Category Archives: Caphyon Innovations

Advanced Web Ranking in 2011 – A Happy Ending and A Fresh New Start

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You’d think that with all the snow the new year started with, we’d be out skiing, having a snow ball fight or making snow men.

But no, we’re working like crazy and we love it!

That’s because we ended last year with bold plans for 2012, and we wouldn’t want to waste any minute but start making it happen.

So, while my colleagues developers are heating up the keyboards writing code, I thought it would be great to make a “wordy” recap of all the code they’ve been writing for the past year.

Check this out, it’s pretty awesome: Continue reading →

Turning AWR Into A Genuine Ranking API

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Integrating a new software solution in big companies, with an already established business background, is always a challenge. There are lots of things to consider: compatibility with the existing solutions, impact on the workflow, new learning curve for users and so on.

Likewise, software integrators in SEO agencies and large brands, that have their own SEO teams, tend to overthink even the smallest change into their giant system’s equilibrium.

This happens especially with companies using in-house developed solutions, spread across all departments. Often, even if they really like the functionalities of a new SEO software they just learned about,  the decision is to sacrifice the benefits that tool would bring only to avoid rethinking their entire workflow.

But, what if they could just grab those benefits directly into their customized systems?

Get Google Location and Universal Search results into your own dashboards

Imagine that!

With Advanced Web Ranking 8.7, you can export rankings and enjoy the benefits of powerful SEO features within the familiar work frame of your own interface.

And the best thing about this is that, since AWR is a desktop based application, you get all the data whenever you need it, without depending on the update frequency of an external web service.

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How To Speed Up Your Keyword Position Tracking

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Doesn’t it seem to you that all things happen too fast these days?

Wake up! Take the kids to school, go to work, do this, do that…There’s just so much to do, and time doesn’t  wait for you to keep up with everything that goes on.

With this rush, you, as an SEO consultant, need to gather your search engine rankings really fast in order to meet your customers’ demands and expectations, and still have some time for yourself. But, like you, there are a lot of SEOs out there who need their rankings just as fast for their own demanding customers.

So, you’d better use every second wisely!

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AWR 8.6: Turning Ordinary Reports Into A SEO Masterpiece

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One of the key elements in growing your business and increasing sales is to spend most of your time and efforts focusing on customer relationships. It is a fact that the best customers are repeat customers. They pay you more than one-and-done purchasers, and keeping them happy is less expensive than bringing in new prospects.

As an SEO consultant or agency, building strong connections with your clients is based on treating them like strategic partners, and showing that you are truly interested in their business. The experience you offer when they interact with you is essential. After all, your reputation, as an SEO, will only be as good as the customer experience you provide.

With the release of the new 8.6 version, Advanced Web Ranking brings a new weapon in your seo software arsenal, that helps you take a hands-on approach with your customers. This is achieved with a complete, interactive SEO report that your clients can easily browse on their computers or by connecting directly to your website.

Long, fussy printable reports are history

Imagine the surprise! Seeing this month’s report changing views as per real time selections? I bet your clients will find this totally unexpected :)

To give you a taste of the ultimate SEO report, here is a demo you can play with. Yes, that’s right! Just click on the button below and the report tabs and panels will respond to your actions.

View SEO Report demo

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How To Create SEO Reports with Ranking, Linking and Analytics Data

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A good search engine optimization strategy is based on careful planning, a lot of work and good choices made on key issues. Everything will get analyzed at the end of each month, when the time comes to send out reports to your customers.

Looks familiar?

These reports are the mirror of your efforts. The only difference is that your customers will not ask “who’s the fairest of them all”, but rather:

  1. Where do I rank in the search engines for this keyword?
  2. How many links do I have with this anchor text?
  3. How many visitors are coming to my website searching for this keyword?

Each question should find its answer in the details of the reports you prepare. To make them as “readable” as possible, here’s what you should consider:

Combine ranking, linking and analytics data in a consistent way

Remember, your customers do not have your SEO expertise. Things that seem so obvious to you may not make much sense to them. You need to make sure the ranking, linking and analytics details are displayed in such a way that marketers can easily extract the information they need to build future strategies.

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AWR 8.5: Ranking, Linking and Analytics At Your Fingertips!

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There comes a time when all efforts start to pay off in your search engine optimization work. Analytics reports show that more traffic is coming from search engines, ranking charts indicate your optimized keywords have the best positions ever, while your links reports show your domains are gaining more and more quality backlinks.

