How To Create SEO Reports with Ranking, Linking and Analytics Data

A good search engine optimization strategy is based on careful planning, a lot of work and good choices made on key issues. Everything will get analyzed at the end of each month, when the time comes to send out reports to your customers.

Looks familiar?

These reports are the mirror of your efforts. The only difference is that your customers will not ask “who’s the fairest of them all”, but rather:

  1. Where do I rank in the search engines for this keyword?
  2. How many links do I have with this anchor text?
  3. How many visitors are coming to my website searching for this keyword?

Each question should find its answer in the details of the reports you prepare. To make them as “readable” as possible, here’s what you should consider:

Combine ranking, linking and analytics data in a consistent way

Remember, your customers do not have your SEO expertise. Things that seem so obvious to you may not make much sense to them. You need to make sure the ranking, linking and analytics details are displayed in such a way that marketers can easily extract the information they need to build future strategies.

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AWR 8.5: Ranking, Linking and Analytics At Your Fingertips!

There comes a time when all efforts start to pay off in your search engine optimization work. Analytics reports show that more traffic is coming from search engines, ranking charts indicate your optimized keywords have the best positions ever, while your links reports show your domains are gaining more and more quality backlinks.

Surely these metrics are somehow connected, but it’ s hard to tell from all the reports and graphs spread on your desk.

Wouldn’t it be awesome to see your analytics, links and ranking data in the same place?

Well, there is no need to wait for Christmas. Your wish has come true with Advanced Web Ranking version 8.5.

You can now combine analytics, links and rankings into awesome hybrid reports, which show the metrics in both a comparison table and a chart with the evolution of your websites in time.

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