Most people know Google AdWords as a tool that simply allows you to bid on keywords associated with your website, products, or services in order to outrank competitors interested in attracting customers searching for the same (or similar) terms. This certainly was true in the early days of Google’s PPC (Pay Per Click) service. Over … Continue reading "5 New Adwords Features all Search Marketers Should Know"
Lately we’ve been bugged about this idea that SEOs still face a lot of challenges in their work, and they could do with more support or automation in some areas. So we created this new, completely free tool that provides on-the-spot, sharp data about web pages – we call it AWRStudyr [read: stədi-ər]. AWRStudyr is … Continue reading "[Free] AWRStudyr – A New Tool in Your SEO Kit"
When you’ve had a website for a while, you will probably be constantly tinkering with it to keep the SEO up to date. Every now and then you should consider doing a full SEO audit to ensure that everything is in order. This is the first of our three part guide to a thorough, top-to-bottom … Continue reading "The Elementary Digital Complete SEO Audit – Part One"
Hi guys, it’s time to kick off 2016 in style, and AWR Cloud brings you a new awesome feature: we are ready to unlock your not-provided keywords from Google Analytics! I am pretty sure that an important part of your SEO strategies relies on organic keyword data. And with roughly 80% of your keywords being … Continue reading "New Features in AWR Cloud: Unlocking Not-Provided Organic Keywords"
AWR Cloud is evolving at a fast pace and even though we accompany each release with a presentation article highlighting the new functionalities we add, sometimes we realize it would be important to provide a more in-depth explanation of why we add that each functionality and how it can help you. Beyond functionality, each user is … Continue reading "7 New Features in AWR Cloud – And Why They’re Important"
Like so many content marketers, I was a journalism major. I romanticized journalism, thanks in large part to films like Anchorman All the President’s Men. The idea that two writers were able to bring down an unethical presidential administration was inspiring to me. I wanted to be that writer who could tell truth to ugly … Continue reading "A Recipe for Virality – Craft Protent to Your Heart’s Content"
Holiday season is here and it’s time for some gifts for you, the AWR Cloud user! Santa came early here at Caphyon, and he left some nicely wrapped up gifts for our users. Links Because you’ve been nice, Santa hooked you up with the long awaited links reports. You can now see the links that … Continue reading "New Features in AWR Cloud: Links and SEO Browser"
When a full SEO technical audit is finished, it seems like the entire on-page SEO work is already done, right? No. Reality is, it is far from over. Your work is just about to get more exciting because you’ll now get into the nitty gritty calibrations to further rev up the power of SEO. Rand … Continue reading "High Priority SEO Calibrations After A Glorious Full Technical Audit"
UPDATE [December 10, 2015]: We have implemented a new system to geolocate queries to Google and retrieve localized ranking data in both AWR Desktop and Cloud. Thus, the workaround described in this article has been replaced and will no longer be used in AWR for location specific search engines. Special thanks to Rüdiger Voßberg for … Continue reading "The Removal of Google’s Search Location Filter and What it Means for AWR Users"
Mobile search is evolving to such an extent that even search engines are often not the first port of call anymore. With the rise of voice search and personal assistants like Cortana and Siri, search engines are now competing with the more personalised information available on an individual’s smartphone as well. It has never been … Continue reading "Four Ways to Succeed in Mobile Search in 2016"