7 Steps to Getting Awesome Branded Search Results

Most SEO strategies revolve around organic search rankings, geared toward potential customers who happen to be searching for what you’re selling, but are, as of yet, unfamiliar with your brand. But these strategies only apply to people who have never heard of your brand before – what about the people searching for products or services … Continue reading "7 Steps to Getting Awesome Branded Search Results"

The Secret to High Local Search Rankings – Citation Consistency

Have you been struggling to boost your local business in Google Search results for quite a while now? You work on your link earning strategy, you furnish your blog with topical content and you focus on those CTR-boosting title tags and meta descriptions, but your local rankings are still in poor condition? It seems like … Continue reading "The Secret to High Local Search Rankings – Citation Consistency"

You and Google… Till Death do you part

Google remembers everything you do in AdWords … Everything. Once you associate your information with Google, the company never forgets. It really is much like a marriage. You can’t quit completely and start fresh all over again. Once you’ve signed up, you’ve signed up. Since you’re required to use real-world information to finalize your account, … Continue reading "You and Google… Till Death do you part"

Using Mobile Personas For More Productive Marketing

60% of mobile users access smartphones as a primary means of online shopping and research. 76% report they are more likely to read a message if sent as a text (SMS) rather than an email. 64% admit they have made a purchase based on a mobile marketing alert or campaign. In short, the mobile revolution … Continue reading "Using Mobile Personas For More Productive Marketing"

5 Ways Keyword Research Has Changed Over the Last 10 Years

Keyword research has long been a staple ingredient of the search marketer’s arsenal; providing new ideas for keywords, data on volume and competition, and of course, bottom-line feasibility. Ten years ago, any effective SEO campaign started with a strong set of keyword research (KWR) to guide the strategy. You’d pull the data straight from Google, … Continue reading "5 Ways Keyword Research Has Changed Over the Last 10 Years"

9 Insanely Fast Ways to Generate New Content Ideas

Thinking up fresh content ideas is one of the most time-consuming tasks for a content marketer. Wouldn’t it be nice to have a massive list of topics ready to inspire your content creation? In this post, you’ll learn 9 ways to quickly generate an arsenal of new content ideas. Save those ideas to a spreadsheet … Continue reading "9 Insanely Fast Ways to Generate New Content Ideas"

5 Common Keyword Research Mistakes that Might Be Costing You Traffic and Money

One of the first steps people take when trying to rank in the search engines is doing keyword research. A lot of people aren’t doing keyword research any more because Google’s tools don’t reveal as much data as before. But keywords do still send traffic and ignoring keyword research is a big mistake. Keyword research … Continue reading "5 Common Keyword Research Mistakes that Might Be Costing You Traffic and Money"

The 4 Pillars of Information Architecture

Architecture is important. Castles made of sand fall apart with the tides. But built upon a strong foundation, a house can stand a thousand years or more. Websites are no different. Well, a little different. But let’s stick with the metaphor a moment longer. The architecture of the great monolithic structures of the past are … Continue reading "The 4 Pillars of Information Architecture"

5 Ways to Reduce Your Link Building Costs (And Still Get High-Quality Links)

Modern link building requires a strategic and delicate balance. The days of manual link placement are over, and in their place is an era where link quality means far more than link quantity. One good link is worth potentially more than hundreds of low-quality ones, and a pattern of bad links can actually set back … Continue reading "5 Ways to Reduce Your Link Building Costs (And Still Get High-Quality Links)"

Driving Ecommerce Revenue With Quizzes And How To Do It

Most online retailers today typically rely on the same variation of an ad campaign as a part of their marketing strategy. What if there was a way to optimize ecommerce sales by implementing a different piece of content that could personalize the online shopping experience and increasing revenue? At physical retail locations, various brands are … Continue reading "Driving Ecommerce Revenue With Quizzes And How To Do It"