Category Archives: Customer Experience

How To Manage Your Link Building Data With Advanced Web Ranking

Posted on by
Reply

Quality link building profiles are essential in all search engine optimization campaigns. The more trusted your backlinks are, the better chances your website has to come up in the first search engine results for the relevant terms.

This is a nice theory, I’m sure you agree :) But it’s often hard to see it in action. Link data is difficult to manage, making link profiles assessment a real pain. That’s because most link building tools focus on gathering the information, and overlook the user experience. The data retrieved is presented in bulk sheets, with thousands of URLs and terms that don’t always make sense.

What if the link building management process was entirely in your hands? You could choose exactly what links you want to see, how you want to see them and how much you want to spend to retrieve this information. How about that?

Continue reading →

15 Reasons to Like Advanced Web Ranking – What Our Customers Say

Posted on by
4

A few weeks ago we decided to send a survey to all our customers and find out how they feel about AWR.

As we gathered up the responses we were thrilled to find our hard work rewarded by the appreciation and nice words our clients had regarding AWR’s capabilities.

And so we’ve put together a list of fifteen top reasons our customers claimed to make AWR their favorite SEO tool:

Continue reading →

How To Create SEO Reports with Ranking, Linking and Analytics Data

Posted on by

A good search engine optimization strategy is based on careful planning, a lot of work and good choices made on key issues. Everything will get analyzed at the end of each month, when the time comes to send out reports to your customers.

Looks familiar?

These reports are the mirror of your efforts. The only difference is that your customers will not ask “who’s the fairest of them all”, but rather:

  1. Where do I rank in the search engines for this keyword?
  2. How many links do I have with this anchor text?
  3. How many visitors are coming to my website searching for this keyword?

Each question should find its answer in the details of the reports you prepare. To make them as “readable” as possible, here’s what you should consider:

Combine ranking, linking and analytics data in a consistent way

Remember, your customers do not have your SEO expertise. Things that seem so obvious to you may not make much sense to them. You need to make sure the ranking, linking and analytics details are displayed in such a way that marketers can easily extract the information they need to build future strategies.

Continue reading →

How To Track Rankings For International Clients With Google Location

Posted on by

With so many ways to communicate in the age of Globalization, more and more SEO experts provide their services to customers overseas.

If, let` s say, you are based in San Francisco and you just found a potential customer with a local business in France, le Champs-Élysées will have to wait. All it takes is a few emails and some phone calls, and the new search engine marketing campaign is ready to start.

Sounds easy? Sure it does, but there`s a catch!

Search engines usually show different results for the same keyword, based on different locations.

For example, the Google results you will see from your San Francisco office will not be similar to those your customer will see from Paris. So, when she receives your first ranking report, it may not make much sense to her:

Luckily, there are two solutions to this problem:

  1. Change your location in browser using Google Location
  2. Create a customized Google Location search engine in Advanced Web Ranking

Continue reading →

How To Improve Your Company Workflow With Advanced Web Ranking Server

Posted on by

When Advanced Web Ranking was released, about 8 years ago, the application addressed mostly free lancers and small businesses in the industry of SEO. All you needed was one computer and an Internet connection, and you could very well do all the work from home.

In time these small businesses have grown into big SEO companies. The need for more resources grew as well. Fluffy slippers turned into elegant shoes and home desks turned into nice offices downtown. Soon, the need arose for managing search engine results across all the company` s clients and share all the Advanced Web Ranking projects  between users.

That is why we’ve built the Advanced Web Ranking Server,  which allows you to connect multiple AWR clients, installed on different machines, to a centralized database.

Co-workers get to share AWR projects

With the Server edition, co-workers have the ability to share the workload in Advanced Web Ranking and access each other` s projects.

Continue reading →

4 Tips to Customize Printable Reports in Advanced Web Ranking

Posted on by

Whether you are an experienced SEO Marketer or just decided to enter this business and optimize your own websites, surely you could use some help in gathering, analyzing and displaying ranking data.

Of course, there is the old fashion way of doing things: search in browser and manually compile excel reports, column by column and row by row. But we are in the automation age now, and everything is at hand with SEO tools. Advanced Web Ranking is one of them, and it covers all the gathering, analysis and automatic reporting.

Reports generated with the application will further reflect your efforts to improve positions in the SERPs. The key to easily customize and manage them is flexibility. Changing the rankings sorting and orientation, emailing reports automatically and editing their header and footer are just some of the actions you can perform to make the whole reports generation process more efficient.

Continue reading →

The Fresh New Look of Advanced Web Ranking

Posted on by

Fresh, surprising, and finally out of the box!

We started the adventure about 6 months ago, with a Sunday afternoon discussion between old friends. As everything in the SEO world grows and changes continuously, we felt it was about time for good old AWR to change its looks and put on some new fancy clothes.

So we took our time and thoroughly analyzed the impact of major design changes on the application usability. In a few weeks, our idea became a viable project, challenging both for us and for our customers.  Designers, developers, testers and a nice coffee machine joined in a common effort to improve an already established seo software solution.

Advanced Web Ranking

The brand new Advanced Web Ranking 8.0 was just released from Caphyon` s labs, and is now ready to roll.

Continue reading →

Why Extend your Maintenance Plan?

Posted on by
Extend you Maintenance Plan

Extend your Maintenance Plan

Have you ever wondered what is the difference between Extending and Renewing your license? Or why there are so many options when buying a license?

Here at Caphyon, we are continuously striving to improve the products and services we offer to our customers. Hence, we are always looking to find new ways of delivering the best service and reward our loyal customers.

When you become a customer, you receive the right to use your license for life, without any other strings attached. However, each license comes with a Maintenance Plan, free for 12 Months, which offers you application updates, search engine updates and technical support.

But let’s see what each of these can offer you. Continue reading →

AWR Online Survey

Posted on by

We love listening to our customers and we are eager to find out how they interact with with our website and our products. That is why we set-up an Online Survey to help us achieve that.

The 4Q Online Survey allow us to understand the purpose of your visit, whether or not you completed your task for that visit and how satisfied you are with the information found on our website.

Here are the main metrics that help us measure your interaction with our website:

Purpose of visit

The purpose of visit allows us discover and measure the main reasons why you visited our website and helps us improve and make more visible for you the sections you need. Here are the main reasons of visiting AdvancedWebRanking.com:

  • Download the software
  • Learn about products
  • Contact customer service
  • Find solution to a problem
  • Place an order

Task completion

Task completion measures whether you found the information you were looking for when you decided to visit our website. It is very important for us to know you can find the information you are looking for and this is why we want to keep task completion at the highest level possible.

Visitor’s satisfaction

Visitor’s satisfaction is our number one priority here at Caphyon and we want to know how satisfied you are with our products and how useful the information found on our website is for you.

Concluding I would like to thank you for helping us improving our website and thus our product by participating to our survey.

PS:

The 4Q Online Survey is a collaboration between iPerceptions and Avinash Kaushik, author of Web Analytics 2.0 & Web Analytics: An Hour A Day.