In the world of SEO, few strategies are as widely discussed as link building. Personally, I think it has to do with the semantics of the phrase and the history of the tactic more than the modern approach, but I’ll be visiting that idea shortly. This is a significant topic because external links are the … Continue reading "The Link Building Myth Holding Your SEO Strategy Back"
Copywriting is one of the many skills that online content producers must master. Give yourself a skills boost by understanding what makes the microcopy on your websites work well. How much time do you save and how many conversions do you gain by optimising the labels on your homepage? Get an idea for the answer … Continue reading "The Art of Writing Great Microcopy"
Once you’ve gone through the technical checklist, there’s still plenty more to get your teeth into when going through your site’s SEO with a fine toothed comb. On page factors could be having an impact on your site. By carrying out a content audit and a making sure that you are targeting the right keywords, … Continue reading "The Elementary Digital Complete SEO Audit: Part Two – On Page"
Hey guys, we’re happy to announce the latest features added to AWR Cloud! The highlights of this release include a brand-new project sharing option, extended multiple dates views, Google Analytics links export and an updated notes section. Let’s take them one by one and see what each feature brings new to the table! Share projects … Continue reading "New Features in AWR Cloud: Shareable project links, Multiple Dates and Notes improvements"
Video marketing has quickly become one of the most popular forms of online media, however for many ecommerce businesses it is yet to secure itself as a must have part of the marketing strategy. This is in a great part due to the misconception about it not being possible to gauge the ROI on video … Continue reading "How Ecommerce Businesses Can Generate Organic Traffic with Video Marketing"
Well, 2016 is here (has been for a while now) and it’s time to take a final look back at 2015. It’s been a good year for AWR Cloud. We’ve added some cool new features (I know, bragging), and a lot of improvements and little things that we hope are making your work a bit … Continue reading "AWR Cloud in 2015"
You probably heard the news about RankBrain – Bloomberg Business recently published an interview with Greg Corrado, a senior research scientist at Google, who described the technology as one of the engine’s newest and most sophisticated ranking signals. Considering it’s just one of hundreds of Google’s ranking signals, the details about RankBrain might not seem … Continue reading "Inside RankBrain: Changing SEO for the Automated Age"
It’s fashionable in the marketing world to latch on to the latest trends and fads – we’ve seen this time and time again with marketers eagerly trying the various new social media apps and other hot flavor-of-the-month online channels. But one area of digital marketing that is often overlooked, in part because it’s been around … Continue reading "4 Undeniable Reasons Why Blogging is Your Superhero"
The beginning of every year is a time for reflection over your life, family, friends, career, and finances. It is also the best time to evaluate the past year’s performance and create a new list of goals. As a professional blogger or general internet entrepreneur, it is critical that you identify your strengths and weaknesses … Continue reading "49 Blogging Tips – A Blogger’s Checklist For 2016"
Most people know Google AdWords as a tool that simply allows you to bid on keywords associated with your website, products, or services in order to outrank competitors interested in attracting customers searching for the same (or similar) terms. This certainly was true in the early days of Google’s PPC (Pay Per Click) service. Over … Continue reading "5 New Adwords Features all Search Marketers Should Know"