UPDATE [December 10, 2015]: We have implemented a new system to geolocate queries to Google and retrieve localized ranking data in both AWR Desktop and Cloud. Thus, the workaround described in this article has been replaced and will no longer be used in AWR for location specific search engines. Special thanks to Rüdiger Voßberg for … Continue reading "The Removal of Google’s Search Location Filter and What it Means for AWR Users"
Mobile search is evolving to such an extent that even search engines are often not the first port of call anymore. With the rise of voice search and personal assistants like Cortana and Siri, search engines are now competing with the more personalised information available on an individual’s smartphone as well. It has never been … Continue reading "Four Ways to Succeed in Mobile Search in 2016"
There’s no shortage of metrics to measure in an SEO campaign. With the goal of getting more traffic to your site by building a reputation, improving the structure of your site, and producing great content, you need to know everything – from which posts of yours are performing best to how many actual customers are … Continue reading "What to Measure Weekly, Monthly, and Annually in an SEO Campaign"
Hey guys, AWR Cloud has just been updated, and a few extra features are now available in the application. The main item introduced today is the brand new “Events Center.” This all-in-one menu collects and reports all the major events that affect your AWR Cloud websites from here on. It can be used to monitor … Continue reading "New Features in AWR Cloud: Events Center"
Does offline marketing boost online searches? The findings of a not so recent study reported by Econsultancy say it does … by as much as 40 percent! The respondents of the study were asked what prompted them to search online for a particular company, product, service, or slogan (read “hashtag”). The results were as follows: … Continue reading "How Offline Branding Can Positively Impact SEO"
According to a recent Moz & BuzzSumo’s study, 50% of articles get two or no tweets, while 75% of posts have zero inbound links. Moreover, I bet many marketers would love to see greater engagement with the email newsletters they send. All this ultimately results in fewer leads that marketing activity generates, which makes us … Continue reading "How Your Customers can Help You Create a Better Content Strategy"
Hey guys, AWR Cloud has just been updated! Today’s release includes several improvements and bug fixes, as well as some major changes to our Google Webmaster Tools section. Let’s see what’s new: Unlimited Reports Following a series of performance improvements behind-the-scenes, AWR Cloud now offers an unlimited number of reports, for all account types, including … Continue reading "New Features in AWR Cloud: Extended Search Console Metrics and Unlimited Reports"
Google Trends is a unique and useful tool for journalists to keep track of what people want to know about. But it’s also invaluable for companies watching their brand health and analyzing consumer interests for the purposes of content creation – even though most users only scratch the surface of the wealth of information Google … Continue reading "7 Ways to Use Google Trends You’ve Never Thought of Before"
Keywords have long played a central role in SEO, both as a dictatorial force responsible for shaping user search behaviors, and as a strategic focus for businesses looking to get in on the action. Originally, the mechanics of keywords were fairly straightforward; Google used the frequency of keywords as they appeared throughout the web to … Continue reading "SEO Keyword Strategy in 2016: Shotgun Blast or Laser Focus?"
We all enjoy the excitement of the prospect of making amazing business relationships that become highly profitable, but we are not so keen on taking risks. We all have overheads and worry about making decisions that do not provide us with the quick return on our time-investments. In the summer of 2015 I began to … Continue reading "How to Approach SEO for % of Profit Deals"