What is an Unnatural Link – According to Google

Every week there are more and more people receiving penalties from Google for unnatural links, and often these site owners were not aware that the links they were paying someone to build on their...
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Google Didn’t Want Us To Use The Keyword Planner This Way. But It Works Nicely.

Just practicing my Upworthy titles. Did it make you click? Now that you're here, we'll look at what I'm talking about in a moment. But first let's set the scene as to why and when you'd want t...
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Seven Tests In Vetting A Great Guest Post Placement

Guest posting, guest posting, guest posting. I'm pretty sure we've read enough posts over the last three weeks to make us all sick. Well, here's one more for you! I think all good marketers...
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How To Prove Your Value To Your SEO Clients

It can be difficult sometimes to show your clients the value they are getting from your service. Naturally, there is a gap between the SEO efforts you make, and how your client perceives these ef...
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PR For Link Building: 5 Steps To Success

Following Matt Cutts' latest indictment of guest posting, link builders will increasingly look to PR as a means of obtaining natural, editorially-driven links. PR has its pitfalls. It's harder...
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Get Your Manual “Unnatural Links” Penalty Lifted Every Time

Google's algorithm has changed a lot and what worked 5 years ago generally doesn't work now. The problem is that a large number of businesses and website owners have been caught in the cross-f...
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How to Triple The Return on Your SEO Using AdWords

What if you could explain to prospects, management, or your wife that your year-long SEO plan would result in $ 50,000 for the company? Sounds far-fetched because SEO is an untamed animal pulling...
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What It Really Means When Matt Cutts Says “This Is Dead”

It happened again. Google's head of web spam Matt Cutts told the digital world that another link earning tactic is dead. Well, that's at least what most inexperienced SEOs took away from a ...
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Dear SEOs: Quit Complaining, Start Marketing

Dear SEO Community, It's time to "man (and woman) up". It's time to pull up our boot straps and get to working hard like they did in the old days. The days of griping about every single time G...
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Google Plus Local – How to Get Verified Quickly!

Having a Google Local page is an essential part of local optimisation, it used to be a case of creating a Google places page but this has slowly evolved to a Google + Business page for your local...
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