Surely these metrics are somehow connected, but it’ s hard to tell from all the reports and graphs spread on your desk.

Wouldn’t it be awesome to see your analytics, links and ranking data in the same place?

Well, there is no need to wait for Christmas. Your wish has come true with Advanced Web Ranking version 8.5.

You can now combine analytics, links and rankings into awesome hybrid reports, which show the metrics in both a comparison table and a chart with the evolution of your websites in time.

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How To Improve Your Company Workflow With Advanced Web Ranking Server

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When Advanced Web Ranking was released, about 8 years ago, the application addressed mostly free lancers and small businesses in the industry of SEO. All you needed was one computer and an Internet connection, and you could very well do all the work from home.

In time these small businesses have grown into big SEO companies. The need for more resources grew as well. Fluffy slippers turned into elegant shoes and home desks turned into nice offices downtown. Soon, the need arose for managing search engine results across all the company` s clients and share all the Advanced Web Ranking projects  between users.

That is why we’ve built the Advanced Web Ranking Server,  which allows you to connect multiple AWR clients, installed on different machines, to a centralized database.

Co-workers get to share AWR projects

With the Server edition, co-workers have the ability to share the workload in Advanced Web Ranking and access each other` s projects.

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The Fresh New Look of Advanced Web Ranking

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Fresh, surprising, and finally out of the box!

We started the adventure about 6 months ago, with a Sunday afternoon discussion between old friends. As everything in the SEO world grows and changes continuously, we felt it was about time for good old AWR to change its looks and put on some new fancy clothes.

So we took our time and thoroughly analyzed the impact of major design changes on the application usability. In a few weeks, our idea became a viable project, challenging both for us and for our customers.  Designers, developers, testers and a nice coffee machine joined in a common effort to improve an already established seo software solution.

Advanced Web Ranking

The brand new Advanced Web Ranking 8.0 was just released from Caphyon` s labs, and is now ready to roll.

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5 Reasons to Use the Keyword Research Tool

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Keyword Research

Just like the most of search engine marketers,  you probably use more than one research tool for your keyword research. This is perfectly fine, but it means that for each of the tools you use, you would most probably have to:

  • open a window in your browser and get the suggestions
  • export the keywords you got to a file
  • save the file on your computer

By now you must have gathered quite a few files with your keyword suggestions. The next step would be merging the data from these files, eliminating the duplicates, sorting the data and deciding the final keywords.

But wait! It’s not over! You need to check the rankings of these keywords for your website and your competitors websites, right?

This means that you will also have to add these keywords to your Advanced Web Ranking project. Hmm… hard work, isn’t it?

I know, but things are different when using the Advanced Web Ranking Keyword Research Tool, and here’s why: Continue reading →

How to share the projects with your coworkers

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Picture a marketing agency which offers search engine optimization services… Luke uses Advanced Web Ranking Enterprise when managing his client’s search engine optimization and striving to improve their website ranking. But since the number of clients increased significantly, so the workload did and he decided to take another marketer on board.

Cindy’s skills impressed Luke and he decided to hire her. She was going to help him to manage the portfolio with clients, thus using Advanced Web Ranking to manage search engine rankings. A new computer was configured for her and a Professional license of AWR was bought and installed. Cindy learned how to use the software and started to create projects for new clients.

Weeks later Cindy started to email reports to Luke with the changes noticed in their client’s rankings. But soon Luke felt the need to have a look himself at the Interactive Reports, set Triggers  for Cindy’s projects and find new keywords ideas.  Trying to do this, Luke faced a new issue: he couldn’t access Cindy’s projects without coming to her desk and the reports received from her via email were not enough.  So he started looking for a way to have access at Cindy’s projects and Cindy at his projects.

Fortunately for Luke after doing a research he found a solution: Advanced Web Ranking Server.

AWR Server

The Advanced Web Ranking Server  license allows multiple clients to share the same database and was designed to work on Local Area Networks (LANs). The Server license gives users the possibility to use the Server service and let them keep their existing Enterprise license. Knowing this, Luke decided to upgrade his Enterprise license to Server and keep the Professional license for Cindy.

Luke started by outlining the steps for integrating Advanced Web Ranking Server on the company network:

  • Plan the integration of Advanced Web Ranking Server
  • Install and configure the Server service
  • Connect the clients to the Server

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