A good search engine optimization strategy is based on careful planning, a lot of work and good choices made on key issues. Everything will get analyzed at the end of each month, when the time comes to send out reports to your customers.
Looks familiar?
These reports are the mirror of your efforts. The only difference is that your customers will not ask “who’s the fairest of them all”, but rather:
- Where do I rank in the search engines for this keyword?
- How many links do I have with this anchor text?
- How many visitors are coming to my website searching for this keyword?
Each question should find its answer in the details of the reports you prepare. To make them as “readable” as possible, here’s what you should consider:
Combine ranking, linking and analytics data in a consistent way
Remember, your customers do not have your SEO expertise. Things that seem so obvious to you may not make much sense to them. You need to make sure the ranking, linking and analytics details are displayed in such a way that marketers can easily extract the information they need to build future strategies.
Luckily, there are two solutions to this problem:
More and more online businesses are using social networks to increase their online exposure, to increase sales or to increase their rankings (now that it’s confirmed the fact that social sharing is also correlated with search engine rankings).
When I first started as a seo, my colleagues were telling me how awesome this job is and how fast I will be falling in love with it.
Have you ever landed on a website and just couldn’t figure out what to read first?
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