• Adam Lancaster

    Wow love the new features!! I just don’t use enough of all of them – time to do some homework and testing! Thanks guys

  • Bob Sellat

    greatwork people!

  • http://www.danielvareta.com/ Daniel Vareta

    Hello Aura, Great work, have always been very happy with engenerial support on my concerns. I specially like the categories import, it will save me quite a lot of time when I need it, in the past I spent several hours when I needed to use it. However, I have an observation do make: as of minute 4 you mention “the search result that users see”, not quite correct, from what I understood you ignore the huge personalization effects specially in developed countries/markets. I also agree with the explanation you give about “why am I getting so little traffic from a keyword with great position” but your forgot to mention seasonability too…just because this month that top 3 keyword did not bring as much traffic as before, does not mean it needs special attention for the curent SEO efforts, that may take precious time away from other keywords that just need an internal link (or whatever may be) to get from positon 14 to position 6. But overall, it’s great! glad to work with you guys. By the way, I think the alerts may come quite handy.

    • auradozescu

      Thank you Daniel, I’m happy you like the new feats.

      You are right to assume that “search results that users see” don’t include personalized searches (as in searches made by people who are logged in their Google account). Actually, all parameters in this equation cannot include these “logged in” searches, because Google does not show in analytics the keywords that generated the visits. They are assigned to [not provided].

      The share of traffic is thus calculated for keywords that we can see in GA.

      Now, personalization is also translated into location based results. And this is something that AWR can help with. If you are doing SEO for a specific market (country or city), you need to get the local traffic share (calculated based on the local search volume, as shown in the video) and compare it with the ranking results extracted with Google Custom Location in AWR. This feature gives you the ability to gather rankings relevant for other locaitons than the one you are based in.

      We have another video explaining this in detail

      http://www.youtube.com/watch?v=PGbJgefYBJk&feature=share&list=PL_sm3ydVBxdCYwqp3CkoNGKNTc1x5ZerX

      Regarding the best time chosen to fix an underperforming keyword, I think this depends on many criteria, including seasonality. For example, another variable that comes to mind is the total search volume (how much traffic a keyword could actually generate, even if we fix it, and how relevant that traffic would be, compared to other cases we are working on). This is something that is done and measured in time :)

      • http://www.danielvareta.com/ Daniel Vareta

        Hello Aura,

        Thanks for your reply.

        Right, I am aware of that, but I felt it was a bit misleading or at least you were not telling the whole story.

        Regarding local results, thank you for your explanation :)

        “Regarding the best time chosen to fix an underperforming keyword, I think this depends on many criteria, including seasonality.” absolutely, depends on what metrics you want to use to create optimization priorities.

        Keep up the good work :)