Keywords are the essence of search engine optimization. Think of them as ID Cards, that tell the searchers and the search engines what your web page is about.
Before you start writing content, you need to have your mind set on two things:
1. what are the most relevant keywords that describe your website page; and
2. how valuable these keywords are from the commercial point of view
Keyword research tools are a great way to find new keyword ideas.
But there’s a catch… 
What’s the first thing that crosses your mind when you discover a new rising competitor?
Is it : How good is he? Or: Is he successful? Does he drive massive traffic to his website? What about his monthly revenue? Is he going to get awesomely popular and put me out of business?
Probably countless questions are flooding your mind, speeding up your heart rate and inducing panic.
With a little patience and a few updates on your AWR projects, you will know everything there is to know about this new competitor, you’ll discover the best ways to defeat him and you’ll never allow yourself to be surprised by such arrival again.
Before starting to research for new keyword ideas, think for a second about your visitors.
Who are they? What are they interested in? And you will come to the conclusion that you can not put them all in one basket.
They are different. Some of them have more knowledge that others, some of them are looking for research when others are looking to buy, some might be pickier than others and so on.
They don’t want the same thing. Some of them don’t even know what exactly they are looking for, and some of them want only one specific thing.
But, how could you guess what searches are they going to make? Continue reading
