Category Archives: Best Practices

How To Manage Your Link Building Data With Advanced Web Ranking

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Quality link building profiles are essential in all search engine optimization campaigns. The more trusted your backlinks are, the better chances your website has to come up in the first search engine results for the relevant terms.

This is a nice theory, I’m sure you agree :) But it’s often hard to see it in action. Link data is difficult to manage, making link profiles assessment a real pain. That’s because most link building tools focus on gathering the information, and overlook the user experience. The data retrieved is presented in bulk sheets, with thousands of URLs and terms that don’t always make sense.

What if the link building management process was entirely in your hands? You could choose exactly what links you want to see, how you want to see them and how much you want to spend to retrieve this information. How about that?

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Turning AWR Into A Genuine Ranking API

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Integrating a new software solution in big companies, with an already established business background, is always a challenge. There are lots of things to consider: compatibility with the existing solutions, impact on the workflow, new learning curve for users and so on.

Likewise, software integrators in SEO agencies and large brands, that have their own SEO teams, tend to overthink even the smallest change into their giant system’s equilibrium.

This happens especially with companies using in-house developed solutions, spread across all departments. Often, even if they really like the functionalities of a new SEO software they just learned about,  the decision is to sacrifice the benefits that tool would bring only to avoid rethinking their entire workflow.

But, what if they could just grab those benefits directly into their customized systems?

Get Google Location and Universal Search results into your own dashboards

Imagine that!

With Advanced Web Ranking 8.7, you can export rankings and enjoy the benefits of powerful SEO features within the familiar work frame of your own interface.

And the best thing about this is that, since AWR is a desktop based application, you get all the data whenever you need it, without depending on the update frequency of an external web service.

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Please, Explain These SEO-Metrics!

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Since the Linkscape integration in the 8.5 version, Advanced Web Ranking’s reports were flooded with lots of new SEO metrics.

As not all people know the meaning of these metrics, I have decided to make this post an explanatory sheet of the seven most important metrics SEOs use.

I structured the information as best I could, so that you won’t waste time reading pretty stories but get right to the bottom of things. Here it goes: Continue reading →

How To Speed Up Your Keyword Position Tracking

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Doesn’t it seem to you that all things happen too fast these days?

Wake up! Take the kids to school, go to work, do this, do that…There’s just so much to do, and time doesn’t  wait for you to keep up with everything that goes on.

With this rush, you, as an SEO consultant, need to gather your search engine rankings really fast in order to meet your customers’ demands and expectations, and still have some time for yourself. But, like you, there are a lot of SEOs out there who need their rankings just as fast for their own demanding customers.

So, you’d better use every second wisely!

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AWR 8.6: Turning Ordinary Reports Into A SEO Masterpiece

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One of the key elements in growing your business and increasing sales is to spend most of your time and efforts focusing on customer relationships. It is a fact that the best customers are repeat customers. They pay you more than one-and-done purchasers, and keeping them happy is less expensive than bringing in new prospects.

As an SEO consultant or agency, building strong connections with your clients is based on treating them like strategic partners, and showing that you are truly interested in their business. The experience you offer when they interact with you is essential. After all, your reputation, as an SEO, will only be as good as the customer experience you provide.

With the release of the new 8.6 version, Advanced Web Ranking brings a new weapon in your seo software arsenal, that helps you take a hands-on approach with your customers. This is achieved with a complete, interactive SEO report that your clients can easily browse on their computers or by connecting directly to your website.

Long, fussy printable reports are history

Imagine the surprise! Seeing this month’s report changing views as per real time selections? I bet your clients will find this totally unexpected :)

To give you a taste of the ultimate SEO report, here is a demo you can play with. Yes, that’s right! Just click on the button below and the report tabs and panels will respond to your actions.

View SEO Report demo

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How To Create SEO Reports with Ranking, Linking and Analytics Data

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A good search engine optimization strategy is based on careful planning, a lot of work and good choices made on key issues. Everything will get analyzed at the end of each month, when the time comes to send out reports to your customers.

Looks familiar?

These reports are the mirror of your efforts. The only difference is that your customers will not ask “who’s the fairest of them all”, but rather:

  1. Where do I rank in the search engines for this keyword?
  2. How many links do I have with this anchor text?
  3. How many visitors are coming to my website searching for this keyword?

Each question should find its answer in the details of the reports you prepare. To make them as “readable” as possible, here’s what you should consider:

Combine ranking, linking and analytics data in a consistent way

Remember, your customers do not have your SEO expertise. Things that seem so obvious to you may not make much sense to them. You need to make sure the ranking, linking and analytics details are displayed in such a way that marketers can easily extract the information they need to build future strategies.

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How To Track Rankings For International Clients With Google Location

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With so many ways to communicate in the age of Globalization, more and more SEO experts provide their services to customers overseas.

If, let` s say, you are based in San Francisco and you just found a potential customer with a local business in France, le Champs-Élysées will have to wait. All it takes is a few emails and some phone calls, and the new search engine marketing campaign is ready to start.

Sounds easy? Sure it does, but there`s a catch!

Search engines usually show different results for the same keyword, based on different locations.

For example, the Google results you will see from your San Francisco office will not be similar to those your customer will see from Paris. So, when she receives your first ranking report, it may not make much sense to her:

Luckily, there are two solutions to this problem:

  1. Change your location in browser using Google Location
  2. Create a customized Google Location search engine in Advanced Web Ranking

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How To Improve Your Company Workflow With Advanced Web Ranking Server

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When Advanced Web Ranking was released, about 8 years ago, the application addressed mostly free lancers and small businesses in the industry of SEO. All you needed was one computer and an Internet connection, and you could very well do all the work from home.

In time these small businesses have grown into big SEO companies. The need for more resources grew as well. Fluffy slippers turned into elegant shoes and home desks turned into nice offices downtown. Soon, the need arose for managing search engine results across all the company` s clients and share all the Advanced Web Ranking projects  between users.

That is why we’ve built the Advanced Web Ranking Server,  which allows you to connect multiple AWR clients, installed on different machines, to a centralized database.

Co-workers get to share AWR projects

With the Server edition, co-workers have the ability to share the workload in Advanced Web Ranking and access each other` s projects.

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4 Tips to Customize Printable Reports in Advanced Web Ranking

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Whether you are an experienced SEO Marketer or just decided to enter this business and optimize your own websites, surely you could use some help in gathering, analyzing and displaying ranking data.

Of course, there is the old fashion way of doing things: search in browser and manually compile excel reports, column by column and row by row. But we are in the automation age now, and everything is at hand with SEO tools. Advanced Web Ranking is one of them, and it covers all the gathering, analysis and automatic reporting.

Reports generated with the application will further reflect your efforts to improve positions in the SERPs. The key to easily customize and manage them is flexibility. Changing the rankings sorting and orientation, emailing reports automatically and editing their header and footer are just some of the actions you can perform to make the whole reports generation process more efficient.

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7 Don’ts To Do Well On Social Networks

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More and more online businesses are using social networks to increase their online exposure, to increase sales or to increase their rankings (now that it’s confirmed the fact that social sharing is also correlated with search engine rankings).

But, are these businesses getting any results?

Is this method paying off or is it just a waste of time? Continue reading →