDS.
All the other methods are useless if your message is wrong.
Talk your visitors through the conversion funnel! Continue reading
Have you ever landed on a website and just couldn’t figure out what to read first?
Not because you can’t decide which from all the interesting things you should read first, but because you can’t focus on anything?
I’m talking about those seas of letters and colors splashed over your computer screen.
Have you read any of these pages? My guess… you just closed the window. Continue reading
Picture a marketing agency which offers search engine optimization services… Luke uses Advanced Web Ranking Enterprise when managing his client’s search engine optimization and striving to improve their website ranking. But since the number of clients increased significantly, so the workload did and he decided to take another marketer on board.
Cindy’s skills impressed Luke and he decided to hire her. She was going to help him to manage the portfolio with clients, thus using Advanced Web Ranking to manage search engine rankings. A new computer was configured for her and a Professional license of AWR was bought and installed. Cindy learned how to use the software and started to create projects for new clients.
Weeks later Cindy started to email reports to Luke with the changes noticed in their client’s rankings. But soon Luke felt the need to have a look himself at the Interactive Reports, set Triggers for Cindy’s projects and find new keywords ideas. Trying to do this, Luke faced a new issue: he couldn’t access Cindy’s projects without coming to her desk and the reports received from her via email were not enough. So he started looking for a way to have access at Cindy’s projects and Cindy at his projects.
Fortunately for Luke after doing a research he found a solution: Advanced Web Ranking Server.
The Advanced Web Ranking Server license allows multiple clients to share the same database and was designed to work on Local Area Networks (LANs). The Server license gives users the possibility to use the Server service and let them keep their existing Enterprise license. Knowing this, Luke decided to upgrade his Enterprise license to Server and keep the Professional license for Cindy.
Luke started by outlining the steps for integrating Advanced Web Ranking Server on the company network: