Should You Pay Per Click To Advertise An AdSense Site?

AdSense and AdWords are two sides of the same coin. AdWords gives advertisers a means to drive targeted traffic to their site on a cost-per-click basis, and AdSense allows site owners to share th...
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8 Reality Checks You’ll Need to Saunter Into the Future of SEO

So the year 2013 draws to a close and we look into the crystal balls again. As search scene has been changing faster than ever for the last few years with Google's continuous animal-named rel...
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How Winning Firms Educate and Succeed

Many see 2013 as the year content marketing really took off. But that newfound popularity comes with a certain shallowness - or at least shrewdness - of thought on the topic. How can you stand ou...
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How to Create 301 Redirects from a Sitemap Page – Quick & Easy Using Excel and Notepad

One of the things I keep hearing is how difficult it is to create all of the proper 301 redirects when you're moving a site from blog.domain.com to www.domain.com/blog. But with this tutorial,...
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Understanding how searchers perceive your brand and content

How did searchers find my website? What keywords did they use? And what made them click on my URL in the search results? Questions like these used to have an answer in the keyword data that ca...
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What Is Co-Citation & How Does It Impact Content Writing For SEO?

If you spend any amount of time in the SEO space you probably heard of Co-citation by now, but you may or may not know what exactly it means and more importantly what to do about it. Knowing the ...
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What Google Hummingbird Is And Is Not

When Google announced at it's 15th birthday party that a new search algorithm called Hummingbird had launched about a month prior, many people within the search industry scratched their heads try...
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10 Reasons Why Infographics Still Matter in SEO

Last week, Rand Fishkin produced a fairly disparaging video on Moz.com about infographics and why they should be replaced with on-page visual elements. While I agree that in 90% of cases infog...
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What Makes a Good Retargeting Ad?

Direct response display advertising is all the rage and with the holidays coming, advertisers are creating deeply segmented lists based on user behavior and site activity to retarget. But what ab...
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How to Get Local SEO Rankings

When working in Local SEO, you surely know how search engine positions differ from one city to another, even if you don't append the city name to the keyword search. So, if you have colleagues wo...
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