According to a recent Moz & BuzzSumo’s study, 50% of articles get two or no tweets, while 75% of posts have zero inbound links. Moreover, I bet many marketers would love to see greater engagement with the email newsletters they send. All this ultimately results in fewer leads that marketing activity generates, which makes us … Continue reading "How Your Customers can Help You Create a Better Content Strategy"
Hey guys, AWR Cloud has just been updated! Today’s release includes several improvements and bug fixes, as well as some major changes to our Google Webmaster Tools section. Let’s see what’s new: Unlimited Reports Following a series of performance improvements behind-the-scenes, AWR Cloud now offers an unlimited number of reports, for all account types, including … Continue reading "New Features in AWR Cloud: Extended Search Console Metrics and Unlimited Reports"
Google Trends is a unique and useful tool for journalists to keep track of what people want to know about. But it’s also invaluable for companies watching their brand health and analyzing consumer interests for the purposes of content creation – even though most users only scratch the surface of the wealth of information Google … Continue reading "7 Ways to Use Google Trends You’ve Never Thought of Before"
Keywords have long played a central role in SEO, both as a dictatorial force responsible for shaping user search behaviors, and as a strategic focus for businesses looking to get in on the action. Originally, the mechanics of keywords were fairly straightforward; Google used the frequency of keywords as they appeared throughout the web to … Continue reading "SEO Keyword Strategy in 2016: Shotgun Blast or Laser Focus?"
We all enjoy the excitement of the prospect of making amazing business relationships that become highly profitable, but we are not so keen on taking risks. We all have overheads and worry about making decisions that do not provide us with the quick return on our time-investments. In the summer of 2015 I began to … Continue reading "How to Approach SEO for % of Profit Deals"
An earthquake called Phantom Update shook the whole SEO scene several weeks ago, as we observed enormous rises and falls in different sites’ rankings. According to a lot of experts the core algorithm changes casted an eye on quality content. As we all know the series of Panda-updates, especially focused on content and website quality, … Continue reading "Insights from Google’s Quality Rater Guidelines in the Age of Quality Updates"
There are people who would say that because I’m a link builder, I don’t believe in link earning. I’m not shy, so you’ll know when I don’t believe in something: trickle down economics, aliens at Area 51, George Clooney’s range as an actor, etc. But I do believe in link earning. I just don’t believe … Continue reading "The Healthy Philosophy Behind Link Earning"
Link building has been one of the most hotly debated issues in the SEO community for the past few years, and now it appears that Google itself is reversing its position on whether the strategy is acceptable as a means of increasing organic search rankings. The controversy started in the SEO community back in 2012, … Continue reading "Is Google Reversing Its Policy on Link Building?"
If you’re no longer satisfied with local operation, then you might want to consider international SEO. Making your website global can help you grow and extend your reach to an international audience. International SEO gives you the power to drive a healthy amount of traffic from other countries and foreign language speakers to give your … Continue reading "International SEO – A Detailed Guide on How to Grow Your Customer Base"
Content marketing is the most important part of your digital strategy. While plenty other factors shape online campaigns as well, in order to succeed in the digital space, you absolutely need compelling, shareable copy, social media posts, white papers, etc. Of course, content isn’t just about posting something on Facebook. From research, creation and distribution … Continue reading "Improve Your Online Strategy with These Awesome Content Marketing Tools"