Dear Bing API Developer: This is a reminder that the Bing Search API 2.0 will continue to be available until August 1, 2012. So begins the latest email that came from Bing, announcing the deprecation of the Bing Search API 2.0. This means that, starting from tomorrow, the old Bing API keys will no longer return [...]
With almost 7 billion pages online in July 2012, the battle for quality content is reaching new heights. Websites with poor writing no longer pay off, and this is not just because of Google’s algorithm updates. Having so many pages to choose from, readers simply surf away from bad copy and develop a healthy appetite [...]
More and more businesses today concentrate on content marketing in their efforts to convert prospects and deliver sales. And why shouldn’t they? Publishing helpful information online has several advantages that traditional advertising is missing: it offers the chance to explore new marketing methods that people don’t surf away from, it educates prospects in different niches, [...]
Yup! We’re back from SMX Advanced! And, as you may have guessed, we did not come empty handed. The backpacks that we came back with are stuffed with new ideas from fellow SEOs, old friends and new ones, tons of pictures and, of course, good stories to tell. Let’s open these backpacks together and see [...]
Does anyone see the little red guy upfront? It’s right there, in our face! Yet nothing sets it apart from all the other little red guys in the picture. Let’s imagine now that this is a search engine results list and each golf tee represents an entry. Even if it’s not on the first position, [...]
Cheerfully colored or classic black-and-white, sophisticated or plain, images enhance the impact of the written content, stirring your readers’ interest. I am not a bad photographer myself, but my family, friends and fishing themes never seem to find their place with the content I write. So, it’s only common sense for me to use images [...]
Keywords are the essence of search engine optimization. Think of them as ID Cards, that tell the searchers and the search engines what your web page is about. Before you start writing content, you need to have your mind set on two things: 1. what are the most relevant keywords that describe your website page; [...]
How’s my website doing?, asks the customer. Well, this month we have higher rankings for 10 more keywords on Google. I’d say our effort paid off! Really? That’s strange, ’cause I don’t see that effort in my revenues … Sadly, this imaginary conversation summarizes one of today’s realities. Simple ranking results no longer reflect the [...]
Quality link building profiles are essential in all search engine optimization campaigns. The more trusted your backlinks are, the better chances your website has to come up in the first search engine results for the relevant terms. This is a nice theory, I’m sure you agree But it’s often hard to see it in action. [...]
Integrating a new software solution in big companies, with an already established business background, is always a challenge. There are lots of things to consider: compatibility with the existing solutions, impact on the workflow, new learning curve for users and so on. Likewise, software integrators in SEO agencies and large brands, that have their own [...]