About Dana Loiz

Dana Loiz is an Online Marketing Strategist at Caphyon. She is passionate about her job and always in a mood to chatter about SEO, Internet Marketing or Social Media. She also blogs at the Advanced Link Manager Blog and tweets the news @awebranking.

Rankings & Anchor Texts – A Match In 3 Simple Steps?

If exact and partial match links put a lot of weight on your rankings, it would only be logical to keep a close eye on the correlation between them, right?

So, if you work on your anchor text distribution, you should see some effects on your rankings as well. Or at least you should know what to expect after adding some anchor text links.

Therefore, for matching and tracking together your website rankings and your anchor text distribution, I suggest you this three step routine:

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Advanced Web Ranking in 2011 – A Happy Ending and A Fresh New Start

You’d think that with all the snow the new year started with, we’d be out skiing, having a snow ball fight or making snow men.

But no, we’re working like crazy and we love it!

That’s because we ended last year with bold plans for 2012, and we wouldn’t want to waste any minute but start making it happen.

So, while my colleagues developers are heating up the keyboards writing code, I thought it would be great to make a “wordy” recap of all the code they’ve been writing for the past year.

Check this out, it’s pretty awesome: Continue reading

15 Reasons to Like Advanced Web Ranking – What Our Customers Say

A few weeks ago we decided to send a survey to all our customers and find out how they feel about AWR.

As we gathered up the responses we were thrilled to find our hard work rewarded by the appreciation and nice words our clients had regarding AWR’s capabilities.

And so we’ve put together a list of fifteen top reasons our customers claimed to make AWR their favorite SEO tool:

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Please, Explain These SEO-Metrics!

Since the Linkscape integration in the 8.5 version, Advanced Web Ranking’s reports were flooded with lots of new SEO metrics.

As not all people know the meaning of these metrics, I have decided to make this post an explanatory sheet of the seven most important metrics SEOs use.

I structured the information as best I could, so that you won’t waste time reading pretty stories but get right to the bottom of things. Here it goes: Continue reading

ZMOT – A New Phase In Consumers Behavior

When was the last time you went online to research before purchasing a product?

I don’t know about you but I do this every day.

But, how important are the reviews of your friends when you are looking to buy something?

Very important, right?

Well, things weren’t always like that. When computers and mobile devices weren’t so widely spread, people relied on printed commercials and on the salesperson’s advice to make a purchase decision.

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When Guest Posting Seems Impossible…

Every task seems difficult at first and slowly becomes easier after repeating it a few times. You learn, you practice and as the adage says, you get closer and closer to perfection.

But the struggle of the first attempt is many times too harsh and you could use a helping hand to come to the rescue.

When I first considered starting to do some guest posting, I hit a brick wall. I had a post written and I didn’t know what to do with it. Where to turn and who to ask to publish my post?

Finding a suited home for my post and someone to trust me enough to let me guest post on their blog was a torment.

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7 Don’ts To Do Well On Social Networks

More and more online businesses are using social networks to increase their online exposure, to increase sales or to increase their rankings (now that it’s confirmed the fact that social sharing is also correlated with search engine rankings).

But, are these businesses getting any results?

Is this method paying off or is it just a waste of time? Continue reading

Can Words Unblock Your Funnels?

Conversion rate optimization is about making your visitors interact more with your website and perfecting the process of converting them into customers or subscribers.

It’s about emulating your website on your visitors behavior.

It’s about anticipating what they think, what they need and what they desire, and give them just that.

The first and the most important tool you have for achieving that are your WORDS.

All the other methods are useless if your message is wrong.

Talk your visitors through the conversion funnel! Continue reading

If Those Happy Days Are Gone…

When I first started as a seo, my colleagues were telling me how awesome this job is and how fast I will be falling in love with it.

And they where right about both things.

I did fell quickly in love with my job and I can honestly say, it is the best job in the world!

All of you seos out there, probably know what I am talking about!

You know that great feeling of a new job that you just can’t wait to start?

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7 Quick & Easy On-Page Optimization Tips

Have you ever landed on a website and just couldn’t figure out what to read first?

Not because you can’t decide which from all the interesting things you should read first, but because you can’t focus on anything?

I’m talking about those seas of letters and colors splashed over your computer screen.

Have you read any of these pages?  My guess… you just closed the window. Continue reading